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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

                                                                The financial crisis of 2008 has shaken the trust of the he financial crisis of 2008 has shaken the trust of the
        Digital transformation in financial servicesDigital transformation in financial services   T
        The  financial  services  in  India  were  computerized The  financial  services  in  India  were  computerized  investors in the financial institutions which minvestors in the financial institutions which made the
        decades  back      but  real  digitalization  process  has decades  back      but  real  digitalization  process  has  process  of  capital  rising  difficult.      This  rated  a process  of  capital  rising  difficult.      This  rated  a
        gained  the  momentum  only  after  the  revolutionary gained  the  momentum  only  after  the  revolutionary  opportunity for small and less regulated non banking opportunity for small and less regulated non banking
        steeps  like  demonetization  and  cashless  economy tion  and  cashless  economy  financial  institutions  to  utilize  the  market  and  grow. financial  institutions  to  utilize  the  market  and  grow.
        taken  by  the  Government  of  India  during  the  year taken  by  the  Government  of  India  during  the  year  These  institutions  offered  the  financial  services  at  a These  institutions  offered  the  financial  services  at  a
        2016. The radical transformation of the industry was 2016. The radical transformation of the industry was  cheaper   rates and convenient techeaper   rates and convenient terms because of their
        delayed  due  to  market  advantages  of  traditional delayed  due  to  market  advantages  of  traditional  technology  based  services.      This  development  has technology  based  services.      This  development  has
        financial  services  providers.  These  included  the financial  services  providers.  These  included  the  resulted in increasing trust of the customers towards resulted in increasing trust of the customers towards
        established  trust  of  customers,  regulatory  barriers  to regulatory  barriers  to  the  non  banking  financial  institutions.    This  in  turn the  non  banking  financial  institutions.    This  in  turn
        entry  in  banking  and  insurance  and  supervisory entry  in  banking  and  insurance  and  supervisory  necessitated  the  economy  to  digitalize  the  following necessitated  the  economy  to  digitalize  the  following
        approaches  that  created  a  bias  to  internalizing  all  or approaches  that  created  a  bias  to  internalizing  all  or  chart shows the Architecture of Digital Economy.ture of Digital Economy.
        most of the value chain.

                                     Figure No: 1 the Architecture of Digital EconomyFigure No: 1 the Architecture of Digital Economy

















































        Opportunities  of  digitalization  in  the  financial Opportunities  of  digitalization  in  the  financial   l least cost. Of course most of services we find in east cost. Of course most of services we find in
        sector:                                                    t the market but still there is scope for addition of he market but still there is scope for addition of
        The  trend  of  digitalization  has  created  many The  trend  of  digitalization  has  created  many   features  with  cost  reduction  in  order  to  increase t  reduction  in  order  to  increase
        opportunities in the financial sector.                     the number of customers.

        1.  Demand for wide range of services  : Demand for wide range of services  :    2.  Merger of Financial Services of Banking and Non Merger of Financial Services of Banking and Non
                                                                   B
            The invocative market is expecting more number The invocative market is expecting more number   Banking Financial  Companies:anking Financial  Companies:
            of  services  from  the  service  providers  with  at  a of  services  from  the  service  providers  with  at  a


        @ IJTSRD  |  Available Online @ www.ijtsrd.comwww.ijtsrd.com |  Conference Issue: ICDEBI-2018 | | Oct 2018   Page: 11
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