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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

Table-3
Banks can easily cross-sell insurance and banking
products, post digitalisation
Levels of Agreement Frequency Percentage
(Values)
Strongly Agree (1) 9 30
Agree (2) 14 46
Neutral (3) 3 10
Disagree (4) 2 7
Strongly Disagree (5) 2 7
Total 30 100

Figure-4.3
Banks can easily cross-sell insurance and banking
30 percent strongly agree with the statement that
banks can cross-sell financial services easily to products, post digitalisation
existing retail customers, post digitalisation.37
percent agree with the statement that banks can cross-
sell financial services easily to existing retail
customers, post digitalisation. Three percent disagree
with the statement that banks can cross-sell financial
services easily to existing retail customers, post
digitalisation. Three percent strongly disagree with
the statement that banks can cross-sell financial
services easily to existing retail customers, post
digitalisation.27 percent remain neutral.

67 percent agree with the statement that banks can
cross-sell financial services easily to existing retail
customers, post digitalisation. 30 percent strongly agree with the statement that
banks can easily cross-sell insurance and banking
1.9.3 Banks caneasily cross-sell insurance and products, post digitalisation.46 percent agree with the
banking products, post digitalisation statement that banks can easily cross-sell insurance
Additionally, it is said that banks can easily cross-sell and banking products, post digitalisation. Seven
insurance and banking products, post digitalisation. percent disagree with the statement that banks can
Hence the researcher sought to know from the easily cross-sell insurance and banking products, post
respondents if they agree with the statement that digitalisation. Seven percent strongly disagree with
banks can easily cross-sell insurance and banking the statement that banks can easily cross-sell
products, post digitalisation. The respondents’ insurance and banking products, post digitalisation.10
agreement / otherwise with the statement is expressed percent remain neutral.
at five levels, namely, Strongly Agree, Agree,
Neutral, Disagree and Strongly Disagree. These 76 percent agree with the statement that banks can
variates are assigned the values 1, 2, 3, 4 and 5 easily cross-sell insurance and banking products, post
respectively. Their levels of agreement with the digitalisation.
statement are reflected in the following Table and
Figure. 1.9.4 Banks find it easier to cultivate younger
retail customers, capturing them when they
are young, to cross-sell products later on
post digitalisation
According to another view, banks find it easier to
cultivate younger retail customers, capturing them
when they are young, to cross-sell products later on

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 36