Page 239 - ICDEBI2018

International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND TS IMPACT ON BUSINESS AND INDUSTRYINDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

A Critical Study oon Digital Marketing with Reference erence to

Different Components Different Components of Digital MarketingMarketing

1 2
Mrs. V.Mrs. V. S. Jadhav , Dr. R. M. Yallatti
1 2
Assistant ssistant Professor, Associate Professor
VPIMSR, SangliVPIMSR, Sangli, Maharashtra, India
Affiliated to Shivaji University, KolhapurAffiliated to Shivaji University, Kolhapur, Maharashtra, India

ABSTRACT
Digital Marketing is a part of marketing which uses Digital Marketing is a part of marketing which uses Components of Digital Marketing Digital Marketing
digital channels. Some examples of Digital channels Digital channels Following are the components of digital marketingFollowing are the components of digital marketing
includes advertise on website, YouTube, Faceincludes advertise on website, YouTube, Face book 1. Content marketing
and sponsorship on YouTube. Content marketing, and sponsorship on YouTube. Content marketing, 2. Social Media marketingocial Media marketing
S
Social Media marketing, E-mail Marketing, Search mail Marketing, Search 3. E-mail Marketing
Engine optimization (SEO), Search Engine marketing Engine optimization (SEO), Search Engine marketing 4. Search Engine optimization(SEO)optimization(SEO)
(SEM) and Web Analytics are components of (SEM) and Web Analytics are components of digital 5. S
Search Engine marketing(SEM)earch Engine marketing(SEM)
marketing. According to a survey by Internet and marketing. According to a survey by Internet and 6. Web Analytics
Mobile Association of India (IAMAI), India will have Mobile Association of India (IAMAI), India will have
around 500 million internet users by June 2018.So around 500 million internet users by June 2018.So 1. Content Marketing:
result of this digital marketing shows growth in result of this digital marketing shows growth in The key to growing a business online is The key to growing a business online is Content
Digital Marketing in India. marketing. It is concerned with traffic of users, lead arketing. It is concerned with traffic of users, lead
m
a
and sale. It rotes around creation, publications and nd sale. It rotes around creation, publications and
KEYWORD: Digital Marketing, E--mail, Search promotions of products [2]. The Content Marketing The Content Marketing
Engine optimization, Search Engine marketingSearch Engine marketing Institute, an online resource for information defines nstitute, an online resource for information defines
I
c
content marketing as “Content marketing is a strategic ontent marketing as “Content marketing is a strategic
INTRODUCTION marketing approach focused on creating and arketing approach focused on creating and
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Digital Marketing is a part of marketing which uses Digital Marketing is a part of marketing which uses distributing valuable, relevant, and consistent content distributing valuable, relevant, and consistent content
digital channels. Some examples of Digital channels digital channels. Some examples of Digital channels to attract and retain a clearly defined audience tain a clearly defined audience — and,
[3].
includes advertise on website, YouTube,YouTube, Face book ultimately, to drive profitable customer action”ultimately, to drive profitable customer action”
and sponsorship on YouTube. Whenever you use YouTube. Whenever you use
digital channel for marketing then it is known as digital channel for marketing then it is known as Content marketing first create awareness between Content marketing first create awareness between
digital marketing. Now days, rates of internet service Now days, rates of internet service customers. Then customer will automatically do customers. Then customer will automatically do
providers go on decreasing their service rates rapidly, providers go on decreasing their service rates rapidly, research. The research is to purchase high quality research. The research is to purchase high quality
the number of users go on increasing. So definitely the number of users go on increasing. So definitely product at low price. Customersrice. Customers start comparing same
the population for digital marketing is more than or digital marketing is more than product on different content marketing site or social product on different content marketing site or social
conventional marketing. Advantage of digital conventional marketing. Advantage of digital media by different vendors. Choose the best vendor.media by different vendors. Choose the best vendor.
marketing over conventional marketing is that you are marketing over conventional marketing is that you are [4]
easily able to trace number of customers watching easily able to trace number of customers watching
your advertisement. You are also able to positive and to positive and 2. Social media marketing:
negative result of digital marking through analysis of f digital marking through analysis of Now a day’s social media is part and parcel of Now a day’s social media is part and parcel of
[1]
data. So there is lot of scope for experiment. data. So there is lot of scope for experiment. everyone’s life. Now social media is veryone’s life. Now social media is also play role of
e
effective business platform. While selecting social

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