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I International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN:International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN:nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

of Amazon.com, was launched with little fanfare as a of Amazon.com, was launched with little fanfare as a strategies in the global business where digistrategies in the global business where digitalization is
side business for Amazon.com. Today, it’s a highly side business for Amazon.com. Today, it’s a highly the key to expansion.
successful company in its own right,ts own right, riding a
remarkable $10 billion run rate. The close competitors The close competitors Conclusion:
of AWS are Microsoft, IBM and Google. AWS is the of AWS are Microsoft, IBM and Google. AWS is the Process of digitalization of the economy may be at Process of digitalization of the economy may be at
most successful cloud infrastructure company. oud infrastructure company. It’s different level in different countries. Within an different level in different countries. Within an
ahead of the other three. In the year 2000 Amazon ahead of the other three. In the year 2000 Amazon economy also all sectors may have a different pace of economy also all sectors may have a different pace of
started its own web services through its own internal through its own internal digitalization. Consumer retailing has become most digitalization. Consumer retailing has become most
developers. AWS was developed by Amazon for developers. AWS was developed by Amazon for popular due to digital transactions. But the biggepopular due to digital transactions. But the biggest
fulfilling its own internal requirements of an operating fulfilling its own internal requirements of an operating Ecommerce Company relies only on its own digital Ecommerce Company relies only on its own digital
system. The company does not use digital platforms y does not use digital platforms platform providers rather than using outside ones. platform providers rather than using outside ones.
developed by outside agencies. While their competitors developed by outside agencies. While their competitors Experts in this field have stated that the growth of Experts in this field have stated that the growth of
in the field of ecommerce use the services of Google, in the field of ecommerce use the services of Google, B2B transactions in digital form is higher than B2C B2B transactions in digital form is higher than B2C
Microsoft and IBM. Developing the internal operating Microsoft and IBM. Developing the internal operating transaction. Digitalization is expected to spreatransaction. Digitalization is expected to spread to
system for the internet was the major step in the system for the internet was the major step in the many more sectors and activities in the coming future. many more sectors and activities in the coming future.
success of Amazon in the ecommerce business. Parallel Amazon in the ecommerce business. Parallel The growth prospects are unlimited though challenges The growth prospects are unlimited though challenges
to ecommerce it is a service company too. to ecommerce it is a service company too. exist.
.
The Latest Trends in Ecommerce: REFERENCES:
A major trend in ecommerce this year is international A major trend in ecommerce this year is international 1. Ece Idil KASAP (2016) Conference paper 2016) Conference paper Digital
Economy: Opportunities and Challenges for conomy: Opportunities and Challenges for
retailers investing across Asia-Pacific to gain access Pacific to gain access E
S
to markets. With special reference to India, reference to India, SME Development30t h CACCI ConferME Development30t h CACCI Conference
‘Walmart’s May 2018 purchase of Flipkart. Flipkart is ‘Walmart’s May 2018 purchase of Flipkart. Flipkart is November 24, 2016 Director of Online Solutions, Director of Online Solutions,
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India’s major home grown digital retailer. India, with digital retailer. India, with W
its population of 1.3 billion people, represents the its population of 1.3 billion people, represents the
2. Sven Callebaut (2017) Session presentation 2017) Session presentation
biggest opportunity in Asia-Pacific for retailers. This Pacific for retailers. This
Ecommerce Global trends and Developments commerce Global trends and Developments
E
year, ecommerce will account for just 2.9% of overall ll account for just 2.9% of overall UNCTAD
retail sales, which translates to $32.70 billion. Fertile retail sales, which translates to $32.70 billion. Fertile
ground for growth fuelled the bidding war between the bidding war between 3. Dr. Lames Manyika ( 2015 ) Dr. Lames Manyika ( 2015 ) Digital Economy:
T
Amazon and Walmart for Flipkart. Trends Opportunities and rends Opportunities and challenges: McKinsey
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Prior to the Flipkart bidding war, Amazon had already Prior to the Flipkart bidding war, Amazon had already 4. Alireza Alireza A Marzangou, arzangou, Morteza orteza
M
M
Alipour lipour
invested in or acquired at least six ecommerce invested in or acquired at least six ecommerce G
Ghorbani, Sogand Ranbar Vandi, Sina horbani, Sogand Ranbar Vandi, Sina
platforms in India. Those investments led to Amazon platforms in India. Those investments led to Amazon
Khodami, Saeed Saadati, Meghdad Aminian hodami, Saeed Saadati, Meghdad Aminian
K
capturing 30% of India’s ecommerce market, per a capturing 30% of India’s ecommerce market, per a
I
International J. Soc. Sci. & Educationnternational J. Soc. Sci. & Education
May 2018 Citi Research report. Acquiring Flipkart, May 2018 Citi Research report. Acquiring Flipkart,
which holds 30% of the market according to Citi ch holds 30% of the market according to Citi 5. June-2014 Vol.4 (Special Issue), ISSN: 22232014 Vol.4 (Special Issue), ISSN: 2223-
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Amazon. 6. KPMG-
https://home.kpmg.com/xx/en/home/insights/2018ttps://home.kpmg.com/xx/en/home/insights/2018
h
Walmart’s strong desire to enter India, however, led it Walmart’s strong desire to enter India, however, led it /02/rise-of-digital-platformsplatforms-fs.html
to outbid Amazon, paying roughly $16 billion to to outbid Amazon, paying roughly $16 billion to
secure Flipkart. (Source: eMarketer). Simulsecure Flipkart. (Source: eMarketer). Simultaneously 7. https://techcrunch.com/2016/07/02/andyhttps://techcrunch.com/2016/07/02/andy-jassys-
there is digital transformation taking place in the there is digital transformation taking place in the brief-history-of-the-genesisgenesis-of-aws/
financial services sector. On the other hand financial services sector. On the other hand in 2017
KPMG International and Microsoft today announced KPMG International and Microsoft today announced
two important strategic initiatives that will expand the that will expand the
scope of their global alliance: providing scope of their global alliance: providing clients with a
portfolio of digital solutions and enabling KPMG’s portfolio of digital solutions and enabling KPMG’s
smart audit platform, KPMG Clara – both built on
KPMG business experience and the Microsoft KPMG business experience and the Microsoft
intelligent cloud. There are several examples of such intelligent cloud. There are several examples of such

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