Page 27 - ICDEBI2018

International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470

4.8. Simple Payment Process:
No. of
Particulars Percentage
respondents
Agree 78 77.2
Disagree 13 12.9

Neutral 10 9.9

Interpretation:
This data gives the statistics of whether the online digital markets performs smoothly in terms of transactions or
not. Here, most of the respondents have agreed that the online transactions are hassle free and safe. Whereas,
very few are also disagreed with this fact.

4.9. Reliability through Images:
No. of
Particulars Percentage
respondents
Agree 50 49.5

Disagree 24 23.8

Neutral 27 26.7

Interpretation:
This data shows the reliability on images during online purchases. According to 49.5% respondents, the images
shown are reliable and easy to indicate the actual product.

4.10. Easy Complaint Registering:
No. of
Particulars Percentage
respondents
Agree 72 72

Disagree 12 12

Neutral 16 16

Interpretation:
This data produces information about the customer care services available while purchasing through online
websites. This data shows that 72% of the respondents have agreed to this fact that availability of customer
services, especially for registering complaints and approachable.

These are safe and secure and highly confidential.

4.11. No Overcharging Via Card Payments:
No. of
Particulars Percentage
respondents
Agree 62 59

Disagree 15 14.3
Neutral 28 26.7

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 19