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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

owners a way to directly target searchers based on owners a way to directly target searchers based on plan to add You Tube marketing to their strategy plan to add You Tube marketing to their strategy
their geography. So your search engine ads only show their geography. So your search engine ads only show every year. One third of all online activity is spent every year. One third of all online activity is spent
to people who are around your store or service area. It to people who are around your store or service area. It watching videos and You Tube has more than a watching videos and You Tube has more than a
is like having a bill board online, but your targeting is is like having a bill board online, but your targeting is billion active users today. The platform is so billion active users today. The platform is so
much more effective because it is only being shown to ecause it is only being shown to expansive that it can be accessed in 76 differeexpansive that it can be accessed in 76 different
people in the local area who are actually looking for people in the local area who are actually looking for languages, accounting for 95% of the world’s languages, accounting for 95% of the world’s
nd
your products and services. Pay-Per--Click is also population. It is considered to be internet’s 2population. It is considered to be internet’s 2 largest
known as Cost- Per- Click. It is an internet advertising Click. It is an internet advertising search engine and can help improve SEO and overall search engine and can help improve SEO and overall
model used to direct traffic to websites in which the model used to direct traffic to websites in which the brand presence. You Tube allows marketers to present brand presence. You Tube allows marketers to present
advertiser pays the publisher when the ad is clicked. It er pays the publisher when the ad is clicked. It content in a unique way that is easy for viewecontent in a unique way that is easy for viewers to
is commonly associated with the first tier search is commonly associated with the first tier search consume and share. Unlike other social networking consume and share. Unlike other social networking
engines. Essentially, it is a way of buying visits to engines. Essentially, it is a way of buying visits to platforms you tube exclusively hosts video content. platforms you tube exclusively hosts video content.
your sites rather than attempting to earn those visits your sites rather than attempting to earn those visits You Tube is owned by Google, as a result, when you You Tube is owned by Google, as a result, when you
organically. Search Engine Advertising is one oforganically. Search Engine Advertising is one of the sign up for a Gmail account you will automatically sign up for a Gmail account you will automatically
most forms of PPC. It is an online advertising model most forms of PPC. It is an online advertising model have access to a You Tube account, a Google + have access to a You Tube account, a Google +
in which advertisers can display ads for their goods or in which advertisers can display ads for their goods or account and much more. You Tube makes it account and much more. You Tube makes it
services when users or people searching for things services when users or people searching for things incredibly simple for you and others to promote your incredibly simple for you and others to promote your
online enter relevant queries into the search engines. online enter relevant queries into the search engines. video across other social networks. You Tube can do video across other social networks. You Tube can do
Advertisers are only charged when a Advertisers are only charged when a user actually a lot for the businesses who utilize it correctly and a lot for the businesses who utilize it correctly and
clicks on their ad and hence the name Payclicks on their ad and hence the name Pay-Per-Click consistently. Video is a huge platform today. It is consistently. Video is a huge platform today. It is
or PPC. dominating the world of marketing and if you aren’t nating the world of marketing and if you aren’t
using video you will almost lose out certainly to your sing video you will almost lose out certainly to your
u
It is a type of sponsored online advertising that is used It is a type of sponsored online advertising that is used competition. With video ranking higher on all social competition. With video ranking higher on all social
for a wide range of websites including search engines for a wide range of websites including search engines platforms and performing well in ads, customers are platforms and performing well in ads, customers are
where the advertiser only pays if a web user clicks on where the advertiser only pays if a web user clicks on more likely to notice and respond to businesses more likely to notice and respond to businesses using
their ad. It works like a silent auction. Advertisers orks like a silent auction. Advertisers video. When you are using you tube, you will have a video. When you are using you tube, you will have a
place bids on keywords or phrases that they think place bids on keywords or phrases that they think whole library of videos. You can then, upload the whole library of videos. You can then, upload the
their target audience would type in a search field their target audience would type in a search field video files natively to each platform. You can also video files natively to each platform. You can also
when they are looking for specific goods or services. when they are looking for specific goods or services. embed You Tube videos in your blog posts with just a embed You Tube videos in your blog posts with just a
When a web user types a search query into the field of When a web user types a search query into the field of few clicks, making your blog posts more dynfew clicks, making your blog posts more dynamic and
search engine that matches the advertiser’s key word engine that matches the advertiser’s key word engaging. You Tube also has an enormous and very engaging. You Tube also has an enormous and very
list or visits a web page with content that colist or visits a web page with content that co-relates to diverse audience which happily uses both you tube diverse audience which happily uses both you tube
the key words or phrases chosen by the advertiser, the the key words or phrases chosen by the advertiser, the and Google on search engine to find content that they and Google on search engine to find content that they
PPC ad may be displayed on the page. In a search PPC ad may be displayed on the page. In a search are looking for. If you are able to optimize for the rght are looking for. If you are able to optimize for the rght
engine, a PPC ad is generally just above or to engine, a PPC ad is generally just above or to the right key words, you will be able to connekey words, you will be able to connect with that
side of the search results where they can be easily side of the search results where they can be easily audience instantly. Since you tube videos can show up audience instantly. Since you tube videos can show up
seen. On the other kind of web sites the ads will be seen. On the other kind of web sites the ads will be early on in Google’s search results, it is the second early on in Google’s search results, it is the second
placed in the location that the site designer has placed in the location that the site designer has most commonly used search engine after Google. You most commonly used search engine after Google. You
determined will be the most advantageous to his site determined will be the most advantageous to his site Tube has really a very large and diverse audience. It Tube has really a very large and diverse audience. It
and the advertiser. Overall PPC ads are beneficial to e beneficial to has over a billion active users and the site gets over 30 s and the site gets over 30
advertisers and web users alike. Advertisers get advertisers and web users alike. Advertisers get million visitors every single day and you tubes million visitors every single day and you tubes
noticed by their target audience and are charged only noticed by their target audience and are charged only audience watches more than 3.5 billion hours of video audience watches more than 3.5 billion hours of video
for the times that their ads are clicked on and web for the times that their ads are clicked on and web every month and more than 1 billion video views every month and more than 1 billion video views
users get to select from sites that may be relevant to users get to select from sites that may be relevant to every day. Thus, you tube has become one of the most every day. Thus, you tube has become one of the most
the page that they are viewing without having to deal without having to deal sought after online marketing platforms today. For ting platforms today. For
with obnoxious banner or pop-up ads that flash and up ads that flash and any business to reach out to its audience you tube any business to reach out to its audience you tube
distract. cannot be ignored.

E. You Tube Marketing F. Email Marketing
You Tube is a great source for funny, entertaining You Tube is a great source for funny, entertaining Email Marketing is basically the use of email to Email Marketing is basically the use of email to
content, but it’s also increasingly become an essential content, but it’s also increasingly become an essential promote products and/or services. But a better email promote products and/or services. But a better email
tool for marketers. In fact, nearly half of tool for marketers. In fact, nearly half of all marketers marketing definition is the use of email marketing definition is the use of email to develop

@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018| Oct 2018 Page: 60