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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

famously known for being quick, easy, and free marketing have become an essential part of strategy of
engagement with your audience. In larger sense the many companies. Nowadays, even for the small
practice that is put into can be a difficult for getting business owners there are very efficient and cheap
the right medium. Many businesses don’t approach ways to market her/his services and products. There
social media with the sophistication needed to see are no boundaries in Digital marketing. Companies
success. There for there are various solutions to these and organizations can make use of any electronic
such problems and how it can help in the fluctuations devices such as tablets, smart phones, televisions,
of the social media. laptops, digital billboards, game consoles, and media
➢ Solutions to these problems: such as social media, videos, SEO (search engine
• WATCH YOUR FREQUENCY optimization), content, Google+, e-mail and many
• OFFER SOMETHING more to accelerate promotion of the company itself as
• ACTUALLY, BE SOCIAL well as its products and services. Digital/electronic
• CONNECT WITH HAPPY CUSTOMERS marketing may get more success if it takes into
consideration the customer’s needs as a top priority.
5.4. Tough Ranking Competition: Digital marketing results won’t come without
As we known that the completion in any business is attempting, just like the way “Rome was not built in a
tough and its ranking can be seen either high or low as day,” without trial (and misinterpretation). The
compared to other competitions. Here the search watchwords “test, evolve and learn” is a must to be
engine optimization also known as SEO and its kept at the heart and mind of all digital marketing
competition can be challenging. When setting up your companies and initiatives. Companies and
business deciding on your location and industry, one organizations should put more efforts to create
has to keep in mind that there could be thousands of innovative and novel customer experiences and
competitors waiting to get on the same few spots on unique strategies for media to identify and catch up
Google’s front page. Therefore it is understood and the best path for driving up and establishing digital
seen making it worse and also there are dozens of marketing performance.
finding the moving parts to SEO. This will help in
figuring out how to stand out against the other tough References
competitions. Hence, we need to understand that this 1. Techfunnel. (2018). Latest Technology News and
can be overwhelming. Here some of the solutions are Trends in IT, Finance, HR, and Marketing
given proven ways to compete with others when it 2. G. T. Waghmare, 2012). E-commerce; A Business
comes to page ranking. Review and Future Prospects in Indian Business.
➢ Solutions to this problem:
• Don’ use SEO in the Same Way 3. Chaffey, D. (2002). "Achieving marketing
• Don’t Rank in the Same Place objectives through use of electronic
communications technology."
• Focus on Customer Experience
4. Chaffey, D., & Smith, P. (2008). Emarketing
6. Findings Excellence: planning and optimizing your digital
1. Mobile Cellular usage is more than the individual marketing. Routledge
internet usage and others. 5. Giese, J. L. and J. A. Gote,(2000). Defining
2. Increasing scope for improving market share by Consumer Satisfaction,. Academy of Marketing
digitalization Science Review.
3. Fear of the receiving the message by the
audiences in a different way. 6. Digital marketing strategy advice - Smart Insights
4. There is a higher positive impact of digitalization Digital Marketing.
on the customers. 7. Nibusinessinfo.co.uk. (2018, September 03).
Retrieved from https://www.nibusinessinfo.co.uk
7. Suggestions and Conclusion:
There is a need for optimum utilization of different
means of digitalization. The negative impact of
digitalization is to be converted in to fruitful business
opportunity by convincing the customers and creating
awareness. Digital and electronic channels in

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 22