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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101
3. Consumer expectations are changing.Consumer expectations are changing. travel sector. The digital transformation clearly ravel sector. The digital transformation clearly
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Making a task easier is the top motivating factor Making a task easier is the top motivating factor happens when you listen to clients, understand appens when you listen to clients, understand
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for downloading travel apps, Ease offor downloading travel apps, Ease of use and them, and constantly offer them unique tantly offer them unique
navigation is nearly twice as important as any navigation is nearly twice as important as any experiences.
other travel app feature. When people have a other travel app feature. When people have a
negative brand experience on mobile, they are negative brand experience on mobile, they are 5. The travel and tourism industry therefore has also The travel and tourism industry therefore has also
been at the forefront of driving the digital een at the forefront of driving the digital
62% less likely to purchase from that brand in the 62% less likely to purchase from that brand in the b
development. Be it in the form of digital evelopment. Be it in the form of digital
future than if they have a positive experience. future than if they have a positive experience. d
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59% of people are likely to recommend a brand if ple are likely to recommend a brand if marketing techniques, digitization of paper tickets, arketing techniques, digitization of paper tickets,
digitization in payments igitization in payments or hitherto offline post
it delivers a frictionless experience across it delivers a frictionless experience across d
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channels sales services. The longales services. The long-term players in the
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industry will constantly have to be on their toes to ndustry will constantly have to be on their toes to
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4. Cash constraints and the culture. design unique ways to offer varied services to esign unique ways to offer varied services to
There is a big pressure on costs as well as There is a big pressure on costs as well as their target audience.
acquiring new guests. With the pressure on the acquiring new guests. With the pressure on the
business and the margins, travel combusiness and the margins, travel companies will 6. Data science is an area, where a decade or more of Data science is an area, where a decade or more of
have to keep working on cost reduction. And the have to keep working on cost reduction. And the history with customers should lead to better th customers should lead to better
cost reduction can happen only by increasing the cost reduction can happen only by increasing the suggestions and customizationcustomization. Another key
enabler that has given boost to the online travel nabler that has given boost to the online travel
productivity of the employees. A lot productivity of the employees. A lot of work is to e
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be done on process reengineering, automation and be done on process reengineering, automation and industry is the ‘Big Data’, as it enables the travel ndustry is the ‘Big Data’, as it enables the travel
companies to engage better with customers and ompanies to engage better with customers and
tools for performance improvement.tools for performance improvement. c
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deliver service efficiently aeliver service efficiently and intelligently. It
provides us a great opportunity to positively rovides us a great opportunity to positively
11. SUCCESS OF DIGITALISATION IN INDIA SUCCESS OF DIGITALISATION IN INDIA - p
THE FUTURE impact both the business--end and the experience
1. There is nothing constant in this world and this There is nothing constant in this world and this at the customer-end through better end through better decision-
applies to technology as well. Technology applies to technology as well. Technology making, greater product and service innovation , greater product and service innovation
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interface keeps on innovating itself thereby interface keeps on innovating itself thereby and stronger customer relationships that will be nd stronger customer relationships that will be
challenging its users to adapt to every change. challenging its users to adapt to every change. delivered by new approaches to customer elivered by new approaches to customer
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OTAs that are already performing well also have performing well also have management, revenue management and internal anagement, revenue management and internal
operations. Indian online travel booking space is perations. Indian online travel booking space is
to cope-up with this change. Solution they have up with this change. Solution they have o
opted is either merger and acquisitions or opted is either merger and acquisitions or i in the midst of a critical churning.n the midst of a critical churning.
innovating their services.
7. Mobile has become the most secular driver of Mobile has become the most secular driver of
online travel business. It has helped inline travel business. It has helped in geo tagging
2. Recently Ola Cabs partnered with Google maps to Recently Ola Cabs partnered with Google maps to o
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provide Ola Outstation Cabs on Google maps. provide Ola Outstation Cabs on Google maps. and providing relevant content to customers who nd providing relevant content to customers who
Similarly MakeMyTrip now has a 24 by 7 ip now has a 24 by 7 f for the longest time have been used to offline or the longest time have been used to offline
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customer care centre assisting its customers with customer care centre assisting its customers with buying of travel services in destination. This has uying of travel services in destination. This has
also led to significant growth in last minute lso led to significant growth in last minute
ease of operations and stays. Companies are ease of operations and stays. Companies are a
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studying the reviews of people on social media studying the reviews of people on social media bookings on the mobile. The mobile platform is ookings on the mobile. The mobile platform is
and analysing them to offer better customer and analysing them to offer better customer only getting better and bigger. From ey getting better and bigger. From e-commerce,
experiences. Customer involvement has now been experiences. Customer involvement has now been we are heading to m-commerce era at a fast pace commerce era at a fast pace
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extended with the rise in usage of technology.ended with the rise in usage of technology. thanks to mobile which is now an indispensable hanks to mobile which is now an indispensable
companion available on a 24×7 basis. More ompanion available on a 24×7 basis. More
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3. Many tourism and hotel companies are not just Many tourism and hotel companies are not just i importantly, the bandwidth has significantly mportantly, the bandwidth has significantly
putting their web or offline functions in mobile putting their web or offline functions in mobile i improved. The entire ecomproved. The entire eco-system which we are
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format, but they are also creating experiences and format, but they are also creating experiences and noticing today has fundamentally evolved because oticing today has fundamentally evolved because
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new business models designed specinew business models designed specifically for the of mobile. There are three possible disruptors in f mobile. There are three possible disruptors in
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mobile channel. the space: The mobile internet/app revolution is he space: The mobile internet/app revolution is
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one of the biggest growth drivers for the industry ne of the biggest growth drivers for the industry
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4. We could say that mobile technology is We could say that mobile technology is at large. It has connected many more pet large. It has connected many more people in
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developing so quickly that it is hard to get an idea developing so quickly that it is hard to get an idea India and expanded the addressable market for ndia and expanded the addressable market for
of all the potential it holds for the tourism and of all the potential it holds for the tourism and companies like ours.
@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | | Oct 2018 Page: 222