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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

VI. Remarketing or Retargeting: arrangement made on online retailers. Theses retailers
We need to understand that in business marketing the are to pay commission website either for traffic or the
stratagies like remarketing and retargeting are very sales which are generated from its referrals.
essential for targeting the right audience or the
customers. XII. Digital media planning and buying:
This is where the media agency researched for a
VII. Mobile Marketing: proper strategy framework and is therefor called as
The mobile marketing is another source and ways of the digital media planning. This is the process through
advertising your porducts. Therefor a business may which the sales or the conversions are launched with a
choose to advertise their new innovations through new brand or the ability to promote an established
mobile. brand that already exists.

VIII. Interactive marketing: XIII. Web analytics:
It is important to note that any new stategy you come Along with all the above elements to digitalization in
up with for introducing to the potential customes, first marketing sector, web analystics is another essential
you must make sure that your advertising stategy is and is important for any digital marketing. It is known
properly made in order to keep the customers engaged that web analystics plays a very important role in the
in the conversation. marketing and helps you in collecting, measuring,
understanding, planning, analysing, reporting and
IX. Viral marketing: predicting the necessary web activities for yur
Accoding to researchers it is known that viral business.
marketing is good strategy and essential for spreading
unique content through online. This is due to the 4.2 Comparative quantifiable percentage in
proper content shared and it is liked by various digitalization marketing:
readers immensely. Here is the comparison of percentages in
digitalization marketing starting from the years of
X. Email marketing: 2001 to 2017. As researches have been made on how
The email marketing is when you decide and find a the information and communication technology
way to send your message through email to various known as ICT in knowing the impact on digitalization
listed customers who are potential, therefor the marketing across the globe. Here I will be showing
strategy is called as the Email marketing. In order to how much of digital marketing is used by people with
maintain a proper listed customers it is best to use the various social media channels and platforms. In the
effective email marketing software. graph below, will help to understand the usage of
digital marketing at various stages and through what
XI. Affiliate marketing: type of technological platforms varying from different
Affiliate marketing is one of them where it is the years.

Global use of social media sites and devices 2001-2017:
120
Mobile-cellular telephone
100 usage 104 %
80 individual using the internet
56%
60
Fixed individual subscription
48%
40
Active mobile-broadband
20
usage 13%
0 Fixed-broadband subscription
2001 2002 2003 2004 2005 2006 2007 2008 2009 2020 2011 2012 2013 2014 2015 2016 2017 13%

Source: - Global Web Index:

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 15