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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

It has three verticals as under: initiated by the Congress government overnment in Karnataka,
Retail – B2C: Online Vegetable store in Main cities B2C: Online Vegetable store in Main cities during UPA period and it had been a great success. during UPA period and it had been a great success.
NDA government has rolled it out nationally.DA government has rolled it out nationally.
of India. N

Online wholesale – B2B: it is a Online Portal here B2B: it is a Online Portal here eNAM platform facilitates farmers to trade directly eNAM platform facilitates farmers to trade directly
farmers can submit their Agricultural Products for farmers can submit their Agricultural Products for on their own through mobile app or through registered on their own through mobile app or through registered
Sale. commission agents.

Vendors (Channel Partners) – It is a Online Portal It is a Online Portal The eNAM is linked with 585 markets (is linked with 585 markets (APMCs) in
here Manufacturers or Big Distributorshere Manufacturers or Big Distributors can sell Agri 16 states and 2 union territory. 45 lakh farmers got 16 states and 2 union territory. 45 lakh farmers got
Machinery and products, Packing and food s, Packing and food storage membership in 15 states. This market is facilitating membership in 15 states. This market is facilitating
Materials to the Farmers. traders and exporters in acquiring qualityacquiring quality produce in
bulk, at one place and it will ensure transparent it will ensure transparent
Also, Kisanmandi.com will be catering to almost all Also, Kisanmandi.com will be catering to almost all financial transactions.
the needs of the agriculture fraternity where they will the needs of the agriculture fraternity where they will
G
find all commodities/ items ranging from Tractors. find all commodities/ items ranging from Tractors. The The Government overnment plans lans t to o c o
p
over ver
connect onnect
Diesel Engines, Pump Sets, Agro Farm Implements, Diesel Engines, Pump Sets, Agro Farm Implements, 22,000 GrAMs, local farmers markets, with the , local farmers markets, with the
Cattle feed, seeds, Grain storage bins, Water Tankers, seeds, Grain storage bins, Water Tankers, platform.
Wheel Barrows, Trolleys, Tree Guards and Gardening Wheel Barrows, Trolleys, Tree Guards and Gardening
tools etc. Agricultural Marketing Information Network gricultural Marketing Information Network
A
(AGMARKNET) It was
National Agriculture Market or eNAMeNAM launched by the Union Ministry of Agriculture in the Union Ministry of Agriculture in
It is one of the good online trading platforms for is one of the good online trading platforms for March 2000. The Directorate of Marketing and 2000. The Directorate of Marketing and
agricultural commodities in India. This market helps agricultural commodities in India. This market helps Inspection (DMI), under the Ministry, links around Inspection (DMI), under the Ministry, links around
farmers, traders and buyers for online trading in raders and buyers for online trading in 7,000 agricultural wholesale markets in India with the 7,000 agricultural wholesale markets in India with the
commodities. This market helps to discover better This market helps to discover better State Agricultural Marketing Boards and Directorates State Agricultural Marketing Boards and Directorates
price for the products and smooth marketing of price for the products and smooth marketing of for effective information exchange. This einformation exchange. This e-governance
agricultural products. The market transactions stood at agricultural products. The market transactions stood at portal AGMARKNET, implemented by National portal AGMARKNET, implemented by National
36,200 crores by January 2018, mostly intramostly intra-market. Informatics Centre (NIC), facilitates generation and Informatics Centre (NIC), facilitates generation and
More than 90 commodities including staple food 90 commodities including staple food transmission of prices, commodity arrival information transmission of prices, commodity arrival information
grains, vegetables and fruits are currently listed in its grains, vegetables and fruits are currently listed in its from agricultural produce markets, and webfrom agricultural produce markets, and web-based
list of commodities available for trade.list of commodities available for trade. The eNAM dissemination to producers, consumers, traders, and producers, consumers, traders, and
markets are proving their graetness as it is witnessed markets are proving their graetness as it is witnessed policy makers transparently and quickly.policy makers transparently and quickly.
with some aspects like the crops are weighed with some aspects like the crops are weighed
website ebsite
A
immediately and the stock is lifted on the same day and the stock is lifted on the same day The The AGMARKNET GMARKNET w
and the payments are cleared online. In February and the payments are cleared online. In February (http://www.agmarknet.nic.in) is a G2C e) is a G2C e-governance
2018, 2018, some some attractive attractive features features likelike MIS portal that caters to the needs of various stakeholders portal that caters to the needs of various stakeholders
dashboard, BHIM and and other other mobile mobile payments, payments, such as farmers, industrialists, policy makers ansuch as farmers, industrialists, policy makers and
enhanced features on the mobile app such as gate enhanced features on the mobile app such as gate academic institutions by providing agricultural academic institutions by providing agricultural
entry and payment through mobile pentry and payment through mobile phones and marketing related information from a single window. marketing related information from a single window.
farmers database is helping adoption even more. The farmers database is helping adoption even more. The
present trading is done mostly for intra--market, but in Challenges for E-marketing of agricultural marketing of agricultural
phases, it will be rolled out to trade in interphases, it will be rolled out to trade in inter-market, products
inter-state, creating a unified national market for state, creating a unified national market for 1. Lack of knowledge of Electronic mediasLack of knowledge of Electronic medias
agricultural commodities. Majority of the farmers do not have computer do not have computer
knowledge and unable to operate Android mobiles so able to operate Android mobiles so
It was was launched launched by by Ministry Ministry of of
may difficult them to go with eay difficult them to go with e-marketing of
Agriculture, Government of India. The electronic . The electronic m
agricultural products.
market pilot across India was launched on 14 April market pilot across India was launched on 14 April

2016 by Prime Minister of India, Narendra ModiNarendra Modi. The
2. Worldwide competition
Portal is managed by Small Farmers’ Agribusiness Portal is managed by Small Farmers’ Agribusiness
There are many number of sellers from different here are many number of sellers from different
T
Consortium (SFAC) with technology provider, Consortium (SFAC) with technology provider,
g
NFCL’s iKisan division. A similar project was NFCL’s iKisan division. A similar project was geographical areas of different countries. So it is eographical areas of different countries. So it is
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