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International Journal of Trend in Scientific Research and International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

3.5. WHAT IS THE WAY FORWARDAY FORWARD t travel. Globally, consumers are looking for extra ravel. Globally, consumers are looking for extra
With the advent of technology, the Indian travel and With the advent of technology, the Indian travel and value from their travel spends and in India, travelling value from their travel spends and in India, travelling
hospitality sector is expected to see more of hospitality sector is expected to see more of is part of people’s ambition. The industry needs to is part of people’s ambition. The industry needs to
innovative solutions and services such as AR city innovative solutions and services such as AR city address the evolving travel perceptions and behaviors address the evolving travel perceptions and behaviors
tours, smart tourism, robots for security and tours, smart tourism, robots for security and by offering specialized services for each need. The alized services for each need. The
housekeeping, smart luggage, radio frequency housekeeping, smart luggage, radio frequency way that tourists discover, book and organise trips is way that tourists discover, book and organise trips is
identification (RFID)/facial recognition technology to ification (RFID)/facial recognition technology to changing. In todays digital world developing at a
open hotel doors, driverless/self-parking cars and air parking cars and air increasing pace travel agencies have to adapt to offer increasing pace travel agencies have to adapt to offer
taxis over the foreseeable future. With such taxis over the foreseeable future. With such a seamless online experience.a seamless online experience. Some of the urgent
developments at the front the government and players developments at the front the government and players priorities for travel start-ups include efficiency, skill
in the sector are expected to take certain actions goin the sector are expected to take certain actions going and software expertise.
forward, which include
For government REFERENCES
Easier identification through Aadhaar, improved Easier identification through Aadhaar, improved 1. Auroubindo Ganesh and Dr. Madhavi, CAuroubindo Ganesh and Dr. Madhavi, C. (2007).
access to banking infrastructure and pointaccess to banking infrastructure and point-of-sale Jan-June, “Impact of Tourism on Indian Economy June, “Impact of Tourism on Indian Economy
(POS) machines, and availability of internet (POS) machines, and availability of internet - A Snapshot” Journal of Contemporary Research A Snapshot” Journal of Contemporary Research
connectivity and telecommunication networks are connectivity and telecommunication networks are in Management, Volume-1, No.1, 2 1, No.1, 2 PP. 235-240.
some steps for enabling a flawless experience for for enabling a flawless experience for 2. Honey, Martha and Gilpin, Honey, Martha and Gilpin, Raymond, Special
travellers.
Report, (2009), “Tourism in the Developing eport, (2009), “Tourism in the Developing
R
IT literacy is a must condition for the digital IT literacy is a must condition for the digital
World -Promoting Peace and Reducing Poverty”Promoting Peace and Reducing Poverty”
services to catch up amongst the masses. Steps services to catch up amongst the masses. Steps
must be taken to introduce skills required in the must be taken to introduce skills required in the 3. https://home.kpmg.com/.../ficcihttps://home.kpmg.com/.../ficci-expedition-travel-
direction of digital economy at early levels, economy at early levels, hospitality-technology-innovationinnovation Mar 20, 2018
particularly at schools.
4. https://ficci-thtc.com/2017htc.com/2017
In commercial and financial transactions there is a In commercial and financial transactions there is a
greater risk of phishing attacks. To counter this, greater risk of phishing attacks. To counter this, 5. https://www.wttc.org/-
the Government of India can look at implementing the Government of India can look at implementing / /media/files/reports/economicmedia/files/reports/economic-impact-
its own General Data Protection Regulation its own General Data Protection Regulation research/.../india2018.
(GDPR). 6. https://www.travelport.com/company/mediahttps://www.travelport.com/company/media-
center/press-releases/2017releases/2017-11-08/travelport-
For businesses global-survey-highlights-differentdifferent-digital
Branded hotel chains in India are expected to India are expected to
continue investing in digital technologies and continue investing in digital technologies and
platforms. Enhancing pre-booking as well as postbooking as well as post-
booking experiences would be of supreme booking experiences would be of supreme
importance.
Loyalty would take preference for hotels, airlines Loyalty would take preference for hotels, airlines
as well as OTAs. India would continue to remain a nue to remain a
price sensitive market.
Things to do at a destination would be a Things to do at a destination would be a
noteworthy area of focus for online travel noteworthy area of focus for online travel
companies, especially metasearch engines, as they companies, especially metasearch engines, as they
are venturing into it as merchants are venturing into it as merchants — allowing
them to earn higher margins
Direct bookings would be emphasised more by ookings would be emphasised more by
hotels and airlines.

4. CONCLUSION
The government’s e-tourist visa programme continues tourist visa programme continues
to gain attraction, with a sharp rise in applications in to gain attraction, with a sharp rise in applications in
October 2016. Digital Solutions enhancements are the October 2016. Digital Solutions enhancements are the
need of the hour as it really does help the flow of ally does help the flow of

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