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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

5. Stick to a schedule if you're doing a newsletter. Stick to a schedule if you're doing a newsletter. spent engaged with apps, you don’t have to create an spent engaged with apps, you don’t have to create an
Sending email on a regular day or days can help Sending email on a regular day or days can help app yourself to get in on the action. Services app yourself to get in on the action. Services
your subscribers know what to expect from you t to expect from you like Google Ad Mob help advertisers create mobile help advertisers create mobile
and when. Also Known As: E-mail marketing, mail marketing, ads that appear within third-party mobile apps. Face party mobile apps. Face
direct email marketing. b
book also allows advertisers to create ads that are ook also allows advertisers to create ads that are
i integrated into Face book’s mobile app. Face book’s ntegrated into Face book’s mobile app. Face book’s
G. Mobile Marketing mobile Promoted Post ads integrate so seamlessly integrate so seamlessly
Mobile marketing is a multi-channel, digital marketing strategy channel, digital marketing strategy with Face book’s news feed that users often don’t with Face book’s news feed that users often don’t
aimed at reaching a target audience on their smart phones, aimed at reaching a target audience on their smart phones, realize they’re looking at ads.
tablets, and/or other mobile devices, via websites, email, SMS e devices, via websites, email, SMS
and MMS, social media, and apps. .Mobile is disrupting the and MMS, social media, and apps. .Mobile is disrupting the In game mobile marketing:game mobile marketing: In-game mobile
way people engage with brands. Everything that can be done on way people engage with brands. Everything that can be done on marketing refers to mobile ads that appear within marketing refers to mobile ads that appear within
a desktop computer is now available on a mobile device. From a desktop computer is now available on a mobile device. From mobile games, like in the example below. Inike in the example below. In-game ads
opening an email to visiting your website to reading your ite to reading your can appear as banner pop-ups, fullups, full-page image ads or
content, it's all accessible through a small mobile screen. 80% of content, it's all accessible through a small mobile screen. 80% of even video ads that appear between loading screens.that appear between loading screens.
Internet users own a Smartphone. Effective mobile advertising Internet users own a Smartphone. Effective mobile advertising
means understanding your mobile audience, designing content means understanding your mobile audience, designing content QR codes: QR codes are scanned bQR codes are scanned by users, who are
with mobile platforms in mind, and making stratwith mobile platforms in mind, and making strategic use of then taken to a specific webpage that the QR code is then taken to a specific webpage that the QR code is
SMS/MMS marketing and mobile apps. attached to. QR codes are often aligned with mobile ttached to. QR codes are often aligned with mobile
a
gamification and have an element of mystery to them, amification and have an element of mystery to them,
g
Mobile marketing is the art of marketing your Mobile marketing is the art of marketing your since users who scan them don’t always know exactly since users who scan them don’t always know exactly
business to appeal to mobile device users. When done business to appeal to mobile device users. When done which rabbit hole they’re jumping down.ping down.
right, mobile marketing provides customers or right, mobile marketing provides customers or
potential potential customers customers using using Smartphone Smartphone with with Location-based marketing: Location-based mobile
personalized, time- and location-sensitive information sensitive information ads are ads that appear on mobile devices based upon ads are ads that appear on mobile devices based upon
so that they can get what they need exactly when they so that they can get what they need exactly when they a user’s location relative to a specific area or business. a user’s location relative to a specific area or business.
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need it, even if they're on the go. For example, some advertisers may only want their or example, some advertisers may only want their
mobile ads to appear when users arobile ads to appear when users are within a 1-mile
m
Mobile marketing consists of ads that appear on Mobile marketing consists of ads that appear on radius of their business.
mobile smart phones, tablets, or other mobile devices. mobile smart phones, tablets, or other mobile devices.
Mobile marketing ad formats, customization, and , customization, and Mobile search ads: These are basic Google search These are basic Google search
styles can vary, as many social media platforms, styles can vary, as many social media platforms, ads built for mobile, often featuring extra addads built for mobile, often featuring extra add-on
websites, and mobile apps offer their own unique and websites, and mobile apps offer their own unique and extensions like click-to-call or maps.call or maps.
tailored mobile ad options.
Mobile image ads: Image-based ads designed to based ads designed to
Every business needs a mobile marketing strategy for Every business needs a mobile marketing strategy for appear on mobile devices.
the same reason that you need a computer and Withe same reason that you need a computer and Wi-Fi
access – this is the age in which we live! Walk around this is the age in which we live! Walk around SMS: SMS marketing involves capturing a user’s SMS marketing involves capturing a user’s
any major city and you’ll find a lot of people with any major city and you’ll find a lot of people with phone number and sending them text offers.phone number and sending them text offers.
faces glued to their smart phone screens. According to faces glued to their smart phone screens. According to
recent reports, 40% of users’ internet time40% of users’ internet time is spent on Conclusion
mobile devices, which means simply ignmobile devices, which means simply ignoring the rise In comparison to the other mediums, digital marketing In comparison to the other mediums, digital marketing
of mobile just isn’t an option. has proved to be more effective, given the need of the as proved to be more effective, given the need of the
h
p
people in today’s world as it is considered to be the eople in today’s world as it is considered to be the
most measurable. The different tools of digital ost measurable. The different tools of digital
Types of Mobile Marketing Strategies m
There’s a healthy variety of mobile marketing There’s a healthy variety of mobile marketing marketing have made it easier and cheaper to marketing have made it easier and cheaper to
strategies to try. The kind that works best for your strategies to try. The kind that works best for your advertise their businesses, products and services, advertise their businesses, products and services,
business will depend on your industry, target business will depend on your industry, target though initially, the companies might have to bear though initially, the companies might have to bear
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audience, and budget. higher costs. It has also made it easier to find potential igher costs. It has also made it easier to find potential
customers and management of marketing campaigns. ustomers and management of marketing campaigns.
c
App-based marketing: This is mobile advertising This is mobile advertising Being available to customers 24/7 so as to incBeing available to customers 24/7 so as to increase
involving mobile apps. While 80% of mobile time is involving mobile apps. While 80% of mobile time is

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