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International Journal of Trend in Scientific Research and International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

                                                                   ·  61% avoid hotels that charge for 61% avoid hotels that charge for Wi-Fi
                                                                  When on the trip:
                                                                   ·  70% of travellers believe that digital boarding believe that digital boarding
                                                                       passes make travellingtravelling so much easier
                                                                   ·  60%  of  travellers  feel  that  a  good  digital feel  that  a  good  digital
                                                                       experience  is  important  when  choosing  an xperience  is  important  when  choosing  an
                                                                       e
                                                                       airline
                                                                   ·  44% of travellers rely on their rely on their smart phone at
                                                                       their destination


        The above figure shows continued and steadyand steady growth     When at the destination:
        with  rise  in  Foreign  Tourist  Arrivals  (FTAs) Foreign  Tourist  Arrivals  (FTAs)  and
                                                                   ·  Travelers  use  an  average  of  16  different Travelers  use  an  average  of  16  different
        growth  in  Foreign  Exchange  Earnings  during  2017.in  Foreign  Exchange  Earnings  during  2017.
                                                                       categories of apps when travelingategories of apps when traveling
                                                                       c
        The  key  drivers  for  this  rapid  growth  are  growing The  key  drivers  for  this  rapid  growth  are  growing
                                                                   ·  75% of travelers leave reviews on review sites75% of travelers leave reviews on review sites
        disposable incomes and the rise of millennials as the disposable incomes and the rise of millennials as the
        ‘chief wage earners’, who account for 47 per cent of ‘chief wage earners’, who account for 47 per cent of  Source:  https://www.travelport.com/company/mediahttps://www.travelport.com/company/media-
        the  working  age  population.  Along  with  it,  the e  population.  Along  with  it,  the  center/press-releases/2017-11--08/travelport-global-
        increasing  number  of  smart  phones,  Internet  and ,  Internet  and  survey-highlights-different-digitaldigital
        technology-driven  tools  are  acting  as  a  catalyst  for driven  tools  are  acting  as  a  catalyst  for
        speedy digitisation of the travel and tourism sector.speedy digitisation of the travel and tourism sector.   In the same way Indian travellerstravellers are becoming tech
                                                                f
                                                                friendly having following characteristics as displayed riendly having following characteristics as displayed
        3.2.   DIGITAL DIGITAL   TRANSFORMATION TRANSFORMATION   IN IN  in different research and statistics published in 2017h and statistics published in 2017
              TRAVEL                                              Most  travellers  go  online,  and  67  per  cent  even Most  travellers  go  online,  and  67  per  cent  even
                                                                   u
        The  travel  and  hospitality  sector  is  speedily sector  is  speedily   use voice search while researching for a tripse voice search while researching for a trip
        developing with the increasing acceptance of various developing with the increasing acceptance of various    71  per  cent  use  smart  phonessmart  phones  for  research  and
                                                                   booking, and 82 per cent would appreciate digital ooking, and 82 per cent would appreciate digital
        tools,  technologies  and  digital  platforms  first  and tools,  technologies  and  digital  platforms  first  and   b
        foremost  to  improve  customer  experience,  build foremost  to  improve  customer  experience,  build   boarding passes and e-tickets ftickets for convenience
        strong loyalties and run businesses efficiently. These strong loyalties and run businesses efficiently. These    87  per  cent  use  videos  and  photos  posted  by 87  per  cent  use  videos  and  photos  posted  by
        include  mobile  applications,  social  media,  Big  Data ocial  media,  Big  Data   f friends as part of their travel research, and 83 per riends as part of their travel research, and 83 per
                                                                   cent  believe  that  being  able  to  stay  in  touch  is ent  believe  that  being  able  to  stay  in  touch  is
        analytics,  artificial  intelligence  (AI)  and  machine analytics,  artificial  intelligence  (AI)  and  machine   c
                                                                   m
        learning,  virtual  reality  (VR)  and  augmented  reality learning,  virtual  reality  (VR)  and  augmented  reality   most important while travellingost important while travelling
        (AR).                                                     85 per cent use price comparison sites to look for 85 per cent use price comparison sites to look for
                                                                   deals, and 58 per cent agree spending considerable 8 per cent agree spending considerable
        Travel  port  which  is  the  leading  Travel  Commerce leading  Travel  Commerce   time to find best price
        Platform, published the results of a Global Platform, published the results of a Global Traveller    91  per  cent  use  review  sites,  though  52  per  cent 91  per  cent  use  review  sites,  though  52  per  cent
                                                                   are wary of their trustworthinessre wary of their trustworthiness
        Survey of 11,000 people worldwide that highlights the ople worldwide that highlights the   a
        use  of  digital  tools  when  planning,  booking  and use  of  digital  tools  when  planning,  booking  and    75  per  cent  choose  hotels  that  do  not  charge  for 75  per  cent  choose  hotels  that  do  not  charge  for
        experiencing a journey.                                    Wi-Fi

        The main results from the global report are:The main results from the global report are:   3.3.  TOOLS  AND  TECHNOLOGIES  FOR TOOLS  AND  TECHNOLOGIES  FOR
          When planning a trip:                                     DIGITAL TRAVEL
                                                                The arrival of technology is promoting a change in the he arrival of technology is promoting a change in the
            ·  81%  use  peer  to  peer  reviews  when 81%  use  peer  to  peer  reviews  when   T
                researching a trip                              t travel and tourism industry regarding how companies ravel and tourism industry regarding how companies
                                                                i
            ·  47%  use  voice  search,  using  devices  such  as devices  such  as   interact with customers. As a result, travel companies nteract with customers. As a result, travel companies
                                                                a
                Amazon  Echo  and  Google  Home,  when Amazon  Echo  and  Google  Home,  when   are  adopting  various  technologies  to  improve re  adopting  various  technologies  to  improve
                                                                o
                researching a trip                              operational  efficiencies  and  meet  customers’ perational  efficiencies  and  meet  customers’
            ·  Nearly 25% of over 55 year olds use a Nearly 25% of over 55 year olds use a smart   expectations, according to leading data and ctations, according to leading data and Analytics
                phone to research a trip                        Company,

          When booking a trip:
                                                                T
                                                                The  tools  and  technologies  that  are  finding  major he  tools  and  technologies  that  are  finding  major
            ·  Over  33%  of  travellers  book  their  trip  on  a book  their  trip  on  a
                                                                applications  in  the  travel  sector  include  mobile pplications  in  the  travel  sector  include  mobile
                                                                a
                mobile device
        @ IJTSRD  |  Available Online @ www.ijtsrd.comwww.ijtsrd.com |  Conference Issue: ICDEBI-2018 | Oct 2018| Oct 2018   Page: 67
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