Page 219 - ICDEBI2018
P. 219

I International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

        The  purpose  of  using  Paytm  app.  is  classified  into app.  is  classified  into  The average monthly spending is signified by logging The average monthly spending is signified by logging
        recharge,  ticket  booking,  bill  payment,  shopping recharge,  ticket  booking,  bill  payment,  shopping  into Paytm malls. It depends upon the buying malls. It depends upon the buying
        online  as  given  below;  Majority  of  the  respondents Majority  of  the  respondents  behavior in terms of the amount spent as given below;behavior in terms of the amount spent as given below;
        use Paytm for recharge  of mobile i.e. 37% followed for recharge  of mobile i.e. 37% followed  Majority  of  the  respondents  have  spent  between  Rs. Majority  of  the  respondents  have  spent  between  Rs.
        by  ticket  booking  20%,  online  bills  payment  28%, by  ticket  booking  20%,  online  bills  payment  28%,  101 to 1000 only which indicates 51% of t101 to 1000 only which indicates 51% of the total in
                                                                comparison  to  above  Rs.2000  which  comprises  the omparison  to  above  Rs.2000  which  comprises  the
        online shopping 15% respectively.                       c
                                                                least i.e. 7% of the total.














        Table 6: Level of Satisfaction Based on Different ParametersTable 6: Level of Satisfaction Based on Different Parameters
        The  level  of  customer  satisfaction  towards The  level  of  customer  satisfaction  towards  Paytm  app  has  been  measured  using  five  significant  parameters app  has  been  measured  using  five  significant  parameters
        using Five point Likert scale. The opinions of which are listed below;using Five point Likert scale. The opinions of which are listed below;
                                             Highly Highly                                      Highly
                                                         Satisfied   Neutral    Dissatisfied                 Total
                     Variable               SatisfiedSatisfied                                Dissatisfied
           Easy to Download Paytm App           30          62          30          20             8         150
                    Ease to use                 7           38          85          17             3         150
                   Bank transfer                5          112          25           5             3         150
               Less Transaction Time            12          95          28          10             5         150
                      Secured                   20          30          57          28             15        150
                                                    Source: Primary data

        The  high  level  of  satisfaction  was  recorded  in  bank The  high  level  of  satisfaction  was  recorded  in  bank  paytm while giving less attention to services provided paytm while giving less attention to services provided
        transfer  followed  by  less  transaction  time,  ease  to transfer  followed  by  less  transaction  time,  ease  to  by paytm.
        download,  security.  The  normal  level  of  satisfaction download,  security.  The  normal  level  of  satisfaction  Major findings:
        was recorded in ease to use followed by security, easy was recorded in ease to use followed by security, easy    The  respondents  below  35  years  transact The  respondents  below  35  years  transact
        to download, less transaction time, and bank transfer. less transaction time, and bank transfer.   frequently through Paytm application.
        The  highly  dissatisfied  variable  were  recorded  in The  highly  dissatisfied  variable  were  recorded  in    The  male  respondents  are  the  major  users  of The  male  respondents  are  the  major  users  of
        secured  transactions  followed  by  ease  to  download, secured  transactions  followed  by  ease  to  download,   Paytm application.
        less transaction time.                                    For  the  respondents  of  paytmpaytm,  major  frequency
                                                                   usage is monthly.
        Hypothesis Testing                                        Majority  of  the  respondents  use Majority  of  the  respondents  use  Paytm  for
        H0 =   There  is  no  significant  relation  between There  is  no  significant  relation  between   recharge of mobile.
                security concern and transaction performed on transaction performed on    The majority of transactions performed on The majority of transactions performed on paytm
                                                                   a
                Paytm.                                             are between Rs. 101 to Rs. 1000.re between Rs. 101 to Rs. 1000.
        H1  =  There  is  significant  relation  between  security =  There  is  significant  relation  between  security    The  high  level  of  satisfaction  was  recorded  in The  high  level  of  satisfaction  was  recorded  in
                                                                   b
                concern and transaction performed on concern and transaction performed on Paytm.   bank  transfer  followed  by  less  transank  transfer  followed  by  less  transaction  time,
                                                                   e
                                                                   ease to download, security.ase to download, security.
        By applying chi-square test for table 6, the calculated square test for table 6, the calculated
        value (p) is 12.94. Similarly table value for chivalue (p) is 12.94. Similarly table value for chi-square  Conclusion:
        with degree of freedom 12 at 5% significance level is f freedom 12 at 5% significance level is  The present research study concludes that the usage of The present research study concludes that the usage of
        21.03.  As  calculated  value  is  less  than  table  value, 21.03.  As  calculated  value  is  less  than  table  value,  Paytm  is  only  at  a  satisfactory  level.  The  customers is  only  at  a  satisfactory  level.  The  customers
        hypothesis  stating,  there  is  no  significant  relation hypothesis  stating,  there  is  no  significant  relation   have  issues  in  ease  of  use,  security  issues  and  slow have  issues  in  ease  of  use,  security  issues  and  slow
        between  security  concern  and  transaction  performed between  security  concern  and  transaction  performed  Paytm  server  in  the  usage  of server  in  the  usage  of  Paytm.  Paytm  has  to
        on  Paytm,  is  accepted.  It  indicates  that  users  use ,  is  accepted.  It  indicates  that  users  use  establish a separate wing with trained staff to address establish a separate wing with trained staff to address


        @ IJTSRD  |  Available Online @ www.ijtsrd.comwww.ijtsrd.com |  Conference Issue: ICDEBI-2018 | | Oct 2018   Page: 211
   214   215   216   217   218   219   220   221   222   223   224