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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

The respondents’ agreement / otherwise with the 1.10.3 Banks can easily cross-sell insurance and
statement is expressed at five levels, namely, Strongly banking products, post digitalisation
Agree, Agree, Neutral, Disagree and Strongly It is also believed that banks can easily cross-sell
Disagree. These variates are assigned the values 1, 2, insurance and banking products, post digitalisation.
3, 4 and 5 respectively. Their levels of agreement with Hence the researcher sought to know from the
the statement are reflected in the following Table and respondents if they agree with the statement that
Figure. banks can easily cross-sell insurance and banking
Table-7 products, post digitalisation. The respondents’
Banks can cross-sell financial services easily to agreement / otherwise with the statement is expressed
existing retail customers, post digitalisation at five levels, namely, Strongly Agree, Agree,
Levels of Agreement Frequency Percentage Neutral, Disagree and Strongly Disagree. These
(Values) variates are assigned the values 1, 2, 3, 4 and 5
Strongly Agree (1) 6 20 respectively. Their levels of agreement with the
Agree (2) 9 30 statement are reflected in the following Table and
Neutral (3) 11 36 Figure.
Disagree (4) 2 7 Table-8
Strongly Disagree (5) 2 7 Banks can easily cross-sell insurance and banking
Total 30 100 products, post digitalisation
Levels of Agreement Frequency Percentage
Figure-7 (Values)
Banks can cross-sell financial services easily to Strongly Agree (1) 5 17
existing retail customers, post digitalisation Agree (2) 8 27
Neutral (3) 10 33
Disagree (4) 4 13
Strongly Disagree (5) 3 10
Total 30 100

Figure-8
Banks can easily cross-sell insurance and banking
products, post digitalisation

20 percent strongly agree with the statement that
banks can cross-sell financial services easily to
existing retail customers, post digitalisation. 30
percent agree with the statement that banks can cross-
sell financial services easily to existing retail
customers, post digitalisation. Seven percent disagree
with the statement that banks can cross-sell financial
services easily to existing retail customers, post
digitalisation. Seven percent strongly disagree with 17 percent strongly agree with the statement that
the statement that banks can cross-sell financial banks can easily cross-sell insurance and banking
services easily to existing retail customers, post products, post digitalisation. 27 percent agree with
digitalisation. 36 percent remain neutral. the statement that banks can easily cross-sell
insurance and banking products, post digitalisation.
50 percent agree with the statement that banks can 13 percent disagree with the statement that banks can
cross-sell financial services easily to existing retail easily cross-sell insurance and banking products, post
customers, post digitalisation. digitalisation. 10 percent strongly disagree with the

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 39