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International Journal of Trend in Scientific Research and International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

applications, social media, Big Data analytics, AI, applications, social media, Big Data analytics, AI, number of smart phone users in India is users in India is assumed to
r
machine learning, VR, and AR. reach 340 million and could reach almost 468 million each 340 million and could reach almost 468 million
by 2021.
A
Mobile applications An OTA is a travel website that specializes in the sale n OTA is a travel website that specializes in the sale
Most of the interactions with the customers areinteractions with the customers are of travel products to consumers.of travel products to consumers. Some agencies sell a
through the mobile. The statistics shows the number through the mobile. The statistics shows the number variety of travel products including flights, hotels, car ducts including flights, hotels, car
cruises, ruises,
a
of mobile phone users in India from 2013 to 2019. In of mobile phone users in India from 2013 to 2019. In rentals, rentals, c activities, ctivities, and nd packages.The ackages.The
p
a
2017 the number of mobile phone users in India is 2017 the number of mobile phone users in India is following figure presents market share of OTA in following figure presents market share of OTA in
expected to rise to 730.7 million. In the sameexpected to rise to 730.7 million. In the same year the India.

Big Data analytics b
become increasingly populaecome increasingly popular within the travel
Big data analytics helps in structuredstructured decision industry as it enables hotels and other businesses enables hotels and other businesses
making. It personalises customer experience, make customer experience, make operating in this field to develop the physical operating in this field to develop the physical
use of dynamic pricing and channelize marketing use of dynamic pricing and channelize marketing environments they are actually trying to persuade environments they are actually trying to persuade
efforts. It helps the the business business inin customers to visit by includingby including local sights and hotel
the travel and tourism industry to take instantaneous industry to take instantaneous rooms.
decisions as per the varying customer demands.decisions as per the varying customer demands. 3.4. CHALLENGES FOR DIGICHALLENGES FOR DIGITAL TRAVEL
IN INDIA
Artificial Intelligence Lack of enabling infrastructure Lack of enabling infrastructure Digitisation of
AI in the form of chat bots, virtual assistants and even , virtual assistants and even travel is highly dependent on factors such as highravel is highly dependent on factors such as high-
t
robots is increasingly being employed across the robots is increasingly being employed across the speed Internet connectivity, seamless digital peed Internet connectivity, seamless digital
s
travel sector. In addition, machine learning makes travel sector. In addition, machine learning makes p
payment solutions and a robust regulatory and ayment solutions and a robust regulatory and
these tools smarter over time and helps improve these tools smarter over time and helps improve policy framework. While positive strides are olicy framework. While positive strides are being
p
customer experience. For effective ctive use use of of m
made in each of these aspects, India stil ade in each of these aspects, India stil
considerably lags in comparison to most nations onsiderably lags in comparison to most nations
recommendation mechanism to deliver a good user recommendation mechanism to deliver a good user c
experience over avenues like holiday packages, car experience over avenues like holiday packages, car globally.
rentals, hotels, and cruise lines, among others online rentals, hotels, and cruise lines, among others online Disintegrated payments The issues concerning
travel agencies have made use of AI and ML.travel agencies have made use of AI and ML. p
payments include lack of integration between the ayments include lack of integration between the
payment systems of banks, mobile wallets and ayment systems of banks, mobile wallets and
p
merchants, high cost of digital transactions and erchants, high cost of digital transactions and
Virtual Reality (VR) and Augmented reality Virtual Reality (VR) and Augmented reality (AR) m
l
A panorama view of vacation could be obtained by A panorama view of vacation could be obtained by lack of facilitation of foreign currency payments.ack of facilitation of foreign currency payments.
VR. Augmented reality, or AR, is a digital Augmented reality, or AR, is a digital Threats to data security and privacy Threats to data security and privacy With
technology, which changes a person’s perception of person’s perception of i increasing digitisation in travel especially the ncreasing digitisation in travel especially the
g
their physical surroundings, when viewed through a their physical surroundings, when viewed through a growth of mobile wallets, Unified Payments rowth of mobile wallets, Unified Payments
particular device. The augmented reality is similar particular device. The augmented reality is similar I Interface (UPI), internet banking and other such nterface (UPI), internet banking and other such
to virtual reality, but AR does not replace the real, but AR does not replace the real- d
digital initiatives taken by the government igital initiatives taken by the government — the
world environment, but supplements it by laminating it by laminating r risks of data security are bound to rise.isks of data security are bound to rise.
it with the digital components. Augmented reality has ugmented reality has

@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018| Oct 2018 Page: 68