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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101
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The Indian government is now taking more The Indian government is now taking more visa on arrival scheme surfaced in November 2014. surfaced in November 2014.
initiatives to make various travel and tourism initiatives to make various travel and tourism Ambiguities prevailed regarding issues such as Ambiguities prevailed regarding issues such as
affairs go digital. The fresh approaches are to affairs go digital. The fresh approaches are to payment gateway issues, unresponsive websites and payment gateway issues, unresponsive websites and
change the way both international and domestic change the way both international and domestic the confusion regarding the availability of ethe confusion regarding the availability of e-visa more
tourists travel. t than twice in a calendar year. han twice in a calendar year. Moreover, complaints
about the inconsistency of the application form and its of the application form and its
Various travel arrangements, like booking of travel arrangements, like booking of low-responsive nature have also diluted the intention responsive nature have also diluted the intention
entrance tickets, have been transformed. A entrance tickets, have been transformed. A of encouraging foreign tourist arrival.of encouraging foreign tourist arrival.
traveler can reserve tickets even before they set can reserve tickets even before they set
foot in India. E-tickets can now be booked for tickets can now be booked for The tourism ministry probably wanted to encourage The tourism ministry probably wanted to encourage
visiting 116 monuments across the country. The visiting 116 monuments across the country. The foreign individuals to travel with a shortforeign individuals to travel with a short-term
services have also been extendeservices have also been extended to mobile planning, take via routes whilplanning, take via routes while travelling to other
phones, letting travelers enjoy and benefit from enjoy and benefit from countries and bring family members while on countries and bring family members while on
the new e-platforms. While in a monument, platforms. While in a monument, business visits to India. However, the overall numbers business visits to India. However, the overall numbers
tourists can use their phones to access the tourists can use their phones to access the although shown in glorious percentages are far from although shown in glorious percentages are far from
available audio-visual guides and combine them visual guides and combine them being satisfactory. While experts believe that India is being satisfactory. While experts believe that India is
with venue-specific barcodes encapsulating specific barcodes encapsulating failing to gain grounds duefailing to gain grounds due to lack of proper
complete information. r representation in the international markets, the epresentation in the international markets, the
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inconsistent tourism policies can be held responsible nconsistent tourism policies can be held responsible
“The 1363 helpline in 12 languages is a unique “The 1363 helpline in 12 languages is a unique for the meagre growth over the last two years.for the meagre growth over the last two years.
effort. It is available nowhere in the world. You effort. It is available nowhere in the world. You
BY Y
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may find the local language and English but here may find the local language and English but here 10. CHALLENGES CHALLENGES FACED ACED B INDIAN NDIAN
we have a mix of languages spoken by tourists. So we have a mix of languages spoken by tourists. So TRAVEL AND TOURISM INDUSTRY.RAVEL AND TOURISM INDUSTRY.
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there is an ease of experience. We have made ethere is an ease of experience. We have made e- 1. Inadequate broadband infrastruInadequate broadband infrastructure and
ticketing for 116 monuments where you do not for 116 monuments where you do not related service quality
need to stand in a queue. Now you can start from need to stand in a queue. Now you can start from Impact the effective and timely completion of the effective and timely completion of
your hotel or even your country with the eyour hotel or even your country with the e-ticket e
electronic payment transactions, which are critical lectronic payment transactions, which are critical
for that particular monument. There is a barcode for that particular monument. There is a barcode for the travel and tourism industry. In fact, there is or the travel and tourism industry. In fact, there is
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chart accessible on your mobile that has complete chart accessible on your mobile that has complete a a d correlation orrelation b i information nformation
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between etween
direct irect
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information on a site or organizationorganization,” says an communications technology (ICT) readiness and ommunications technology (ICT) readiness and
official of the tourism ministry. tourism receipts .The travel and tourism industry, travel and tourism industry,
l like the majority of service industries, is ike the majority of service industries, is
The helpline also offers human’s assistance that The helpline also offers human’s assistance that witnessing a rise in services provided through itnessing a rise in services provided through
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can be availed by dialing a “tourist’s friend” or a can be availed by dialing a “tourist’s friend” or a mobile devices, with an increase from 9% in 2015 obile devices, with an increase from 9% in 2015
tourist facilitator.”We are inducting extourist facilitator.”We are inducting ex-army-men to 33% in 2016. The increase in mobile device The increase in mobile device
for the purpose and we hope this will help for the purpose and we hope this will help us p
penetration has enabled geotagging and thenetration has enabled geotagging and the
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ensure a sense of safety,” the official adds.ensure a sense of safety,” the official adds. customization of services as a result of an ustomization of services as a result of an
i improved understanding of individual preferences mproved understanding of individual preferences
The various languages have also been updated on The various languages have also been updated on and behaviours. Through digitalization, India will nd behaviours. Through digitalization, India will
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Incredible India’s new website, which will be Incredible India’s new website, which will be b
be better able to deliver experiences to travellers e better able to deliver experiences to travellers
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launched soon. To help the foreign visitors, it will help the foreign visitors, it will and promote its destination.nd promote its destination.
have a lot of details including various travelhave a lot of details including various travel-
related services, prices, comparators, and certified related services, prices, comparators, and certified 2. For the traditional travel aFor the traditional travel agents going digital is
experiential. the path to followed.
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They have to get smart and adapt to the changing hey have to get smart and adapt to the changing
environment. In the coming years, things will nvironment. In the coming years, things will
9. TOURIST E- VISA FACILITY e
become more complicated for traditional agents as ecome more complicated for traditional agents as
The government’s ‘e-Tourist Visa’ facility continued Tourist Visa’ facility continued b
to witness an increase in applications, with nearly applications, with nearly t the change is inevitable. Delivering a personalised he change is inevitable. Delivering a personalised
1.08 million tourists arriving through it in 2016 1.08 million tourists arriving through it in 2016 — a experience through the help of digital mediums ough the help of digital mediums
significant 142.5 per cent growth. There are significant 142.5 per cent growth. There are c
can be the only possible way to stand among the an be the only possible way to stand among the
continuous speculations about the feasibility of the continuous speculations about the feasibility of the e
elites of present day travel and tourism industry.lites of present day travel and tourism industry.
plan and its ground-level hitches since the electronic level hitches since the electronic

@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | | Oct 2018 Page: 221