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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

statement that banks can easily cross-sell insurance
and banking products, post digitalisation. 33 percent
remain neutral.

44 percent agree with the statement that banks can
easily cross-sell insurance and banking products, post
digitalisation

1.10.4 Banks find it easier to cultivate younger
retail customers, capturing them when they
are young, to cross-sell products later on
post digitalisation
Some maintain that banks find it easier to cultivate
younger retail customers, capturing them when they
are young, to cross-sell products later on post 20 percent strongly agree with the statement that
digitalisation. Hence the researcher sought to know banks find it easier to cultivate younger retail
from the respondents if they agree with the statement customers, capturing them when they are young, to
that banks find it easier to cultivate younger retail cross-sell products later on post digitalisation.27
customers, capturing them when they are young, to percent agree with the statement that banks find it
cross-sell products later on post digitalisation. The easier to cultivate younger retail customers, capturing
respondents’ agreement / otherwise with the statement them when they are young, to cross-sell products later
is expressed at five levels, namely, Strongly Agree, on post digitalisation.20 percent disagree with the
Agree, Neutral, Disagree and Strongly Disagree. statement that banks find it easier to cultivate younger
These variates are assigned the values 1, 2, 3, 4 and 5 retail customers, capturing them when they are young,
respectively. Their levels of agreement with the to cross-sell products later on post digitalisation.13
statement are reflected in the following Table and percent strongly disagree with the statement that
Figure. banks find it easier to cultivate younger retail
Table-9 customers, capturing them when they are young, to
Banks find it easier to cultivate younger retail cross-sell products later on post digitalisation.20
customers, capturing them when they are young, percent remain neutral.
to cross-sell products later on post digitalisation
Levels of Agreement Frequency Percentage 47 percent agree with the statement that banks find it
(Values) easier to cultivate younger retail customers, capturing
Strongly Agree (1) 6 20 them when they are young, to cross-sell products later
Agree (2) 8 27 on post digitalisation
Neutral (3) 6 20
Disagree (4) 6 20 1.10.5 Banks have been more receptive to
Strongly Disagree (5) 4 13 complaint sand closure of transactions post
Total 30 100 digitalisation
Received opinion also has it that banks have been
Figure-9 more receptive to complaint sand closure of
Banks find it easier to cultivate younger retail transactions post digitalisation. Hence the researcher
customers, capturing them when they are young, sought to know from the respondents if they agree
to cross-sell products later on post digitalisation with the statement that banks have been more
receptive to complaint sand closure of transactions
post digitalisation. The respondents’ agreement /
otherwise with the statement is expressed at five
levels, namely, Strongly Agree, Agree, Neutral,
Disagree and Strongly Disagree. These variates are
assigned the values 1, 2, 3, 4 and 5 respectively. Their
levels of agreement with the statement are reflected in
the following Table and Figure.

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