Page 67 - ICDEBI2018

International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

these efforts.SEO is the process of affecting the online s the process of affecting the online respond to the audiences. Instead ofrespond to the audiences. Instead of talking with
visibility of a website or a webpage in a web search visibility of a website or a webpage in a web search customers as with some traditional media, it lets you customers as with some traditional media, it lets you
engines unpaid results – often referred to as natural, often referred to as natural, listen and respond to them in a personally tailored and listen and respond to them in a personally tailored and
organic or earned results. It is the process of getting organic or earned results. It is the process of getting immediate manner. This way of communicating with immediate manner. This way of communicating with
traffic from the free organic or natural search resulttraffic from the free organic or natural search results the new and existing customers can transform how a the new and existing customers can transform how a
on all search engines. All major search engines such on all search engines. All major search engines such business promotes itself. A simpbusiness promotes itself. A simple, open conversation
as Google, Bing, and Yahoo have primary search as Google, Bing, and Yahoo have primary search can help people feel more at ease when interacting can help people feel more at ease when interacting
results where web pages and other content such as results where web pages and other content such as with you. It also helps improve marketing and with you. It also helps improve marketing and
videos or local listings are shown and ranked based on videos or local listings are shown and ranked based on customer retention and how it gives new audience customer retention and how it gives new audience
what the search engine considers the most relevanwhat the search engine considers the most relevant to insights that help sharpen your offerings. insights that help sharpen your offerings.
users. Thus, it is the practice of increasing quantity users. Thus, it is the practice of increasing quantity
and quality of traffic to your website through organic and quality of traffic to your website through organic So what’s so great about Social Media MarkeSo what’s so great about Social Media Marketing is
search results. It is done by improving rankings in the search results. It is done by improving rankings in the that, it has a lot of potential benefits for businesses. that, it has a lot of potential benefits for businesses.
algorithmic search engine results. It helps you reach your new customers quickly. It helps you reach your new customers quickly.
It offers a business the potential to reach millions It offers a business the potential to reach millions
o
C. Social Media Marketing of people all over the world in a targeted and f people all over the world in a targeted and
Social media is a collection of websites or tion of websites or personalized way.
applications that let people interact with each other by applications that let people interact with each other by It gives you real time accessaccess
creating and sharing images, text, videos and even creating and sharing images, text, videos and even It builds trust and relevanceIt builds trust and relevance
GIFs. There are a variety of social media platforms There are a variety of social media platforms It allows you to build communityIt allows you to build community
such as Facebook, Twitter, Whatsapp, Linkedin, such as Facebook, Twitter, Whatsapp, Linkedin,
Youtube, Instagram, Snapchat, etc. Social Media has etc. Social Media has Therefore, we can say that social media marketing Therefore, we can say that social media marketing
completely changed the way a business can reach its completely changed the way a business can reach its encourages a two way conversation. It gives you the encourages a two way conversation. It gives you the
customers. From small start ups to large corporates, customers. From small start ups to large corporates, opportunity to grow business by listening to and opportunity to grow business by listening to and
companies are using social media to reach and inspire companies are using social media to reach and inspire understanding your customer needs understanding your customer needs and preferences.
people all over the world. It offers a huge amount of people all over the world. It offers a huge amount of Connecting via social media means people around the Connecting via social media means people around the
opportunity to really get to know your customers and y get to know your customers and world can have conversations about you and your world can have conversations about you and your
build relationships with them. It is an exciting way to build relationships with them. It is an exciting way to business and also share their experiences and business and also share their experiences and
do marketing and promotions and reach a wider do marketing and promotions and reach a wider recommend you to friends and family.recommend you to friends and family.
audience for spreading information about you. Social audience for spreading information about you. Social
Media isn’t great just for personal use but it can also Media isn’t great just for personal use but it can also D. Display Advertising
be a highly effective tool for any business. Companies effective tool for any business. Companies Display advertising is an advertisiDisplay advertising is an advertising on websites or
of all sizes, as well as NGO’s, or any person can use of all sizes, as well as NGO’s, or any person can use apps or social media through banners or other apps or social media through banners or other
social media to connect with customers and grow their social media to connect with customers and grow their advertising formats made of text, images, flash and advertising formats made of text, images, flash and
online community. Using Social Media to reach out to online community. Using Social Media to reach out to audio- video. It is an online form of advertising that video. It is an online form of advertising that
people and promote your business is known as social people and promote your business is known as social the company’s promotional messages appear on third the company’s promotional messages appear on third
party sites or search engine resularty sites or search engine results page such as
Media Marketing. p
p
publishers or social networks. It is a form of ublishers or social networks. It is a form of
With Social Media, many successful businesses are With Social Media, many successful businesses are advertising that conveys a commercial message advertising that conveys a commercial message
changing the way people learn, explore and discover changing the way people learn, explore and discover visually using text, logos, animations, videos, visually using text, logos, animations, videos,
new things. It also allows businesses to advertise in a new things. It also allows businesses to advertise in a photographs or other graphics. Display advertising photographs or other graphics. Display advertising
targeted, consumer-focused way, offering the focused way, offering the frequently target users with particular traits tfrequently target users with particular traits to
potential for great value for money from advertising y from advertising increase the ads effect. It is a type of paid advertising increase the ads effect. It is a type of paid advertising
budgets. Social media marketing is a two way budgets. Social media marketing is a two way also known as Pay-Per-Click Advertising or also Click Advertising or also
conversation where direct interaction helps create a conversation where direct interaction helps create a called as PPC. It is a type of paid advertising that gets called as PPC. It is a type of paid advertising that gets
stronger and a long lasting customer relationship. It’s stronger and a long lasting customer relationship. It’s your business found on search engines. It is a great your business found on search engines. It is a great
reactive nature means, communicating in a timely reactive nature means, communicating in a timely way to compete in the online space away to compete in the online space and directly target
way which has never been simpler. It is an effective It is an effective customers or consumers in your area for using a customers or consumers in your area for using a
way to create business awareness and a positive, way to create business awareness and a positive, search engine to look for products or services. The search engine to look for products or services. The
memorable impression. For e.g. Social Media Posts memorable impression. For e.g. Social Media Posts beauty of this is that you have a chance to compete beauty of this is that you have a chance to compete
that encourage customers in engaging with the that encourage customers in engaging with the with the bigger competitors in local market without with the bigger competitors in local market without
business. It allows businesses to engage, entertain and business. It allows businesses to engage, entertain and spending much money. It also givespending much money. It also gives small business

@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018| Oct 2018 Page: 59