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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

respondents. Possibly, a certain degree of subjectivity, banks can easily seek out new retail customers, post
even if negligible, has influenced their views. digitalisation. Three percent disagree with the
statement that banks can easily seek out new retail
1.9 Pr SB officers customers, post digitalisation. Three percent strongly
In the following paragraphs, the primary data disagree with the statement that banks can easily seek
collected from the Pr SB officers is analysed. out new retail customers, post digitalisation. Three
percent remain neutral.
1.9.1 Banks can easily seek out new retail
customers, post digitalisation 91 percent agree with the statement that banks can
Bank scan easily seek out new retail customers, post easily seek out new retail customers, post
digitalisation, according to received opinion. Hence digitalisation.
the researcher sought to know from the respondents if
they agree with the statement that banks can easily 1.9.2 Banks can cross-sell financial services easily
seek out new retail customers, post digitalisation. The to existing retail customers, post
respondents’ agreement / otherwise with the statement digitalisation
is expressed at five levels, namely, Strongly Agree, According to some, banks can cross-sell financial
Agree, Neutral, Disagree and Strongly Disagree. services easily to existing retail customers, post
These variates are assigned the values 1, 2, 3, 4 and 5 digitalisation. Hence the researcher sought to know
respectively. Their levels of agreement with the from the respondents if they agree with the statement
statement are reflected in the following Table and that banks can cross-sell financial services easily to
Figure. existing retail customers, post digitalisation. The
Table-1 respondents’ agreement / otherwise with the statement
Banks can easily seek out new retail customers, is expressed at five levels, namely, Strongly Agree,
post digitalisation Agree, Neutral, Disagree and Strongly Disagree.
Levels of Agreement Frequency Percentage These variates are assigned the values 1, 2, 3, 4 and 5
(Values) respectively. Their levels of agreement with the
Strongly Agree (1) 11 37 statement are reflected in the following Table and
Agree (2) 16 54 Figure.
Neutral (3) 1 3 Table-2
Disagree (4) 1 3 Banks can cross-sell financial services easily to
Strongly Disagree (5) 1 3 existing retail customers, post digitalisation
Total 30 100 Levels of Agreement Frequency Percentage
(Values)
Figure-1 Strongly Agree (1) 9 30
Banks can easily seek out new retail customers, Agree (2) 11 37
post digitalisation Neutral (3) 8 27
Disagree (4) 1 3
Strongly Disagree (5) 1 3
Total 30 100

Figure-4.2
Banks can cross-sell financial services easily to
existing retail customers, post digitalisation

37 percent strongly agree with the statement that
banks can easily seek out new retail customers, post
digitalisation. 54 percent agree with the statement that

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