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International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND TS IMPACT ON BUSINESS AND INDUSTRYINDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

Success of Digitalisation Digitalisation in Tourism Industry in n India

Swati Ajay Shigaonker
Assistant Professor, MES College of Arts & CommerceMES College of Arts & Commerce, Zuarinagar, GoaGoa, India

ABSTRACT KEYWORD: Digitization, opportunities, travel Digitization, opportunities, travel
s
cost ost
device, evice,
mobile obile
Digitization offers many new opportunities that can Digitization offers many new opportunities that can reservations, reservations, m d c savings, avings,
be exploited by providers in the tourism industry. At be exploited by providers in the tourism industry. At productivity.
the same time, competition is being intensithe same time, competition is being intensified and
companies have to keep pace with digitization in companies have to keep pace with digitization in 1. INTRODUCTION
order to remain on the same level. Without any remain on the same level. Without any India’s traditional outlook received a jolt when the India’s traditional outlook received a jolt when the
question, “digitization can be viewed as the motor of question, “digitization can be viewed as the motor of decree of demonetization dawned on them as India, decree of demonetization dawned on them as India,
transformation for the tourism industry in the age of transformation for the tourism industry in the age of under the leadership of Narendra Modi, envisaged a Narendra Modi, envisaged a
c
the internet economy cashless economy. Spirited responses from the ashless economy. Spirited responses from the
c
citizens of the country despite initial hiccups have itizens of the country despite initial hiccups have
Today, more than 57% of all travel reservations each Today, more than 57% of all travel reservations each also encouraged further measures. The travel and also encouraged further measures. The travel and
year are carried out with the internet and internet net and internet tourism sector, along with the traditional hotel tourism sector, along with the traditional hotel
travel booking revenue has grown by more than 73% travel booking revenue has grown by more than 73% industry, was one of the prime sindustry, was one of the prime sectors that witnessed a
over the past 5 years, while 65% of tourist book hotels over the past 5 years, while 65% of tourist book hotels drastic slowdown during the last couple of months of drastic slowdown during the last couple of months of
reservations for the same day are made on a mobile reservations for the same day are made on a mobile 2016.
device. In the course of this development, travel device. In the course of this development, travel
providers need to tackle the challenges of individually llenges of individually Transformation in travel and tourism industry has Transformation in travel and tourism industry has
addressing different stakeholders from country to addressing different stakeholders from country to certainly led to rise in numbers of people travelling certainly led to rise in numbers of people travelling
region through knowledge, time, and a sophisticated region through knowledge, time, and a sophisticated across the globe. According to UNWTO from 674 across the globe. According to UNWTO from 674
strategy. Professional digitization strategies of travel strategy. Professional digitization strategies of travel million in 2000, the overall international tourist overall international tourist
providers such as classic travel agencies require providers such as classic travel agencies require arrivals have grown to 1,186 million in 2015. arrivals have grown to 1,186 million in 2015.
resources such as specialists with IT expertise and a alists with IT expertise and a International tourist arrivals worldwide are expected International tourist arrivals worldwide are expected
certain budget. In return, the introduction and certain budget. In return, the introduction and to increase by 3.3% a year between 2010 and 2030 to to increase by 3.3% a year between 2010 and 2030 to
implementation of a digitization project in the tourism implementation of a digitization project in the tourism reach 1.8 billion by 2030. These figures are evidence reach 1.8 billion by 2030. These figures are evidence
sector might lead to considerable cost savings and sector might lead to considerable cost savings and about the potential travel and tourism industry carries travel and tourism industry carries
productivity gains. Significant examples of this are the ficant examples of this are the and how digital transformation in this landscape will and how digital transformation in this landscape will
automation of work-flows, the increase in employee flows, the increase in employee benefit.
motivation as well as cost and time savings. motivation as well as cost and time savings.
According to a recent report by Ministry of Tourism, ccording to a recent report by Ministry of Tourism,
A
This paper is theoretical in nature and based on This paper is theoretical in nature and based on the travel and tourism contributed nearly US$ 295.7 the travel and tourism contributed nearly US$ 295.7
secondary data. An attempt is made through this secondary data. An attempt is made through this billion or 19.2 per cent to the GDP in 2015billion or 19.2 per cent to the GDP in 2015- 16, while
research paper to understand the success rate or research paper to understand the success rate or growing at 8.9 per cent yeargrowing at 8.9 per cent year-on-year. Also, the
degree of digitalization that has taken place, so far, in at has taken place, so far, in industry is expected to generate 13.45 million jobs industry is expected to generate 13.45 million jobs
travel and tourism industry which is one of the chief travel and tourism industry which is one of the chief across sub-segments such as hotels, travel agents/tour segments such as hotels, travel agents/tour
source of employment of any country in the world. source of employment of any country in the world. operators and restaurants.
Being a comparatively non polluting industry, Being a comparatively non polluting industry,
digitalization will rake in huge amount of revenue for digitalization will rake in huge amount of revenue for Today one doesn’t need to visit a travel agent or tour Today one doesn’t need to visit a travel agent or tour
cash starved country like India. operator to get hold of various destinations and their t hold of various destinations and their

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