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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101
8. The emergence of mobile wallets such as Paytm, The emergence of mobile wallets such as Paytm, will soon be disrupting established agency markwill soon be disrupting established agency market,
PayU and others supplemented this trend by PayU and others supplemented this trend by and marketplaces could disrupt agencies as well as could disrupt agencies as well as
making the payments side of things more making the payments side of things more search platforms. Wallets have disrupted traditional search platforms. Wallets have disrupted traditional
democratic. Gone are the days when debit cards democratic. Gone are the days when debit cards methods of payments and Adhaar or UPI could methods of payments and Adhaar or UPI could
were not used for online transactions. Having said not used for online transactions. Having said perhaps disrupt wallets in the near future, hence there perhaps disrupt wallets in the near future, hence there
cannot be a better time for path breaking disrupannot be a better time for path breaking disruption
that, much more needs to be on the payments side.that, much more needs to be on the payments side. c
and the Indian travel industry is well poised to do so. nd the Indian travel industry is well poised to do so.
a
9. The accommodation market in India has opened The accommodation market in India has opened We feel that the onus on disrupting existing We feel that the onus on disrupting existing
up to beyond branded hotels thanks to digital tools up to beyond branded hotels thanks to digital tools technology ecosystem is on the existing players. The technology ecosystem is on the existing players. The
being leveraged to aggregate unbranded hotels or being leveraged to aggregate unbranded hotels or companies in travel industry must be able to spot the companies in travel industry must be able to spot the
emerging trends and be able to pivot the merging trends and be able to pivot the organization
alternative accommodations. e
to become future-ready.
10. The government’s e-tourist visa tourist visa programmed
continues to gain traction, with a sharp rise in continues to gain traction, with a sharp rise in While positive strides are being made in each of these While positive strides are being made in each of these
applications in October 2016. Digital Solutions applications in October 2016. Digital Solutions aspects, India still considerably lags in comparison to aspects, India still considerably lags in comparison to
enhancements are the need of the hour as it really enhancements are the need of the hour as it really most nations globally. Several major players in the most nations globally. Several major players in the
does help the flow of travel. I Indian travel and hospitality sector cite payments as ndian travel and hospitality sector cite payments as
one of the key pressing of the key pressing concerns. The issues
11. Most OTAs offer packages with custom ffer packages with custom concerning payments include lack of integration concerning payments include lack of integration
destination, itinerary, flight and hotel bookings destination, itinerary, flight and hotel bookings between the payment systems of banks, mobile between the payment systems of banks, mobile
and discounts. Portfolio can be enhanced with and discounts. Portfolio can be enhanced with wallets and merchants, high cost of digital wallets and merchants, high cost of digital
things like fare alerts service for flights, things like fare alerts service for flights, transactions and lack of facilitation of foreign transactions and lack of facilitation of foreign
progressive web app for hotels, Trip Assistant, progressive web app for hotels, Trip Assistant, currency payments. The travecurrency payments. The travel and hospitality sector
hotel check in experience or assist, Pershotel check in experience or assist, Personalized deals with a large amount of data comprising personal deals with a large amount of data comprising personal
hotel search, easy location search for hotels , hotel search, easy location search for hotels , information of travellers, financial transactions and information of travellers, financial transactions and
c
instant refunds on domestic flights & hotels.instant refunds on domestic flights & hotels. customer behaviour. With increasing digitisation in ustomer behaviour. With increasing digitisation in
travel — especially the growth of mobile wallets, especially the growth of mobile wallets,
12. CONCLUSION Unified Payments Interface (UPI), internet banking rface (UPI), internet banking
The Indian travel and tourism sector also contributes The Indian travel and tourism sector also contributes and other such digital initiatives taken by the and other such digital initiatives taken by the
significantly to the country’s GDP and employment. significantly to the country’s GDP and employment. government — the risks of data security are bound to the risks of data security are bound to
The direct contribution of travel and tourism sector The direct contribution of travel and tourism sector — rise
which reflects the net value of output generated by which reflects the net value of output generated by
hotels, airlines, travel agents, other passehotels, airlines, travel agents, other passenger REFERENCES:
transportation transportation services services (excluding (excluding commuter commuter 1. “Digitalisation of India’s travel and hospitality “Digitalisation of India’s travel and hospitality
services), and restaurants and leisure industries services), and restaurants and leisure industries sector”, Sudipto Roy March 7, March 7, 2017,Digital
directly supported by tourists — was expected to rise was expected to rise News , Kolkata
6.9 per cent y-o-y in 2017. This accountaccount for 3.3 per 2. “Indian tourism ministry goes digital”,“Indian tourism ministry goes digital”, Surbhi
cent of the country’s GDP, and is expected to formcent of the country’s GDP, and is expected to form Kapila September eptember 5 2 Travel
S
5, ,
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3.5 per cent of it by 2027. In accordance with its GDP 3.5 per cent of it by 2027. In accordance with its GDP
News , New Delhi
contribution, the sector contributes significantly to job contribution, the sector contributes significantly to job
creation. The sector directly accounts for 5.8 per cent creation. The sector directly accounts for 5.8 per cent 3. “Travel and tourism: Automation will be the “Travel and tourism: Automation will be the
of the total employment in India. Further, the Indian of the total employment in India. Further, the Indian industry’s poster boy”, Priyanka GanwaniPriyanka Ganwani, Feb
travel and tourism sector is expected to have attracted ected to have attracted 06th 2017
capital investment of INR2, 387.7 billion (USD35.2 billion (USD35.2
4. “technology takes over, changing the landscapeover, changing the landscape of
billion) 03, 04 in 2017 — accounting for 5.7 per cent accounting for 5.7 per cent travel & tourism in India”, ravel & tourism in India”, Anurag Tiwari
t
of the total national investment.
5. https://assets.kpmg.com/content/dam/kpmg/.../FIChttps://assets.kpmg.com/content/dam/kpmg/.../FIC
CI-travel-hospitality -gonegone-digital.pdf
The rapid digitization offers a rare opportunity to The rapid digitization offers a rare opportunity to

disrupt rather than go for incremental changes. For disrupt rather than go for incremental changes. For
instance, mobile based cab services like Uber and Ola instance, mobile based cab services like Uber and Ola
have disrupted the cab hire market, met technologymet technology

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