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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

        Agriculture is the basement for any country Agriculture is the basement for any country for their  to wikipedia, “A  grocery  storestore  is  a  retail  store  that
        continuous development and survival. So, agricultural So, agricultural  primarily  sells  food”.  While  the  food  items  online While  the  food  items  online
        development  is  the  utmost  priority  now  as  role  of development  is  the  utmost  priority  now  as  role  of  grocery  stores  sell  may  differ  per  store,  if  you’re  a grocery  stores  sell  may  differ  per  store,  if  you’re  a
        digital marketing is concerned, it tries to expand the digital marketing is concerned, it tries to expand the  farmer that probably grows agricultural products like farmer that probably grows agricultural products like
        reach  of  the  people  associated  with  agriculture,  it reach  of  the  people  associated  with  agriculture,  it  potatoes,  poultry  product  (e.g  chickens  &  turkeys), toes,  poultry  product  (e.g  chickens  &  turkeys),
        helps  in  promoting  right  agri  products  to  its  rightful cts  to  its  rightful  aquatic animals (e.g fishery products), and a couple of aquatic animals (e.g fishery products), and a couple of
        buyers by reaching out to new people across diverse buyers by reaching out to new people across diverse  other  farm  products.  Big  basket basket  founded  in  2011
        locations.                                              (online super market in india is one of the examples super market in india is one of the examples
                                                                f for Online grocers.  many online grocery stores wouor Online grocers.  many online grocery stores would
        Benefits of E-Marketing to Farmers                      be a good fit for you.
          Wide  market:-  Farmers  can  sell  their  products Farmers  can  sell  their  products
            worldwide. It covers large number of customers of worldwide. It covers large number of customers of  3.  Social Media:
                                                                Recenlty  Social  Media  is  playing  vital  role  in ecenlty  Social  Media  is  playing  vital  role  in
            different states and different countries also. es also.    R
          Open  for  24  hours/continuous  marketOpen  for  24  hours/continuous  market:-  online  marketing.    The  success  ofmarketing.    The  success  of  Facebook,  Twitter,
            market is opened for 24 houre in a day so, farmers market is opened for 24 houre in a day so, farmers  Instagram, and many other social networks has helped and many other social networks has helped
            can  sell  their  products  at  any  time  as  and  when can  sell  their  products  at  any  time  as  and  when  many small business owners to reach large number of many small business owners to reach large number of
                                                                                                           computer omputer
            they wish to sell.                                  c            w          l leaving eaving   their heir   c
                                                                customers ustomers
                                                                             without ithout
                                                                                                   t
          Right  person  and  Right  price:  farmers  have  to :  farmers  have  to  screens. Social  media  marketing  is  growing  stronger Social  media  marketing  is  growing  stronger
            place  their  products  through  online. place  their  products  through  online.  If  they  get  day  by  day,  and  is  capable  to  either  explode  your capable  to  either  explode  your
            proper price for their products then only they have proper price for their products then only they have  sales, or destroy it.
            to sell their products to the right person.to sell their products to the right person.
          Less  cost:  There  is  no middelemen  so  there  is a :  There  is  no middelemen  so  there  is a  4.  Personal Web Store:
                                                                o
            less cost or sometimes free of cost.                owning your own web store is the best online way to wning your own web store is the best online way to
          No  waste  of  agricultural  productsNo  waste  of  agricultural  products;  Sometimes  sell your agricultural products as compared to selling sell your agricultural products as compared to selling
            most of the agriculture products will be destroyed agriculture products will be destroyed  your agricultural products on social media, an online your agricultural products on social media, an online
            because of non availability of customers on time. because of non availability of customers on time.  grocery  store,  and  an  online  market  place,  because grocery  store,  and  an  online  market  place,  because
            Since online market is a continuous market there Since online market is a continuous market there  having  personal  web  store  enables  you  to  clohaving  personal  web  store  enables  you  to  closely
            is no problem of wastage of any products.is no problem of wastage of any products.   control  your  farm  products  sales  on  your  platform, ontrol  your  farm  products  sales  on  your  platform,
                                                                c
                                                                i incase you get kicked off the rest. ncase you get kicked off the rest.
        5  Ways to Sell Agricultural Products Online Ways to Sell Agricultural Products Online
        1.  Online Market Place:                                5.  Online Food Delivery:
        As  there  is  a  physical  market  place  for  agricultural As  there  is  a  physical  market  place  for  agricultural  By  processing  agricultural  products  to  edible  form, By  processing  agricultural  products  to  edible  form,
        products, there is also online market place for it. With products, there is also online market place for it. With  they  can  be  sold  online  via  a  food  delivery  service. they  can  be  sold  online  via  a  food  delivery  service.
        the  proliferation  of  online  market  places,  selling the  proliferation  of  online  market  places,  selling  There  are  many  restaurants  that  delThere  are  many  restaurants  that  deliver  food  to
        agricultural products online just got a lot easier. There agricultural products online just got a lot easier. There  customers  when  customers  order  food  online.  The customers  when  customers  order  food  online.  The
        are  many  online  market  places  in  Indiare  many  online  market  places  in  India  for  farmers.   food delivery is usually done via online food shopping food delivery is usually done via online food shopping
        Some  examples  are Kisan  market, FarmersFarmers  online  sites like Hello Food, Food PandPanda, etc.
        market  etc.  Listing  your  farm  products  on  these etc.  Listing  your  farm  products  on  these
        platforms  is  another  way  to  get  more  exposure,  and re  exposure,  and  Platforms  for  E-marketing  of  Agricultural marketing  of  Agricultural
        subsequently sales.                                     products in India

        The  first  thing  to  do  if  you  want  to  sell  your The  first  thing  to  do  if  you  want  to  sell  your  KisanMandi.com                                                                                                               KisanMandi.com
        agricultural products on an online market place is to agricultural products on an online market place is to  It is the online Agricultual Market Market where you can Buy
        read  their  terms  &  conditions.  These  would  usually read  their  terms  &  conditions.  These  would  usually  or Sell or Advertise fruits & vegetables, agri produce & vegetables, agri produce
        contain  their  charges  and  general  rules  and contain  their  charges  and  general  rules  and  or any agri machinery or Tools or Tractors etc.or any agri machinery or Tools or Tractors etc.  it will
        regulations. You wouldn’t want to get kicked off the n’t want to get kicked off the  really fulfils our dream "Sabko Sahi Mol ""Sabko Sahi Mol ".
        online market place because you violated their terms online market place because you violated their terms
        whether knowingly or unknowingly                        K
                                                                Kisanmandi  Online  Agri  Market  Private  Limited isanmandi  Online  Agri  Market  Private  Limited
                                                                is incorporated/  registered   as  a  Private  Limited
        2.  Online Grocery Store:                               Company on 26-04-2016, is recognized as a startup recognized as a startup
        Online  groceries  stores  are  a  good  place  to  sell  off Online  groceries  stores  are  a  good  place  to  sell  off  by  the  Department  of  Industrial  Policy  and by  the  Department  of  Industrial  Policy  and
        some  of  your  agricultural  products.  According some  of  your  agricultural  products.  According  Promotion, Govt. of India.


        @ IJTSRD  |  Available Online @ www.ijtsrd.comwww.ijtsrd.com |  Conference Issue: ICDEBI-2018 | Oct 2018| Oct 2018   Page: 71
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