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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

the sales and profits is easily possible due to the the sales and profits is easily possible due to the commercial message typically to a group of people commercial message typically to a group of people
digitalization in marketing. who could be potential customers or current or customers or current or
previous customers, using erevious customers, using e-mail to build loyalty,
p
There are various elements by which digital There are various elements by which digital trust or brand awareness. Mobile marketing is a multitrust or brand awareness. Mobile marketing is a multi-
marketing is formed. All forms operate through marketing is formed. All forms operate through channel, digital marketing strategy aimed at reaching channel, digital marketing strategy aimed at reaching
electronic devices. Some of the elements have been electronic devices. Some of the elements have been a target audience on their smart phones, tablets, and/or a target audience on their smart phones, tablets, and/or
explained through this research paper as trailing search paper as trailing other mobile devices, via websites, emails, SMS and ices, via websites, emails, SMS and
MMS, Social Media and apps.MS, Social Media and apps.
below: M

Online Marketing is a very important part of digital Online Marketing is a very important part of digital Thus, we can conclude that digital marketing has no Thus, we can conclude that digital marketing has no
marketing. It is also called as internet advertising marketing. It is also called as internet advertising boundaries. It has become an essential part of boundaries. It has become an essential part of
through which a company can deliver the messages through which a company can deliver the messages marketing strategy of many companies. Digital marketing strategy of many companies. Digital
about products and services. Search Engine about products and services. Search Engine marketing uses the power of internet and satismarketing uses the power of internet and satisfies the
Optimization (SEO) is an organic way of maximizing organic way of maximizing demand of Business owners and customers in demand of Business owners and customers in
the number of visitors to a particular website by the number of visitors to a particular website by innovative ways.
ensuring that the website appears high in the search ensuring that the website appears high in the search
results returned by the search engine. Social Media results returned by the search engine. Social Media References:
Marketing is the use of social media sites as a Marketing is the use of social media sites as a 1. Elcom Blog
platform to promote their businesses, products and businesses, products and
2. Wikipedia
services. Display advertising is advertising on services. Display advertising is advertising on
websites or apps or social media through banners or websites or apps or social media through banners or 3. www.inurture.co.in
other ad formats made of text, images, flash, video or other ad formats made of text, images, flash, video or 4. www.worldstream.com
audio. The main purpose of digital advertising is to audio. The main purpose of digital advertising is to
deliver general advertisements and brand messages to sements and brand messages to 5. www.thebalancesmb.com
site visitors. You Tube marketing is an essential site visitors. You Tube marketing is an essential 6. www.marketing-schools.warjeschools.warje
strategy to take advantage of the web’s massive shift strategy to take advantage of the web’s massive shift
7. www.brickmarketing.com
towards video. E-mail marketing means sending a mail marketing means sending a

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