Page 45 - ICDEBI2018

International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

post digitalisation. Hence the researcher sought to statement that banks find it easier to cultivate younger
know from the respondents if they agree with the retail customers, capturing them when they are young,
statement that banks find it easier to cultivate younger to cross-sell products later on post digitalisation.
retail customers, capturing them when they are young, Three percent strongly disagree with the statement
to cross-sell products later on post digitalisation. that banks find it easier to cultivate younger retail
The respondents’ agreement / otherwise with the customers, capturing them when they are young, to
statement is expressed at five levels, namely, Strongly cross-sell products later on post digitalisation.10
Agree, Agree, Neutral, Disagree and Strongly percent remain neutral.
Disagree. These variates are assigned the values 1, 2,
3, 4 and 5 respectively. Their levels of agreement with 84 percent agree with the statement that banks find it
the statement are reflected in the following Table and easier to cultivate younger retail customers, capturing
Figure. them when they are young, to cross-sell products later
on post digitalisation.
Table-4 1.9.5 Banks have been more receptive to
Banks find it easier to cultivate younger retail complaint sand closure of transactions post
customers, capturing them when they are young, digitalisation
to cross-sell products later on post digitalisation According to received opinion, banks have been more
Levels of Agreement Frequency Percentage receptive to complaint sand closure of transactions
(Values) post digitalisation. Hence the researcher sought to
Strongly Agree (1) 11 37 know from the respondents if they agree with the
Agree (2) 14 47 statement that banks have been more receptive to
Neutral (3) 3 10 complaint sand closure of transactions post
Disagree (4) 1 3 digitalisation. The respondents’ agreement / otherwise
Strongly Disagree (5) 1 3 with the statement is expressed at five levels, namely,
Total 30 100 Strongly Agree, Agree, Neutral, Disagree and
Strongly Disagree. These variates are assigned the
Figure-4 values 1, 2, 3, 4 and 5 respectively. Their levels of
Banks find it easier to cultivate younger retail agreement with the statement are reflected in the
customers, capturing them when they are young, following Table and Figure.
to cross-sell products later on post digitalisation
Table-5
Banks have been more receptive to complaint sand
closure of transactions post digitalisation
Levels of Agreement Frequency Percentage
(Values)
Strongly Agree (1) 9 30
Agree (2) 11 37
Neutral (3) 4 13
Disagree (4) 3 10
Strongly Disagree (5) 3 10
Total 30 100

Figure-5
Banks have been more receptive to complaint sand

37 percent strongly agree with the statement that closure of transactions post digitalisation
banks find it easier to cultivate younger retail
customers, capturing them when they are young, to
cross-sell products later on post digitalisation.47
percent agree with the statement that banks find it
easier to cultivate younger retail customers, capturing
them when they are young, to cross-sell products later
on post digitalisation. Three percent disagree with the

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