Page 218 - ICDEBI2018

I International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

Objectives of the research: t technological knowhow, work experience which echnological knowhow, work experience which
1. To find out the level of customer satisfaction To find out the level of customer satisfaction influence the different services offered by the app. influence the different services offered by the app.
towards Paytm (UPI)apps. hence its includes as prime indicator for satisfaction s as prime indicator for satisfaction
2. To study the acceptance level of PaytmPaytm in Sangli level. The distribution of respondents in years is level. The distribution of respondents in years is
Miraj Kupwad Corporation as an alternative to the Miraj Kupwad Corporation as an alternative to the shown in Table 1.Its observed that more than half of shown in Table 1.Its observed that more than half of
t
cash transactions. the respondents below 35 years transact through he respondents below 35 years transact through
3. To study the role played by Paytm in Sangli Miraj in Sangli Miraj Paytm app. The least age group transacting through app. The least age group transacting through
Kupwad Corporation in supporting growth Kupwad Corporation in supporting growth Paytm app. is above 60 years.
towards Digital India.

Hypothesis
H0:There is no significant relation between There is no significant relation between
security concern and transaction performed on security concern and transaction performed on
Paytm.
H1:There is significant relation between security ation between security
concern and transaction performed on concern and transaction performed on Paytm.

Research design: S
Since gender shapes the knowledge, ability to use ince gender shapes the knowledge, ability to use
The current study is based on primary data collected The current study is based on primary data collected
Paytm services and compare it with its rivals in terms services and compare it with its rivals in terms
from 150 respondents from the different parts of from 150 respondents from the different parts of
of satisfaction guaranteed it s included as one of the s included as one of the
Sangli Sangli Miraj Miraj Kuwad Kuwad municipal municipal corporation, corporation,
p
parameter. The classification of respondents based on arameter. The classification of respondents based on
Maharashtra. A well-structured questionnaire was ured questionnaire was gender is depicted as below; thethe male respondents are
designed to collect the information from the designed to collect the information from the the major users of Paytm app. as compared to the app. as compared to the
respondents the questionnaire was designed to study respondents the questionnaire was designed to study
female counterparts.
perception of customer towards adoption of digital perception of customer towards adoption of digital
payment mode. Likert five point scales were used for payment mode. Likert five point scales were used for
obtaining responses. The responses have been es have been
collected by means of face-to-face interviews by face interviews by
authors.

Sampling unit:
In this research the sampling unit was the customers In this research the sampling unit was the customers
who have been using the digital payment modes who have been using the digital payment modes
through their smart phones.
The frequency of using PaytmPaytm app. clearly indicates

t their product offerings and services offered hence, itheir product offerings and services offered hence, it s
Sample size:
used as a major parameter to measure their sed as a major parameter to measure their
u
For the survey the sample size decided was 150.sample size decided was 150.
satisfaction level. The distribution of respondents is atisfaction level. The distribution of respondents is
s

Sampling procedure: highlighted as below; It has been observed that major It has been observed that major
frequency of Paytm usage is monthly constituting usage is monthly constituting
The researchers adopted convenient sampling method The researchers adopted convenient sampling method
6
67% to the total usage followed by the least usage on 7% to the total usage followed by the least usage on
for collection of primary data, as it is not possible to for collection of primary data, as it is not possible to
daily basis i.e. 3%.
take appointment from a large number of respondents. take appointment from a large number of respondents.
Purpose of this research was told to respondPurpose of this research was told to respondents and
questions were explained to them in case there was questions were explained to them in case there was
any need for understanding any particular question. any need for understanding any particular question.
There had been no personal bias or distortions were There had been no personal bias or distortions were
allowed while recording the responses.

Research and Statistical Tools Employed:Research and Statistical Tools Employed:
Age of the person transacting through person transacting through Paytm app, Is
one of the important parameter in determining the one of the important parameter in determining the
satisfaction level due to the level of knowledge, satisfaction level due to the level of knowledge,

@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | | Oct 2018 Page: 210