Page 26 - ICDEBI2018

International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470

Interpretation:
This data shows that how frequent a respondent purchase product through online channels. According to this
statistical data, around 32% of the total respondents buy products through digital medium almost on a weekly
basis.

This proves that more or less the customers are well connected with digital marketing methods.
4.5. Clear Display of Instructions:
No. of
Particulars Percentage
respondents
Agree 78 78

Disagree 17 17

Neutral 5 5

Interpretation: Among the respondents 78% said the instructions were clearly displayed.

4.6. Easy Navigation:
No. of
Particulars Percentage
respondents
Agree 75 74.3

Disagree 12 11.9

Neutral 14 13.9

Interpretation:
According to this statistical data, it has been found that 74.3% of the total respondents are agreed that they find
it easy to navigate via online website to buy products. It proves that digital marketing has simplified the process
of searching of products through a common digital platform

4.7. Easy Product Selection:
No. of
Particulars Percentage
respondents
Agree 74 73.3

Disagree 14 13.9

Neutral 13 12.9

Interpretation:
According to this data, it is established that most of the respondents have agreed that the selection of products
via online websites are relatively easier than that of other sources. This enhances the efficiency of digital
marketing.

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 18