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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

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        II.     Review of Application in Journalismn Journalism   Y     c      u       Google oogle   material aterial   d
                                                                                                              design esign
        i.   Studying Expected Reader CategoryStudying Expected Reader Category   (https://material.io) to study layout structure what user https://material.io) to study layout structure what user
                                                                (
        Before  starting  any  newspaper  or  magazine  or Before  starting  any  newspaper  or  magazine  or  preferences to read.
        maximizing reader base in certain area, research study reader base in certain area, research study
                                                                iii.  Analysing  Depth  of  No.  of  Reads  /  Article  oAnalysing  Depth  of  No.  of  Reads  /  Article  or
        is  essential  step.  We  have  to  work  on  user  reading is  essential  step.  We  have  to  work  on  user  reading
                                                                   Page
        interest  according  to  age,  interest,  gender,  season, interest  according  to  age,  interest,  gender,  season,
                                                                In  newspaper,  it  is  best  exercise  to  calculate  user n  newspaper,  it  is  best  exercise  to  calculate  user
                                                                I
        area,  recommendations,  trends  and  other  social area,  recommendations,  trends  and  other  social   satisfaction  regarding  certain  article  or  post.  Your atisfaction  regarding  certain  article  or  post.  Your
                                                                s
        factors.                                                article  should  inspire  user  to  give  his  opinion, rticle  should  inspire  user  to  give  his  opinion,
                                                                a

                                                                f feedback, comment, suggestion and eedback, comment, suggestion and recommendation
        Data  analytics  tools  like  Alexa,  Google  Trends, Data  analytics  tools  like  Alexa,  Google  Trends,
                                                                i if any. We can get such response in the form of Web f any. We can get such response in the form of Web
        Google  Analytics,  Twitter  Trends,  nearby  social Google  Analytics,  Twitter  Trends,  nearby  social
                                                                A
                                                                API, QR codes, miss call alerts, reply numbers, sms, PI, QR codes, miss call alerts, reply numbers, sms,
        networking  trends,  online  surveys  will  help  you  to networking  trends,  online  surveys  will  help  you  to   p
                                                                polling,  surveys,  direct  contact  number  posting olling,  surveys,  direct  contact  number  posting
        work  detail  on  content  what  people  are  searching. work  detail  on  content  what  people  are  searching.   techniques. Such responded data should be collected echniques. Such responded data should be collected
                                                                t
        You  can  get  clear  idea  about  what  user  want,  what You  can  get  clear  idea  about  what  user  want,  what
                                                                and dumped in Tableau software to gend dumped in Tableau software to get depth of no. of
                                                                a
        they will like, how much reach will be achieved for they will like, how much reach will be achieved for
                                                                readers / article or page.
        certain article.
                                                                iv.  Monitoring  Each  User  Interest  Activity  under Monitoring  Each  User  Interest  Activity  under
                                                                   U
        For  example:  If  research  study  shows  reader  age  in For  example:  If  research  study  shows  reader  age  in   User Privacy Policy Complianceser Privacy Policy Compliance
        between  40-70  years  in  certain  city,  60%  to  that  of 70  years  in  certain  city,  60%  to  that  of  There are several interesting sections we can provide There are several interesting sections we can provide
        overall population of city then editor should focus on overall population of city then editor should focus on  in newspaper or offline media. Like we can print jobs, in newspaper or offline media. Like we can print jobs,
        events,  activities,  books,  old  fashioned  articles, events,  activities,  books,  old  fashioned  articles,  jokes,  poems,  drawings,  color  filling  jobs  for  child, s,  color  filling  jobs  for  child,
                                                                j
        retirement plan, health related articles so on.ticles so on.   joining dots, puzzles so on. This type of interest help oining dots, puzzles so on. This type of interest help
                                                                u
                                                                user to interact with your concepts.ser to interact with your concepts.
        ii.   Studying  Design  Patterns,  User  Experience, Studying  Design  Patterns,  User  Experience,
                                                                You can post company name as ad in puzzle question. ou can post company name as ad in puzzle question.
