Page 226 - ICDEBI2018

International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101
I
offerings. Internet or rather the advent of technology offerings. Internet or rather the advent of technology social media, and internet in the success of travel and social media, and internet in the success of travel and
has educated a consumer in such a depth that they are has educated a consumer in such a depth that they are tourism industry in India.
now the new experts. The need of a travel agent to now the new experts. The need of a travel agent to
some extent is getting limited to handling the backsome extent is getting limited to handling the back- 4. MOBILE TECHNOLOGIESTECHNOLOGIES
end processes of operating a tour or holiday for their processes of operating a tour or holiday for their Today, the mobile phone signal is pervasive, and the Today, the mobile phone signal is pervasive, and the
customers, which is still not better handled by customers, which is still not better handled by use of cell phones and internet services is booming. In use of cell phones and internet services is booming. In
technology. The last decade has witnessed massive technology. The last decade has witnessed massive fact, the world’s poorest households are less likely to fact, the world’s poorest households are less likely to
changes credit to rise in usage of technology. The changes credit to rise in usage of technology. The have access to a toilet than to a mobile phone. While have access to a toilet than to a mobile phone. While
shift created by technology can be seen across all shift created by technology can be seen across all this unfortunately holds true for India, it also true for India, it also
verticals irrespective of the industry. From aviation to icals irrespective of the industry. From aviation to highlights the country’s digital transformation. Today, highlights the country’s digital transformation. Today,
hospitality to B2B travel trade, technology has hospitality to B2B travel trade, technology has India has over 1 billion mobile subscriptions, more India has over 1 billion mobile subscriptions, more
emerged as the game changer. The very fact that the emerged as the game changer. The very fact that the than 400 million internet users and a social media than 400 million internet users and a social media
consumer has easy and detailed access to technology consumer has easy and detailed access to technology penetration of 14%.While India’s progress is penetration of 14%.While India’s progress is
led to the change in the landscape of travel industled to the change in the landscape of travel industry significant, untapped potential remains.tial remains.
across the globe.
The entire Indian travel and tourism ecosystem has he entire Indian travel and tourism ecosystem has
T
With the development of technology over the last With the development of technology over the last evolved as a result of mobile technologies. Digital evolved as a result of mobile technologies. Digital
decade now there is no or slight difference between a decade now there is no or slight difference between a players, such as MakeMyTrip, Ola and OYO Rooms, players, such as MakeMyTrip, Ola and OYO Rooms,
tourist and a traveller. A traveller can anytime become tourist and a traveller. A traveller can anytime become have helped connect the market digitally, and even have helped connect the market digitally, and even
a tourist with the help of knowledge he gains from the a tourist with the help of knowledge he gains from the enabled the country to leverage alternenabled the country to leverage alternative
internet about the destination he is travelling to. estination he is travelling to. accommodation.
Technology has changed the way people plan, Technology has changed the way people plan,
research and book their travel arrangements. Talk research and book their travel arrangements. Talk Consumers search for information before a trip, they Consumers search for information before a trip, they
about mobile ticketing, online check-ins at airports ins at airports compare and check opinions of other travelers, and compare and check opinions of other travelers, and
and hotels, e-visas, digital payments, elaborated visas, digital payments, elaborated then they reserve tickets, hotels, and even tickets for then they reserve tickets, hotels, and even tickets for
information’s about the destinations one is travelling tinations one is travelling shows and museums. During the trip, from online shows and museums. During the trip, from online
to or be it about the Google maps and other related to or be it about the Google maps and other related check-in to looking up information about restaurants formation about restaurants
stuffs, cutting out the fear of getting lost in an stuffs, cutting out the fear of getting lost in an and leisure activities. After traveling, they add their and leisure activities. After traveling, they add their
unknown country, the small digital device in one’s unknown country, the small digital device in one’s review to the information that other travelers will review to the information that other travelers will
hand is enough to handle all the basic travel needs.hand is enough to handle all the basic travel needs. consult. All of this is done on a mobile device in moreconsult. All of this is done on a mobile device in more
After travelling, they add their review to the After travelling, they add their review to the
2. OBJECTIVES OF THE STUDY information that other travellers will consult. All of other travellers will consult. All of
The paper explores how digitalisation will help better The paper explores how digitalisation will help better this is done on a mobile device in more than 50% of this is done on a mobile device in more than 50% of
define the future of the industry and how the new define the future of the industry and how the new cases.
trend will impact the evolution of the travel, tourism trend will impact the evolution of the travel, tourism
and hospitality sector in the country. The paper also and hospitality sector in the country. The paper also 4.1 Increasing prevalence of mobile technologiesIncreasing prevalence of mobile technologies
takes a keen look at how the overall technology at how the overall technology Smartphone’s generated one in five online hotel Smartphone’s generated one in five online hotel
bookings in the second quarter of 2016.ookings in the second quarter of 2016.
inclusion among the stakeholders in the industry inclusion among the stakeholders in the industry b
ecosystem can be realized. 88% of travellers with smart phones would switch with smart phones would switch
t
1. To understand the concept of digitalization in To understand the concept of digitalization in to another site or app if yours doesn’t satisfy their o another site or app if yours doesn’t satisfy their
travel & tourism needs
2. To understand the contribution of mobiles, To understand the contribution of mobiles,
social media, online travel booking in tsocial media, online travel booking in the Research by Google shows that an increasing amount Research by Google shows that an increasing amount
o
growth and success of tourism industrygrowth and success of tourism industry of time is spent researching trips on mobile phones, f time is spent researching trips on mobile phones,
3. to understand the challenges faced by the to understand the challenges faced by the with 40% of US travel site visits coming from mobile with 40% of US travel site visits coming from mobile
travel and tourism industry in Indiatravel and tourism industry in India in 2016. Visit session times are shrinking and yet 2016. Visit session times are shrinking and yet
4. to evaluate the future prospects. conversion rates have grown by nearly 10% on mobile onversion rates have grown by nearly 10% on mobile
c
t travel sites. Customers are using their phones to ravel sites. Customers are using their phones to
3. DATA COLLECTION s
search for specific pieces of information and these earch for specific pieces of information and these
Data is collected from secondary sources. The Data is collected from secondary sources. The figures suggest that if they don’t find it they will figures suggest that if they don’t find it they will
research paper is descriptive in nature and analyses research paper is descriptive in nature and analyses quickly go elsewhere.
the contribution of various technologies like mobiles, the contribution of various technologies like mobiles,

@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | | Oct 2018 Page: 218