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I International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101
The purpose of using Paytm app. is classified into app. is classified into The average monthly spending is signified by logging The average monthly spending is signified by logging
recharge, ticket booking, bill payment, shopping recharge, ticket booking, bill payment, shopping into Paytm malls. It depends upon the buying malls. It depends upon the buying
online as given below; Majority of the respondents Majority of the respondents behavior in terms of the amount spent as given below;behavior in terms of the amount spent as given below;
use Paytm for recharge of mobile i.e. 37% followed for recharge of mobile i.e. 37% followed Majority of the respondents have spent between Rs. Majority of the respondents have spent between Rs.
by ticket booking 20%, online bills payment 28%, by ticket booking 20%, online bills payment 28%, 101 to 1000 only which indicates 51% of t101 to 1000 only which indicates 51% of the total in
comparison to above Rs.2000 which comprises the omparison to above Rs.2000 which comprises the
online shopping 15% respectively. c
least i.e. 7% of the total.
Table 6: Level of Satisfaction Based on Different ParametersTable 6: Level of Satisfaction Based on Different Parameters
The level of customer satisfaction towards The level of customer satisfaction towards Paytm app has been measured using five significant parameters app has been measured using five significant parameters
using Five point Likert scale. The opinions of which are listed below;using Five point Likert scale. The opinions of which are listed below;
Highly Highly Highly
Satisfied Neutral Dissatisfied Total
Variable SatisfiedSatisfied Dissatisfied
Easy to Download Paytm App 30 62 30 20 8 150
Ease to use 7 38 85 17 3 150
Bank transfer 5 112 25 5 3 150
Less Transaction Time 12 95 28 10 5 150
Secured 20 30 57 28 15 150
Source: Primary data
The high level of satisfaction was recorded in bank The high level of satisfaction was recorded in bank paytm while giving less attention to services provided paytm while giving less attention to services provided
transfer followed by less transaction time, ease to transfer followed by less transaction time, ease to by paytm.
download, security. The normal level of satisfaction download, security. The normal level of satisfaction Major findings:
was recorded in ease to use followed by security, easy was recorded in ease to use followed by security, easy The respondents below 35 years transact The respondents below 35 years transact
to download, less transaction time, and bank transfer. less transaction time, and bank transfer. frequently through Paytm application.
The highly dissatisfied variable were recorded in The highly dissatisfied variable were recorded in The male respondents are the major users of The male respondents are the major users of
secured transactions followed by ease to download, secured transactions followed by ease to download, Paytm application.
less transaction time. For the respondents of paytmpaytm, major frequency
usage is monthly.
Hypothesis Testing Majority of the respondents use Majority of the respondents use Paytm for
H0 = There is no significant relation between There is no significant relation between recharge of mobile.
security concern and transaction performed on transaction performed on The majority of transactions performed on The majority of transactions performed on paytm
a
Paytm. are between Rs. 101 to Rs. 1000.re between Rs. 101 to Rs. 1000.
H1 = There is significant relation between security = There is significant relation between security The high level of satisfaction was recorded in The high level of satisfaction was recorded in
b
concern and transaction performed on concern and transaction performed on Paytm. bank transfer followed by less transank transfer followed by less transaction time,
e
ease to download, security.ase to download, security.
By applying chi-square test for table 6, the calculated square test for table 6, the calculated
value (p) is 12.94. Similarly table value for chivalue (p) is 12.94. Similarly table value for chi-square Conclusion:
with degree of freedom 12 at 5% significance level is f freedom 12 at 5% significance level is The present research study concludes that the usage of The present research study concludes that the usage of
21.03. As calculated value is less than table value, 21.03. As calculated value is less than table value, Paytm is only at a satisfactory level. The customers is only at a satisfactory level. The customers
hypothesis stating, there is no significant relation hypothesis stating, there is no significant relation have issues in ease of use, security issues and slow have issues in ease of use, security issues and slow
between security concern and transaction performed between security concern and transaction performed Paytm server in the usage of server in the usage of Paytm. Paytm has to
on Paytm, is accepted. It indicates that users use , is accepted. It indicates that users use establish a separate wing with trained staff to address establish a separate wing with trained staff to address
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