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International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND TS IMPACT ON BUSINESS AND INDUSTRYINDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

Digital Transformation Digital Transformation of Travel & Tourism In n India

Dr. R. A. Rathi
Assistant Professor, , V. P. Institute of Management Studies & ResearchResearch,
Sangli, Maharashtra, India
Affiliated to Shivaji University, KolhapurAffiliated to Shivaji University, Kolhapur, Maharashtra, India

ABSTRACT
Digital innovation is transforming the way we live, Digital innovation is transforming the way we live, KEYWORDS: Artificial Intelligence (AI), Big Data, Artificial Intelligence (AI), Big Data,
m
work and run businesses it has global impact on work and run businesses it has global impact on Digital Digital innovation, nnovation, S media edia and nd
a
i
Social ocial
economies, economies, sectors sectors and and industries. industries. The The Virtual/Augmented Reality (VR/AR).Virtual/Augmented Reality (VR/AR).
commencement of the Digital India programme in commencement of the Digital India programme in
2014 led the country into the League of Nations that is eague of Nations that is 1. INTRODUCTION
revamping their economies and governance with the revamping their economies and governance with the Travel and tourism is among the largest service Travel and tourism is among the largest service
power of technology. Since then, Digital India has power of technology. Since then, Digital India has provider industry in India. The rich cultural and provider industry in India. The rich cultural and
affected almost all aspects of our lives, ranging from affected almost all aspects of our lives, ranging from historical inheritance variety in flora and fauna and historical inheritance variety in flora and fauna and
work, travel, communication to shopping, education work, travel, communication to shopping, education places of natural beauty spread across the country has places of natural beauty spread across the country has
and healthcare. India is going to be digital and travel going to be digital and travel enriched Tourism in India.. This sector aims to
and tourism are no exceptions to it. India has been and tourism are no exceptions to it. India has been develop and promote tourism, retain the image of velop and promote tourism, retain the image of
ranked 51st out of 63 countries in the 2017 IMD ranked 51st out of 63 countries in the 2017 IMD India as a tourist centric destination and expanding the India as a tourist centric destination and expanding the
World Digital Competitiveness ranking. Technology World Digital Competitiveness ranking. Technology present tourism products. Tourism in India is a great present tourism products. Tourism in India is a great
today plays a vital role in shaping the travel industry. today plays a vital role in shaping the travel industry. employment generator in different areas like employment generator in different areas like
With the increase in internet penetration and in internet penetration and accommodations, transportation, attractions sites, accommodations, transportation, attractions sites,
availability of smart phones India’s Travel sector has availability of smart phones India’s Travel sector has information offices photography etc. It is a significant formation offices photography etc. It is a significant
expanded in the recent years. Among the service expanded in the recent years. Among the service source of foreign exchange in India. The source of foreign exchange in India. The minister of
sectors in India, the tourism and hospitality industry sectors in India, the tourism and hospitality industry tourism SHRI. K. J. ALPHONS said J. ALPHONS said that the Earnings
has emerged as one of the major drivers of growth. has emerged as one of the major drivers of growth. from foreign exchange in tourism have grown by from foreign exchange in tourism have grown by
The rich cultural and historical inheritance variety in and historical inheritance variety in more than 17 per cent in April 2018 over April 2017. more than 17 per cent in April 2018 over April 2017.
flora and fauna and places of natural beauty spread flora and fauna and places of natural beauty spread Tourism has provided employment to 41.6 million Tourism has provided employment to 41.6 million
across the country has enriched Tourism in India. Key across the country has enriched Tourism in India. Key people in 2017 contributing 8% of the total people in 2017 contributing 8% of the total
advancements in the travel space move around five advancements in the travel space move around five employment opportunities generated in India in 2017. employment opportunities generated in India in 2017.
themes, namely Artificial Intelligence (AI), Big Data, themes, namely Artificial Intelligence (AI), Big Data, It is among the top 10 sectors to attract the highest t is among the top 10 sectors to attract the highest
mobile applications, applications, social social media media and and Foreign Direct Investment (FDI). From April 2000Foreign Direct Investment (FDI). From April 2000-
Virtual/Augmented Virtual/Augmented Reality Reality (VR/AR). (VR/AR). These These December 2017, the hotel and tourism sector attracted December 2017, the hotel and tourism sector attracted
advancements could enrich travel experiences through advancements could enrich travel experiences through around US$ 10.90 billion of FDI.around US$ 10.90 billion of FDI.
direct and flexible interactions with customers. This direct and flexible interactions with customers. This
paper attempts to explore a broad view on the paper attempts to explore a broad view on the 2. OBJECTIVE OF THE STUDYOBJECTIVE OF THE STUDY
economic contribution of travel in India, trends, in India, trends, 1. To understand the economic contribution of To understand the economic contribution of
challenges and consequences of digital travel, the role challenges and consequences of digital travel, the role Indian tourism industry.
of new technologies and automation in streamlining of new technologies and automation in streamlining 2. To study digital transformation in travel.To study digital transformation in travel.
the business processes across the value chain thereby the business processes across the value chain thereby 3. To study tools and technologyTo study tools and technology for digital travel.
canvassing picture of digital travel revolution canvassing picture of digital travel revolution 4. To study challenges and way forward for digital To study challenges and way forward for digital
unfolding. travel in India.

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