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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

relationships with potential customers and/or clients. relationships with potential customers and/or clients. – and, of course, reminding them that your business nd, of course, reminding them that your business
Email marketing is one segment of internet marketing, Email marketing is one segment of internet marketing, exists and that maybe it's time for another visit.exists and that maybe it's time for another visit.
which encompasses online marketing via websites, which encompasses online marketing via websites,
social media, blogs, etc. It is essentially the same as social media, blogs, etc. It is essentially the same as The huge advantage of email over social media is that The huge advantage of email over social media is that
direct mail except that instead of sending mail through of sending mail through prospects and customers are more likely to see an prospects and customers are more likely to see an
the postal service, messages are sent electronically via the postal service, messages are sent electronically via email than social media. Just posting something email than social media. Just posting something
email. Someone somewhere buys an email list (or email. Someone somewhere buys an email list (or doesn't mean that everyone you want to see your sn't mean that everyone you want to see your
several!) and sends an email along the lines of “Get several!) and sends an email along the lines of “Get message will see it. Your post might not even show message will see it. Your post might not even show
______ (the product name) for only Rs__! (amount) (the product name) for only Rs__! (amount) up in your targets' social media streams. However, an up in your targets' social media streams. However, an
to everyone on the list–sometimes repeatedly. All this sometimes repeatedly. All this email will sit in the inbox until its read (or deleted).email will sit in the inbox until its read (or deleted).
does is annoy everyone and give email marketing a does is annoy everyone and give email marketing a
bad name. I Ideally, email marketing should go handdeally, email marketing should go hand-in-hand with
social media. Adding social media "Like" or "Share" ocial media. Adding social media "Like" or "Share"
s
At its best, email marketing allows businesses to keep At its best, email marketing allows businesses to keep buttons to your marketing emails gives an additional buttons to your marketing emails gives an additional
their customers informed and tailor their marketing their customers informed and tailor their marketing way for customers to connect with your brand. way for customers to connect with your brand.
messages to their customers. S
Snippets of positive reviews from social media fans nippets of positive reviews from social media fans
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can be included in emails, and conversely, sociaan be included in emails, and conversely, social
media postings can be used to encourage fans to edia postings can be used to encourage fans to
Email Marketing Can Be Personalized m
s
subscribe to your email newsletters.ubscribe to your email newsletters.
Particular groups of customers can be targeted or even Particular groups of customers can be targeted or even
individuals. Offering individual customers’ special individuals. Offering individual customers’ special Email marketing can substantially increase your Email marketing can substantially increase your
deals on merchandise and/or services on the deals on merchandise and/or services on the income if you do it correctly. (See the tips below.) It's income if you do it correctly. (See the tips below.) It's
customer's birthday, for instance, is one example of customer's birthday, for instance, is one example of a great way to get people to visit and/or revisit your a great way to get people to visit and/or revisit your
email marketing personalization. (A restaemail marketing personalization. (A restaurant might website or blog, and more traffic usually equates to or blog, and more traffic usually equates to
send an email to customers on their birthday offering send an email to customers on their birthday offering more income.
50% off on entree,) Email marketing helps a business 50% off on entree,) Email marketing helps a business
develop and maintain a relationship with a customer develop and maintain a relationship with a customer Email Marketing Tips
over time that hopefully results in increased sales and over time that hopefully results in increased sales and 1. Build your own list. This has already been Build your own list. This has already been
increased customer loyalty. m
mentioned but buying email lists is a waste of entioned but buying email lists is a waste of
t time. All you're going to do by sending unsolicited ime. All you're going to do by sending unsolicited
Email marketing best practices include developing Email marketing best practices include developing e
email is turn off most of the peomail is turn off most of the people you're hoping
t
your own email list rather than buying an email list(s) your own email list rather than buying an email list(s) to turn into customers and run the risk of being o turn into customers and run the risk of being
and making participation in your email list optand making participation in your email list opt-in labeled a spammer.
rather than opt-out (using permissionout (using permission-based email 2. Adhere to the rules of the CAMAdhere to the rules of the CAM-SPAM Act.
marketing). Email should also be optimized for marketing). Email should also be optimized for These rules include having a nonhese rules include having a non-deceptive
T
mobile usage as according to statistics over half of bile usage as according to statistics over half of s
subject line, a method of unsubscribing, and your ubject line, a method of unsubscribing, and your
n
emails are opened on mobile devices. name and address at the end of the eame and address at the end of the emails.
3. Don't just send out ads to buy all the time. Use Don't just send out ads to buy all the time. Use
The Advantages of Email Marketing your emails to build rapport with customers by our emails to build rapport with customers by
y
sharing your expertise and/or that of others, giving haring your expertise and/or that of others, giving
The two big advantages of email marketing are price The two big advantages of email marketing are price s
and ease. Emailing is an inexpensive way to advertise and ease. Emailing is an inexpensive way to advertise them tips and insights they can value. Share hem tips and insights they can value. Share
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your company and its products and/or services ts and/or services information that lets them know more about you nformation that lets them know more about you
i
compared to many other types of marketing. It's also compared to many other types of marketing. It's also and/or your company if it's interesting.our company if it's interesting.
extremely easy to set up and track an email marketing extremely easy to set up and track an email marketing 4. Treat your list well. Remember that the people Treat your list well. Remember that the people
you're using email to communicate with have ou're using email to communicate with have
campaign, making it a very accessible type of campaign, making it a very accessible type of y
marketing for small businesses. trusted you with their email and name; they rusted you with their email and name; they
t
d
deserve your respect. Just as you deserve as a eserve your respect. Just as you deserve as a
Newsletters can be sent to the email list you've built Newsletters can be sent to the email list you've built chance to convert them from customers to hance to convert them from customers to fans
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and even evangelists for your brand, people who nd even evangelists for your brand, people who
from the people who provided the necessary from the people who provided the necessary a
want to talk about and share your message and get ant to talk about and share your message and get
information on your website, for instance, providing information on your website, for instance, providing w
these potential customers with news updates about these potential customers with news updates about i involved in any way they can.nvolved in any way they can.
your company, upcoming events and/or special offers your company, upcoming events and/or special offers

@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018| Oct 2018 Page: 61