            Colors, Page Arrangements, Fonts.Colors, Page Arrangements, Fonts.   Y
        In today’s competitive digital world or offline media, In today’s competitive digital world or offline media,  This will induce brand management awareness about This will induce brand management awareness about
        user  experience  for  each  product  is  said  to  be  most user  experience  for  each  product  is  said  to  be  most  a product very easily.
        important  and  essential  aspect  for  growth.  The important  and  essential  aspect  for  growth.  The
        following factors should be considered to achieve best wing factors should be considered to achieve best  This  activity  should  be  monitored  /  observed  as  per This  activity  should  be  monitored  /  observed  as  per
                                                                proper consent from user or giving him privacy policy roper consent from user or giving him privacy policy
        goals of readers.                                       p
                                                                statement in a printing or other way. You can inspire tatement in a printing or other way. You can inspire
                                                                s
        A.  Studying  design  pattern  layout  of  offline  media Studying  design  pattern  layout  of  offline  media  them  giving  attractive  badges,  points,  and  other them  giving  attractive  badges,  points,  and  other
            like newspaper / magazine.                          techniques.
        B.  User  flexible  font  sizes  should  be  used  as  per User  flexible  font  sizes  should  be  used  as  per
                                                                v.   Using QR code / Patterns for Recode / Patterns for Reference Videos,
            importance.  Proper  bold,  italics,  alignment importance.  Proper  bold,  italics,  alignment
                                                                   Feedback System
            properties  are  secondary  factors.  Unicode  based secondary  factors.  Unicode  based   News funnels should be designed such a way that user ews funnels should be designed such a way that user
                                                                N
            support  and  printing  errors  should  be  taken  in support  and  printing  errors  should  be  taken  in   s
                                                                should  react  with  news  /  article.  We  can  give  QRhould  react  with  news  /  article.  We  can  give  QR
            mind.                                               C
                                                                Code below article using which user can navigate to ode below article using which user can navigate to
        C.  Most of offline media printing works on a concept Most of offline media printing works on a concept
                                                                online feedback form / survey form. If certain article nline feedback form / survey form. If certain article
                                                                o
            of CYMK color codes. We recommend to use two of CYMK color codes. We recommend to use two   says about past details about a person they can simply details about a person they can simply
            colors combination techniques. The colors should colors combination techniques. The colors should   p
                                                                provide  video  link  embed  in  content  area  of  news  / rovide  video  link  embed  in  content  area  of  news  /
            be  decent,  vibrant,  catchy.  The  important  news .  The  important  news   article. The article looks like a running scenario.rticle. The article looks like a running scenario.
                                                                a
            should be highlighted in an effective way.should be highlighted in an effective way.
        D.  Font  size  should  be  based  on  user  age Font  size  should  be  based  on  user  age   vi.  Emergency  News,  Alerts,  Notifications,  Event Emergency  News,  Alerts,  Notifications,  Event
            specifications.  The  news  which  is  released  for specifications.  The  news  which  is  released  for   System
                                                                Suppose that there is an event going to exhibit in city uppose that there is an event going to exhibit in city
            general  public  purpose  should  have  at  least  +2 general  public  purpose  should  have  at  least  +2   S
                                                                P
            font size as compared to regular font size.font size as compared to regular font size.   Pune. User will read this event details. You can give une. User will read this event details. You can give
                                                                a
        E.  Page  arrangements  are  also  considerable  fact  in s  are  also  considerable  fact  in   access  code  to  access  it  in  his/her  smart  phone  like ccess  code  to  access  it  in  his/her  smart  phone  like
                                                                event date, time, venue, place and other details. Tools vent date, time, venue, place and other details. Tools
            offline  media  segment.  The  pages  should  be offline  media  segment.  The  pages  should  be   e
            ordered depending on severity of news heads, day ordered depending on severity of news heads, day   l like  Google  calendar,  Apple  notes,  and  Reminder ike  Google  calendar,  Apple  notes,  and  Reminder
                                                                s
            and other holiday factor.                           systems will help to intimate you day before ystems will help to intimate you day before an actual
                                                                event to be start.
        @ IJTSRD  |  Available Online @ www.ijtsrd.comwww.ijtsrd.com |  Conference Issue: ICDEBI-2018 | | Oct 2018   Page: 239
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