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International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND TS IMPACT ON BUSINESS AND INDUSTRYINDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

Digital Economy Digital Economy and Development of E-CommerceCommerce

Dr. Vishakha Apte
Professor, Department of MBA,
Chhatrapati Shahu Institute of Business Education and ResearchChhatrapati Shahu Institute of Business Education and Research, Kolhapur, MaharashtraMaharashtra, India

ABSTRACT
Everywhere in the world the production and Everywhere in the world the production and experience and extent of digital platforms used by thexperience and extent of digital platforms used by the
businesses processes are becoming more and more businesses processes are becoming more and more biggest ecommerce company like Amazon. biggest ecommerce company like Amazon.
computer and Information Technology based. computer and Information Technology based.
According to the ‘techopedia’ definition of Digital According to the ‘techopedia’ definition of Digital Methodology:
Economy is a common term used for all those Economy is a common term used for all those The information will be collected from secondary The information will be collected from secondary
economic processes, transactions, interactions and ctions, interactions and sources like, published articles in journals, company sources like, published articles in journals, company
activities that are based on digital technology. It is not activities that are based on digital technology. It is not web sites through internet and by using library web sites through internet and by using library
only based on the use of internet but any of the many only based on the use of internet but any of the many resources. Necessary data will be gathered from resources. Necessary data will be gathered from
digital tools used in today’s world. s
secondary sources. This being a qualitative research econdary sources. This being a qualitative research
paper less data will be used.
As a part of the digitalization of business processes As a part of the digitalization of business processes
the method of marketing and selling have seen a nd selling have seen a KEYWORDS: Ecommerce, digital platforms, digital Ecommerce, digital platforms, digital
revolutionary change that is in the form of revolutionary change that is in the form of economy, digital transactions.economy, digital transactions.
Ecommerce. Again quoting ‘Technopedia’Ecommerce. Again quoting ‘Technopedia’
INTRODUCTION
Electronic commerce is the marketing, buying and Electronic commerce is the marketing, buying and The term digital economy became part of everybody’s The term digital economy became part of everybody’s
selling of merchandise or services over the internet. It selling of merchandise or services over the internet. It life in India after Prime MinisterMinister shri. Narendera
st
encompasses the entire scope of online prodencompasses the entire scope of online product and Modi launched the program of Digital India on 1Modi launched the program of Digital India on 1
service sales from start to finish. The digital tools service sales from start to finish. The digital tools July 2015. Digital India is an initiative of the July 2015. Digital India is an initiative of the
used in ecommerce include computer platforms, used in ecommerce include computer platforms, Government of India to ensure that government Government of India to ensure that government
applications, solutions servers and various software applications, solutions servers and various software services are made available to citizens electronically services are made available to citizens electronically
formats manufactured by e-commerce service commerce service by improving online infrastructby improving online infrastructure and by increasing
providers and for increasing and facilitating onlineproviders and for increasing and facilitating online internet connectivity. Each and every Indian came in internet connectivity. Each and every Indian came in
sale and purchase. t the gamut of digitalization over last decade. Some of he gamut of digitalization over last decade. Some of
t the changes were already taking place and activities in he changes were already taking place and activities in
Ecommerce is as much a need of the buyers as the Ecommerce is as much a need of the buyers as the the economy were becoming digital activities even the economy were becoming digital activities even
sellers. There are digital modes of financial sellers. There are digital modes of financial before digital India project was launched but now it project was launched but now it
transactions associated with ecommerce as online transactions associated with ecommerce as online has become essential to go one step ahead and take it has become essential to go one step ahead and take it
payments and refunds are to be managed.payments and refunds are to be managed. t to the common people. Let us understand what digital o the common people. Let us understand what digital
e
economy means and what are its implications? Merely conomy means and what are its implications? Merely
h
Objectives: having access to digital products as users or aving access to digital products as users or
The main objective is to study the development of The main objective is to study the development of consumers will not suffices but more appropriate will suffices but more appropriate will
Ecommerce during the last decade as a result of the Ecommerce during the last decade as a result of the be to understand the changing economic references of be to understand the changing economic references of
digitalization of commercial processes. Other digitalization of commercial processes. Other the age old economic activities such as buying and/or the age old economic activities such as buying and/or
objective is, to study some real examples like, the objective is, to study some real examples like, the selling in the digitalized era, digitally enabled selling in the digitalized era, digitally enabled
p
processes and the future path. The paper attempts to rocesses and the future path. The paper attempts to
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