Page 29 - ICDEBI2018

International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

4.15. Influence on Internet on customer
satisfaction:
No. Of People
Responses Responses
(Percentage)

Yes 64% Yes

No 6% No

Maybe 19% Maybe

Interpretation:
When it comes to digital marketing internet plays a major role in allowing the customers to know about the
products which are being launched newly. Therefor we can see that in the above diagram that audience has
replied that internet influences the buying and purchasing products online.

4.16. Customer Satisfaction:
No. Of People
Responses Responses
(Percentage)
Agree 61 Agree

Disagree 9 Disagree

Neutral 33 Neutral

Interpretation:
When it comes to digital marketing it is important to know that whatever products are bought either online or
directly will make the customers satisfied. Here we can see that the goods should have an impact on
digitalization market for customer satisfaction. The above graph shows that most of the audiences have agreed
and their satisfaction level is high.

5. Problems and Solutions: 5.2. Clicks but No Conversions:
5.1. Making the most of a smaller budget: Clicks but no conversions is another major problem
Here we can understand that one of the biggest digital when it comes to Healthy numbers of clicks attached
marketing concerns for businesses is where one to high conversion rate and therefore it considered to
business is able to stand out from others against be one of the most common digital marketing
bigger competitors without equal digital marketing problems that any businesses would face in the
budget. When it comes to marketing in the business marketing world. In many cases it is seen that it can
world, we do know that larger competitors can feel be extremely frustrating to spend the money for many
like they have an unfair advantage. Therefor he clicks, but there is no improvement on the rate of
solutions given below are some of the best ways to sales Here are some of the best solutions mentioned in
level the playing field. order problems to be solved for this classic and
unfortunately timeless digital marketing problem.
➢ Solutions to this problem: ➢ Solutions to this problem:
• SEGMENT YOUR AUDIENCE • AUDIENCE ISSUES
• INVEST IN LOCAL • INEFFECTIVE LANDING PAGES
• GET SOCIAL-SPECIFIC • MIXED MESSAGING
• USE PAID ADVERTISING ON SOCIAL
MEDIA 5.3. Social Media aren’t always flourishing:
• CONNECT WITH INFLUENCERS When it comes to digital marketing, in many cases it
is seen that the social media has a reputation and is

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 21