Page 24 - ICDEBI2018

International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470

The different types of social media sites and various less expensive than print advertising and therefore
devices used as a technological platform. The usage more people see it that way. It is considered to be
of various social media platforms for digital simple where hundreds or even thousands of people
marketing to different channels is growing faster each are able to reach respective sponsored posts on
year. This is with the help of the usage of internet, different social media sites. It may take say for
Face book, twitter, Instagram and others. This various example a hundred dollars to run a single print ad in a
channel has been making it easier for the online newspaper. After this a consideration is to be given to
purchasing of good. This has said as a global Web whether the target demographic of the people are even
Index to be paid as a service giving insights on seeing the ad or are they able to see the ads.
consumer usage of social network sites globally and
different countries. But it is known that many ➢ Larger access to online advertisement: Most of
businesses for digital marketing regularly feature very the people are these days are always online and
specific social media stats on although they stopped therefore this makes it easier for the marketing
releasing reports on slide share to encourage purchase advertisements through various channels. People
of their subscription product. are always interested in knowing what types of
products are available and are they affordable. The
International telecommunication union known as audience needs to have a basic understanding and
(ITU) is considered to be global and that by every knowledge of new products that are being
country’s source with the biggest sample size for the launched. Nowadays days, people are able to get
big picture of digital device usage and along with the everything from news, weather, the gossip so on
possible trends by continent. This also includes the along with Bessie’s latest affair, and even with
usage of fixed and mobile broadband access by groceries they purchase, with a simple method of
country per percentage of the people. This is latest few clicks of a mouse or swipes of a finger.
release of comparative percentage on digital
marketing across the globe starting from the end of Negative Impact:
2016 that shows the growth opportunity for Internet As much as we can see impacts on the digitalization
access along with higher-speed Smartphone use marketing, there are also negative impacts whereas
across the world. the benefits are easy to see but another important
consideration we have to keep in mind is when you go
4.3 Impact of Digital Marketing on Businesses: digital with your marketing plan, it is known to be the
negative impact of digital marketing. A question may
Positive Impact arise in the minds of any business such as what could
➢ Wide Variety of Easily Accessible Marketing go wrong and through which type of digital
Outlets: marketing. As many things are being advertised where
The digital marketing provides a way as an opening to more people are viewing marketing content, there’s
many new opportunities in business world. There are always the fear were the receiving audiences may take
various types and ways of marketing that may be the message in a wrong way or perceived in the wrong
though social media, email campaigns, content direction.
marketing, Search Engine Optimization, banner ads,
and many others. It is understood that all of these In the business world there are always negatives with
functions are to make it easier and to take care of any marketing strategy, but the impact of digital
online buying or shopping including making the marketing on businesses is considered to be a positive
process go smoother. one. This is with the possibility of access to a broader
audience, digital marketing illuminates’ businesses in
➢ More affordable Methods of Reaching a Wider ways that were once impossible. This helps by saving
Audience: businesses time, money, and bringing in new
When it comes to online buying many businesses customers like never before.
make a basic understanding that advertising online is

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 16