Page 78 - ICDEBI2018

International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND TS IMPACT ON BUSINESS AND INDUSTRYINDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

E-Marketing of Marketing of Agricultural Products

Mr. Shantinath Mahaveer Bhosage M.COM, KMr. Shantinath Mahaveer Bhosage M.COM, K-SET
Lecturer, PG Department Lecturer, PG Department of Commerce and Management
Kle Society’s Basavaprabhu Kore Arts, Science Kle Society’s Basavaprabhu Kore Arts, Science and Commerce College, Chikodind Commerce College, Chikodi

ABSTRACT
The internet has changed the world. In line with other The internet has changed the world. In line with other Agricultural products refer to crops, livestock and Agricultural products refer to crops, livestock and
sectors, retail business have taken up esectors, retail business have taken up e-marketing or livestock products including field crops, fruits, livestock products including field crops, fruits,
internet marketing, expanding outreach to customers internet marketing, expanding outreach to customers vegetables. Horticulture specialties, vegetables. Horticulture specialties, Cattle, sheep,
beyond their conventional shopping places. Farmers beyond their conventional shopping places. Farmers pigs, goats, horses, Donkeys, poultry, furpigs, goats, horses, Donkeys, poultry, fur-bearing
can use internet on many possible ways to sell their ways to sell their animals, milk, Eggs, aquaculture and , milk, Eggs, aquaculture and furs. More than
products. Using internet as a way of selling products. Using internet as a way of selling one third of the world’s workers are employed in one third of the world’s workers are employed in
agricultural products is changing marketing channels agricultural products is changing marketing channels agriculture. After agriculture second only to the agriculture. After agriculture second only to the
in the agribusiness industry. s
service sector but over the past several years the ervice sector but over the past several years the
n
number of agricultural workers in developed countries umber of agricultural workers in developed countries
Now farmers will be able to sell their produce through Now farmers will be able to sell their produce through have decreased significantly.
e-market platform i.e. the National Agriculture market platform i.e. the National Agriculture
Market (NAM) which was launched by our Prime ket (NAM) which was launched by our Prime E-marketing is referred to those strategies and ting is referred to those strategies and
Minister Narendra Modi. t techniques which use online ways to reach target echniques which use online ways to reach target
customers. E-Marketing is also known as Internet Marketing is also known as Internet
Agricultural markets are characterized by poor Agricultural markets are characterized by poor Marketing, Web Marketing, Digital Marketing, Marketing, Web Marketing, Digital Marketing,
competitiveness, fragmentation, inefficiency, presence competitiveness, fragmentation, inefficiency, presence or Online Marketing. E-marketing is the process of marketing is the process of
of executive middlemen and frequent price of executive middlemen and frequent price marketing a product or service using the Internet. Er service using the Internet. E-
manipulations. E-Marketing of Agricultural PMarketing of Agricultural Products marketing not only includes marketing on the Internet, marketing not only includes marketing on the Internet,
is an electronic trading portal for agricultural products is an electronic trading portal for agricultural products but also includes marketing through ebut also includes marketing through e-mail and
through which many of the farmer’s problems will be through which many of the farmer’s problems will be wireless media. E-marketing of agricultural products marketing of agricultural products
solved. This paper analysis the nature and importance solved. This paper analysis the nature and importance means marketing of agricultural products through means marketing of agricultural products through
of e-marketing of agricultural Products. online ways from agricultural producers to any icultural producers to any
b
business houses or ultimate consumers.usiness houses or ultimate consumers.
KEYWORDS: E-marketing, Agriculture, marketing, Agriculture, Agricultural
Agricultural producers are also trying to develop this gricultural producers are also trying to develop this
products, Farmers, Internet and Technology.products, Farmers, Internet and Technology. A
m
marketing channel even though there are many arketing channel even though there are many
INTRODUCTION b
barriers of selling agricultural products via the arriers of selling agricultural products via the
Agriculture is the backbone of India. More than 60% Agriculture is the backbone of India. More than 60% Internet. Farmers may use the Internet to sell Internet. Farmers may use the Internet to sell
of Indian workers are involved in Agriculture. of Indian workers are involved in Agriculture. agricultural products for consumers and also for agricultural products for consumers and also for
Agriculture refer to the cultivation of land and Agriculture refer to the cultivation of land and organizations. E-marketing is most useful to the marketing is most useful to the
breeding of animals and plants to provide food, fiber, vide food, fiber, farmers since the benefits are high and electronic farmers since the benefits are high and electronic
medicinal plants and other products to sustain and medicinal plants and other products to sustain and systems are ready to serve customers all over the systems are ready to serve customers all over the
enhance life. Agriculture was the key development in enhance life. Agriculture was the key development in world and open for 24 hours in a day. The cost world and open for 24 hours in a day. The cost
the rise of sedentary human civilization, whereby the rise of sedentary human civilization, whereby incurring is also low.
farming of domesticated species created food farming of domesticated species created food
surpluses that enabled people to live in cities.n cities.

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