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I International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

media marketing, selecting proper platform is most media marketing, selecting proper platform is most can best reach your audience using your style of can best reach your audience using your style of
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important. Along with time, efforts and fun is also important. Along with time, efforts and fun is also advertising.
important. E. g if you are interested in cooking, fitness g if you are interested in cooking, fitness
and fashion then Instagram and what’s up plays m and what’s up plays 6. Web Analytics
important role. To use social media as digital important role. To use social media as digital Web analytics is the measurement and analysis of data Web analytics is the measurement and analysis of data
marketing there is need to decide theme and study of marketing there is need to decide theme and study of to inform an understanding of customer’s behavior to inform an understanding of customer’s behavior
competitors work style. From this decide content competitors work style. From this decide content across web pages. It measure browsing activities of across web pages. It measure browsing activities of
police. It is not short term job. Its ongoing process, police. It is not short term job. Its ongoing process, customers. E. ghow many customers visit particular ghow many customers visit particular
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s
which needs research, continues efforts.s efforts. site, how long they stay, how many pages they viite, how long they stay, how many pages they visit,
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which pages they visit repetitively. Businesses use it hich pages they visit repetitively. Businesses use it
3. E-mail Marketing t to measure and site performance and purchase o measure and site performance and purchase
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Email marketing is said to be one of the strongest Email marketing is said to be one of the strongest conversion rate.
digital marketing media. Steps involved in this type of Steps involved in this type of
marketing are create email list. Manage email follow marketing are create email list. Manage email follow Future of digital marketing
up. Compile analytics and use them. Justin Bryant in up. Compile analytics and use them. Justin Bryant in According to a survey by Internet and Mobile According to a survey by Internet and Mobile
his video Email Marketing Tips and Tricks for mail Marketing Tips and Tricks for Association of India (IAMAI), India will have around Association of India (IAMAI), India will have around
Beginners 2016 discusses some tips for digital Beginners 2016 discusses some tips for digital 500 million internet users by June 2018. This will million internet users by June 2018. This will
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marketing using email, these are as follows.marketing using email, these are as follows. create a fascinating business opportunity to sell reate a fascinating business opportunity to sell
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services and products to a growing population of techervices and products to a growing population of tech-
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Use the right email service. Make it easy to subscribe. Use the right email service. Make it easy to subscribe. savvy internet users. [12] Because of this ,digital ecause of this ,digital
Define your audience. Always have a welcome Email. have a welcome Email. marketing can be used to target a large number of marketing can be used to target a large number of
Encourage subscriber to fallow you on social media. r to fallow you on social media. customers. It is very cost effective. It provides instant omers. It is very cost effective. It provides instant
Make sure that people will able to easily unsubscribe. will able to easily unsubscribe. data analytics of your marketing. There is scope of data analytics of your marketing. There is scope of
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change as per result of data analytics. With these hange as per result of data analytics. With these
Use short punchy subject lines. Segment your list.Use short punchy subject lines. Segment your list. c
advantages there is very bright future for digital dvantages there is very bright future for digital
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4. Search Engine optimization(SEO)Search Engine optimization(SEO) marketing in India.
A search engine is a software system that is designed A search engine is a software system that is designed
to search for information on the World Wide Web. to search for information on the World Wide Web. Conclusion:
Google, Bing, Yahoo and AOL are major search Google, Bing, Yahoo and AOL are major search As population of internet users go on increasing, the of internet users go on increasing, the
engines used by number of customers. A customer engines used by number of customers. A customer users who use social media, YouTube, email, online users who use social media, YouTube, email, online
enters phrases into a search engine to search and enters phrases into a search engine to search and shopping etc. are huge. Because of thisBecause of this digital
receives a list of Web content which includes list of Web content which includes marketing is growing industry in India. The facilities marketing is growing industry in India. The facilities
websites, images, videos or other online data. Search websites, images, videos or other online data. Search like data analytics provide instant result of advertising like data analytics provide instant result of advertising
Engine Optimization is marketing your site on the Engine Optimization is marketing your site on the on digital media. It will help to improve the digital media. It will help to improve the
Internet’s most popular Search Engines. The primary Internet’s most popular Search Engines. The primary performance of marketing.
goal of SEO is to improve traffic to your website from goal of SEO is to improve traffic to your website from
searches on the internet for phrases that are related to on the internet for phrases that are related to References
your target. A good site has content that is carefully your target. A good site has content that is carefully 1. https://www.youtube.com/watch?v=zdi5hEDNmzhttps://www.youtube.com/watch?v=zdi5hEDNmz
created, with relevant content, well-structured and structured and Y
Y&list=PLd9tDukllEepYrfX &list=PLd9tDukllEepYrfX
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easily read and indexed by search engines. easily read and indexed by search engines. z
zy6NLbLRmHdPsukE&index=1y6NLbLRmHdPsukE&index=1

2. https://www.youtube.com/watch?v=2QX8eSSWUhttps://www.youtube.com/watch?v=2QX8eSSWU
5. Search Engine marketing (SEM)
Search engine marketing (SEM) services help ing (SEM) services help es
businesses acquire targeted website traffic, build businesses acquire targeted website traffic, build 3. https://contentmarketinginstitute.com/whathttps://contentmarketinginstitute.com/what-is-
relationships and drive conversions. relationships and drive conversions. [9] It is the content-marketing/
practice of marketing through paid advertisements practice of marketing through paid advertisements
4. https://www.forbes.com/sites/joshsteimle/2014/09https://www.forbes.com/sites/joshsteimle/2014/09
that appear on relevant search engine results pages that appear on relevant search engine results pages /19/what-is-content- marketing/#6c06582c10b9marketing/#6c06582c10b9
and websites. These advertise can have different e can have different
formats and are paid for through a bidding process. formats and are paid for through a bidding process. 5. https://www.youtube.com/watch?v=oHgLwnWP4https://www.youtube.com/watch?v=oHgLwnWP4
You can even choose which search engines to use and You can even choose which search engines to use and 2c
where/when you want your ads displayed so that you where/when you want your ads displayed so that you
6. https://www.youtube.com/watch?v=oHgLwnWP4https://www.youtube.com/watch?v=oHgLwnWP4
2c

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