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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

Customer behavior improved the diversification of Customer behavior improved the diversification of successful. Online marketing is a strategy that helps successful. Online marketing is a strategy that helps
build a company’s reputation and exposure online by uild a company’s reputation and exposure online by
marketing technology. b
using a variety of internet tools and solution. Before it sing a variety of internet tools and solution. Before it
u
Crossing the national and geographical boundaries, Crossing the national and geographical boundaries, is possible to understand the different strategies and is possible to understand the different strategies and
Digitalization in marketing has brought about Digitalization in marketing has brought about marketing tools, it is important tmarketing tools, it is important to understand what is
tremendous changes in the methods of marketing, online marketing and how it promotes business.online marketing and how it promotes business.
providing a wide access of potential customers. Due providing a wide access of potential customers. Due
to digitalization in marketing it has become easy for to digitalization in marketing it has become easy for Online marketing which is also called internet Online marketing which is also called internet
the small and medium size business to advertise their the small and medium size business to advertise their marketing or online advertising is a tool strategy or a marketing or online advertising is a tool strategy or a
business to a wide range of people as it is cheaper in business to a wide range of people as it is cheaper in method of getting the company name out to the method of getting the company name out to the
cost as compared to the traditional marketing and raditional marketing and public. The advertisements can take mapublic. The advertisements can take many different
advertising methods. It has also facilitated instant advertising methods. It has also facilitated instant forms and some strategic focus on some subtle forms and some strategic focus on some subtle
feedback from the customers. Lots of time and efforts feedback from the customers. Lots of time and efforts messages rather than clear cut advertisements. But the messages rather than clear cut advertisements. But the
are saved by making the website of the business are saved by making the website of the business way it promotes the business is simple. It builds up way it promotes the business is simple. It builds up
where in the business can be made available 24/7 to where in the business can be made available 24/7 to the company reputation by increasing its ability to be the company reputation by increasing its ability to be
the customers resulting in increased sales and profits. in increased sales and profits. found online. A large number of pofound online. A large number of potential customers
Staying connected with the customers by use of eStaying connected with the customers by use of e- browse the internet, look for information or simply rowse the internet, look for information or simply
b
mails or multiple messages in a short span of time mails or multiple messages in a short span of time enjoy their favorite past times with the internet enjoy their favorite past times with the internet
helps save the tedious task of sending newsletter to helps save the tedious task of sending newsletter to connections. By taking advantage of the tools and connections. By taking advantage of the tools and
every client. resources, it is possible to get the company name out esources, it is possible to get the company name out
r
to the public and encourage poteo the public and encourage potential customers to
t
It allows two-way communication between a way communication between a look further for information. Thus, online marketing look further for information. Thus, online marketing
company and consumer in a way that wasn’t onsumer in a way that wasn’t or internet advertising or web advertising is a form of or internet advertising or web advertising is a form of
previously seen and it has changed the business previously seen and it has changed the business marketing and advertising which uses the internet marketing and advertising which uses the internet
approach as the consumer holds more power now. It approach as the consumer holds more power now. It platform to deliver promotional marketing messages platform to deliver promotional marketing messages
includes Internet marketing techniques, such as includes Internet marketing techniques, such as to the consumers. So, Online Marketing is the practice ne Marketing is the practice
Display advertising , Web Banner advertising, pop Display advertising , Web Banner advertising, pop of leveraging web- based channels to spread a based channels to spread a
ups, text ads, display ads, Social media marketing ial media marketing message about a company’s brand, products or message about a company’s brand, products or
(SMM), Mobile advertising, e-mail advertising, mail advertising, services to its potential customers. The methods and services to its potential customers. The methods and
search engine optimization (SEO), search engine search engine optimization (SEO), search engine techniques used for online marketing include etechniques used for online marketing include e-mail,
marketing (SEM) and link building. It also extends to marketing (SEM) and link building. It also extends to Social Media, Display AdvertisSocial Media, Display Advertising, Search Engine
non-Internet channels that provide digital media, such Internet channels that provide digital media, such Optimization and many more. Optimization and many more.
as short messaging service (SMS)as short messaging service (SMS), multimedia
messaging service (MMS), callback and onmessaging service (MMS), callback and on-hold B. Search Engine Optimization (SEO)Search Engine Optimization (SEO)
mobile ring tones, e–books, optical disks and games.books, optical disks and games. After a website is built for the company, it needs fter a website is built for the company, it needs
A
promotion. Search Engine Marketing (SEM) is one of romotion. Search Engine Marketing (SEM) is one of
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This research paper is based on the secondary data This research paper is based on the secondary data the best ways to promote your company, its services the best ways to promote your company, its services
collected from various websites and describes the collected from various websites and describes the and its website. It is the process and strategy of is the process and strategy of
different types of digital marketing techndifferent types of digital marketing techniques like getting website exposure online with keywords related getting website exposure online with keywords related
SEO, SEM, SMM, PPC, etc. Significance is given to SEO, SEM, SMM, PPC, etc. Significance is given to to your business. This is called Search Engine to your business. This is called Search Engine
the importance of digital marketing and its benefits. It the importance of digital marketing and its benefits. It Optimization (SEO). Search Engine Optimization Optimization (SEO). Search Engine Optimization
aims to identify the effectiveness of Digital aims to identify the effectiveness of Digital (SEO) is the process of optimizing website content (SEO) is the process of optimizing website content
marketing. The objective is to identify the marketing. The objective is to identify the online to increase exposure in the organic search e in the organic search
contribution of Online marketing in the changingcontribution of Online marketing in the changing results for desired key words. This is a long term results for desired key words. This is a long term
marketing scenario and the reason for its growing marketing scenario and the reason for its growing strategy that has many factors contributing to its strategy that has many factors contributing to its
popularity. s
success. These include, site architecture, on site uccess. These include, site architecture, on site
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content, off site content or on page and off page ontent, off site content or on page and off page
TOOLS OF DIGITAL MARKETINGTOOLS OF DIGITAL MARKETING content. It also includes internal and external links, ernal and external links,
A. Online Marketing key word research and competition analysis to name a ey word research and competition analysis to name a
k
For any business to succeed, it is very important to For any business to succeed, it is very important to few. While being found online is probably the most few. While being found online is probably the most
reach out to consumers and establish the brand. reach out to consumers and establish the brand. important part of online marketing strategy, there are important part of online marketing strategy, there are
Without a marketing solution a business cannot Without a marketing solution a business cannot be other types of marketing strategies that supplement other types of marketing strategies that supplement

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