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International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND TS IMPACT ON BUSINESS AND INDUSTRYINDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

Using Data Analytics Using Data Analytics in Journalism Media SystemsJournalism Media Systems

Mr. Dinesh D. Kudache
Director,Director, Techno well Web Solutions, India

ABSTRACT
From 2010-2018, the computational technology 2018, the computational technology
changes are made enormously. Technological gadgets changes are made enormously. Technological gadgets
like desktops, laptops are succeeded by mini laptops, like desktops, laptops are succeeded by mini laptops,
tablets, smart phone, and watches.

The traditional journalism media systems said to be in The traditional journalism media systems said to be in
dissolved states right now. In next upcoming decade tes right now. In next upcoming decade
the media communication of journalism will affect the media communication of journalism will affect
maximum number of changes. The top newspapers maximum number of changes. The top newspapers
like New York Times, Huffington Post, Times
magazine are also affected and willing to proceed for magazine are also affected and willing to proceed for
changes. The most of historic newspaper Medias are storic newspaper Medias are
concentrating on digital platform from being concentrating on digital platform from being
destroyed in competitive world. The online destroyed in competitive world. The online
subscriptions are given in suitable prices to end users / subscriptions are given in suitable prices to end users /
readers having special discounts, offers etc.readers having special discounts, offers etc.

Using data analytics in offline media can lead to ia can lead to
increase number of conversion to upcoming trend in increase number of conversion to upcoming trend in
gradual way.

I. INTRODUCTION
The journalism sector is changing from print media to The journalism sector is changing from print media to
digital. The top news agencies like Huffington post, digital. The top news agencies like Huffington post,
Fig.: A graph showing number of conversion of media ig.: A graph showing number of conversion of media
F
New York Times, Time magazine are already New York Times, Time magazine are already m
manpower compare to 2012 Vs 2022anpower compare to 2012 Vs 2022
suffering from readership loses. To stop readership readership loses. To stop readership
and maintain the scope of journalism media in future, and maintain the scope of journalism media in future,
T
The special fact finding result of above chart is the he special fact finding result of above chart is the
media should have to go digital platform. Using media should have to go digital platform. Using
rapid growth in technology. The social platforms like in technology. The social platforms like
digital platform newspaper agencies or media division digital platform newspaper agencies or media division
Face book, Twitter, YouTube is available for each book, Twitter, YouTube is available for each
can analyze user interests, behavior, selection, can analyze user interests, behavior, selection, u
user using which anyone can exhibit his/her skills to ser using which anyone can exhibit his/her skills to
choices, demands, problems, suggestions, feedback nds, problems, suggestions, feedback p
public absolutely free of cost. It is growing online ublic absolutely free of cost. It is growing online
using special data analytics soft ware’s / tracking ware’s / tracking
d
digital media. Also the main disadvantage of these igital media. Also the main disadvantage of these
codes.
platforms is authenticity of data / news being spread ms is authenticity of data / news being spread

as viral. So offline media is said to be faithful in most s viral. So offline media is said to be faithful in most
a
of cases.

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