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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101
Agriculture is the basement for any country Agriculture is the basement for any country for their to wikipedia, “A grocery storestore is a retail store that
continuous development and survival. So, agricultural So, agricultural primarily sells food”. While the food items online While the food items online
development is the utmost priority now as role of development is the utmost priority now as role of grocery stores sell may differ per store, if you’re a grocery stores sell may differ per store, if you’re a
digital marketing is concerned, it tries to expand the digital marketing is concerned, it tries to expand the farmer that probably grows agricultural products like farmer that probably grows agricultural products like
reach of the people associated with agriculture, it reach of the people associated with agriculture, it potatoes, poultry product (e.g chickens & turkeys), toes, poultry product (e.g chickens & turkeys),
helps in promoting right agri products to its rightful cts to its rightful aquatic animals (e.g fishery products), and a couple of aquatic animals (e.g fishery products), and a couple of
buyers by reaching out to new people across diverse buyers by reaching out to new people across diverse other farm products. Big basket basket founded in 2011
locations. (online super market in india is one of the examples super market in india is one of the examples
f for Online grocers. many online grocery stores wouor Online grocers. many online grocery stores would
Benefits of E-Marketing to Farmers be a good fit for you.
Wide market:- Farmers can sell their products Farmers can sell their products
worldwide. It covers large number of customers of worldwide. It covers large number of customers of 3. Social Media:
Recenlty Social Media is playing vital role in ecenlty Social Media is playing vital role in
different states and different countries also. es also. R
Open for 24 hours/continuous marketOpen for 24 hours/continuous market:- online marketing. The success ofmarketing. The success of Facebook, Twitter,
market is opened for 24 houre in a day so, farmers market is opened for 24 houre in a day so, farmers Instagram, and many other social networks has helped and many other social networks has helped
can sell their products at any time as and when can sell their products at any time as and when many small business owners to reach large number of many small business owners to reach large number of
computer omputer
they wish to sell. c w l leaving eaving their heir c
customers ustomers
without ithout
t
Right person and Right price: farmers have to : farmers have to screens. Social media marketing is growing stronger Social media marketing is growing stronger
place their products through online. place their products through online. If they get day by day, and is capable to either explode your capable to either explode your
proper price for their products then only they have proper price for their products then only they have sales, or destroy it.
to sell their products to the right person.to sell their products to the right person.
Less cost: There is no middelemen so there is a : There is no middelemen so there is a 4. Personal Web Store:
o
less cost or sometimes free of cost. owning your own web store is the best online way to wning your own web store is the best online way to
No waste of agricultural productsNo waste of agricultural products; Sometimes sell your agricultural products as compared to selling sell your agricultural products as compared to selling
most of the agriculture products will be destroyed agriculture products will be destroyed your agricultural products on social media, an online your agricultural products on social media, an online
because of non availability of customers on time. because of non availability of customers on time. grocery store, and an online market place, because grocery store, and an online market place, because
Since online market is a continuous market there Since online market is a continuous market there having personal web store enables you to clohaving personal web store enables you to closely
is no problem of wastage of any products.is no problem of wastage of any products. control your farm products sales on your platform, ontrol your farm products sales on your platform,
c
i incase you get kicked off the rest. ncase you get kicked off the rest.
5 Ways to Sell Agricultural Products Online Ways to Sell Agricultural Products Online
1. Online Market Place: 5. Online Food Delivery:
As there is a physical market place for agricultural As there is a physical market place for agricultural By processing agricultural products to edible form, By processing agricultural products to edible form,
products, there is also online market place for it. With products, there is also online market place for it. With they can be sold online via a food delivery service. they can be sold online via a food delivery service.
the proliferation of online market places, selling the proliferation of online market places, selling There are many restaurants that delThere are many restaurants that deliver food to
agricultural products online just got a lot easier. There agricultural products online just got a lot easier. There customers when customers order food online. The customers when customers order food online. The
are many online market places in Indiare many online market places in India for farmers. food delivery is usually done via online food shopping food delivery is usually done via online food shopping
Some examples are Kisan market, FarmersFarmers online sites like Hello Food, Food PandPanda, etc.
market etc. Listing your farm products on these etc. Listing your farm products on these
platforms is another way to get more exposure, and re exposure, and Platforms for E-marketing of Agricultural marketing of Agricultural
subsequently sales. products in India
The first thing to do if you want to sell your The first thing to do if you want to sell your KisanMandi.com KisanMandi.com
agricultural products on an online market place is to agricultural products on an online market place is to It is the online Agricultual Market Market where you can Buy
read their terms & conditions. These would usually read their terms & conditions. These would usually or Sell or Advertise fruits & vegetables, agri produce & vegetables, agri produce
contain their charges and general rules and contain their charges and general rules and or any agri machinery or Tools or Tractors etc.or any agri machinery or Tools or Tractors etc. it will
regulations. You wouldn’t want to get kicked off the n’t want to get kicked off the really fulfils our dream "Sabko Sahi Mol ""Sabko Sahi Mol ".
online market place because you violated their terms online market place because you violated their terms
whether knowingly or unknowingly K
Kisanmandi Online Agri Market Private Limited isanmandi Online Agri Market Private Limited
is incorporated/ registered as a Private Limited
2. Online Grocery Store: Company on 26-04-2016, is recognized as a startup recognized as a startup
Online groceries stores are a good place to sell off Online groceries stores are a good place to sell off by the Department of Industrial Policy and by the Department of Industrial Policy and
some of your agricultural products. According some of your agricultural products. According Promotion, Govt. of India.
@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018| Oct 2018 Page: 71