Page 216 - ICDEBI2018

International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND INDUSTRYTS IMPACT ON BUSINESS AND INDUSTRYTS IMPACT ON BUSINESS AND INDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

Customer SatiCustomer Satisfaction Towards Paytm in Sanglisfaction Towards Paytm in Sangli

Miraj Kupwad Muncipal CorporationMiraj Kupwad Muncipal Corporation

Mr. M. M. SamudreMr. M. M. Samudre, Mr. V. R. Gramopadhye
Assistant Professor, , V. P. Institute of Management Studies & Research, V. P. Institute of Management Studies & Research,
Sangli, Maharashtra, India
Affiliated to Shivaji University, KolhapurAffiliated to Shivaji University, Kolhapur, Maharashtra, India

ABSTRACT
Digital India’s drive towards a cashless economy has Digital India’s drive towards a cashless economy has several banking features, seamless fund routing & several banking features, seamless fund routing &
modernized the launch of Unified Payment Interface of Unified Payment Interface merchant payments into one hood. It also caters to the merchant payments into one hood. It also caters to the
(UPI) applications since its launch in Jan 2016. The (UPI) applications since its launch in Jan 2016. The “Peer to Peer” collect request which can be“Peer to Peer” collect request which can be scheduled
usage of smart phones as virtual debit cards has phones as virtual debit cards has and paid as per requirement and convenience. In and paid as per requirement and convenience. In
doubled to send or receive money instantly. The doubled to send or receive money instantly. The August 2016, NPCI launched Unified Payment August 2016, NPCI launched Unified Payment
current study has been conducted in order to current study has been conducted in order to Interface (UPI), a next generation mobile based Interface (UPI), a next generation mobile based
meticulously evaluate and examine the level of ne the level of payment system which enables real time bank payment system which enables real time bank
customer satisfaction towards Paytm UPI app. The UPI app. The payments thus making smartpayments thus making smart phone as a primary
purpose of this study is also to observe and analyze purpose of this study is also to observe and analyze payment device for both consumers and merchants or both consumers and merchants
the purpose of using Paytm as one of the UPI as one of the UPI and to universalize digital payments in the country.and to universalize digital payments in the country.
applications, reasons for choosing PaytmPaytm as an UPI The UPI interface will allow account holders across The UPI interface will allow account holders across
application and to find out the problems eand to find out the problems encountered banks to send and receive money from their smartbanks to send and receive money from their smart
by the customers. The primary data for this study was by the customers. The primary data for this study was phones using just their Aadhaar unique identity phones using just their Aadhaar unique identity
compiled through well-structured questionnaire filled structured questionnaire filled number, mobile phone number or virtual payments umber or virtual payments
in on a one-to-one basis by 150 customers of Sangli one basis by 150 customers of Sangli address without entering bank account details.address without entering bank account details.
Miraj Kupwad Corporation. The study results clearly Miraj Kupwad Corporation. The study results clearly
in dicates that the majority of the users of he users of Paytm UPI According to NPCI, so far only 29 banks have agreed According to NPCI, so far only 29 banks have agreed
application were in the high level of satisfaction. application were in the high level of satisfaction. to start this service. If your bank is UPIto start this service. If your bank is UPI-enabled, you
Hence, the study highlights the important points that Hence, the study highlights the important points that can ask it to connect you to the system. To initiate a can ask it to connect you to the system. To initiate a
Paytm UPI application must consider in order to UPI application must consider in order to transaction, you can use two types of addressn use two types of address—global
increase the number of users and to improve their increase the number of users and to improve their or local. Global address includes your mobile, or local. Global address includes your mobile,
Aadhaar and bank account numbers. A local address adhaar and bank account numbers. A local address
service quality. A
can be a virtual address. Let’s say your bank gives an be a virtual address. Let’s say your bank gives
c
KEYWORD: Paytm, Customer Satisfaction, Unified , Customer Satisfaction, Unified you a virtual ID similar to your email ID (for instance, you a virtual ID similar to your email ID (for instance,
Payment Interface (UPI). name@ company name). This virtual address will me). This virtual address will
a
allow you to send and receive money from multiple llow you to send and receive money from multiple
b
INTRODUCTION banks and prepaid payment issuers.anks and prepaid payment issuers. Paytm India’s
Unified Payment Interface is a mobile centric, real Unified Payment Interface is a mobile centric, real largest mobile commerce platformlargest mobile commerce platform is an Indian
time interbank payment system which has the time interbank payment system which has the commerce shopping website. Since its launch it began commerce shopping website. Since its launch it began
potential to transform and universalize digital potential to transform and universalize digital to launch various services on the digital platform viz. on the digital platform viz.
payments in India. UPI is a system payments in India. UPI is a system that powers offering mobile recharge, gas bill, electricity bill, offering mobile recharge, gas bill, electricity bill,
multiple bank accounts into a single mobile multiple bank accounts into a single mobile telephone bill payments etc. lately,telephone bill payments etc. lately, it offers various
application (of any participating bank), merging application (of any participating bank), merging facilities such as DTH recharge, insurance facilities to facilities such as DTH recharge, insurance facilities to

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