Page 50 - ICDEBI2018

International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

1.12 Researcher’s recommendations
1. Banks should exploit the “digitalisation
advantage” to augment their customer base; not to
tone up only housekeeping.
2. While exploiting the digitalisation-driven cross-
selling and up selling, banks should neither hard
sell nor mis sell their products and services and
turn bank sters.

3. Banks have been able to be more receptive to
customer grievances in the post digitalisation
phase. But there is scope for the banks to be even
more receptive to customer grievances and
transaction closures.

1.13 References
1) Alys, F. (2014, October 29). News: devex.com.
Retrieved July 19, 2015, from devex.com Web
site: https://www.devex.com/news/india-s-
pioneering-csr-law-could-have-promise-but-
progress-is-slow-84220

2) IANS. (2014, April 3). Companies: The Business
Standard. Retrieved July 18, 2015, from The
Business Standard Web site: http://www.business-
standard.com/article/companies/india-now-only-
country-with-legislated-csr-114040300862_1.html
3) India Forbes. (2015, June 24). Blogs:
Forbesindia.com. Retrieved July 19, 2015, from
Forbesindia.com Web site:
http://forbesindia.com/blog/the-good-
company/the-changing-landscape-of-csr-in-india/

4) The Banking & Finance Post. (2017, July 23).
Home: The Banking & Finance Post. Retrieved
from The Banking & Finance Post Web site:
http://bfsi.eletsonline.com/tech-driven-indian-
banking-industry-aiming-for-zenith/

5) The Hindu Business Line. (2017, June 19). Money
& Banking: The Hindu Business Line. Retrieved
from The Hindu Business Line Web site:
http://www.thehindubusinessline.com/money-and-
banking/banking-blues-gen-y-increasingly-opting-
for-fintech-services-in-india-
china/article9730675.ece

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 42