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International Journal of Trend in ScientificInternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101
8. The most interesting app of HDFC The most interesting app of HDFC - EVA operating, and customer enquiry thereby heightening and customer enquiry thereby heightening
(electronic virtual assistant), an AIvirtual assistant), an AI-powered the digital maturity. Today traditiothe digital maturity. Today traditional banks differ
banking chatbot, has been configured for voice banking chatbot, has been configured for voice from digital market entrants who offer end to end from digital market entrants who offer end to end
through Google Assist and Amazon’s Alexa. EVA ogle Assist and Amazon’s Alexa. EVA online process offering customers to open a new online process offering customers to open a new
has answered more than 8 million queries from a has answered more than 8 million queries from a account using digital channels and some value added account using digital channels and some value added
million customers and is now integrated with the million customers and is now integrated with the services like digital document services like digital document safekeeping, access to
bank’s interactive humanoid IRA (interactive bank’s interactive humanoid IRA (interactive financial news, digital investing,investing, and personalised
robotic assistant). digital alerts, digital saving tools, online chat, and
9. HDFC Bank has collaborated with Google Tez to HDFC Bank has collaborated with Google Tez to social media banking
operate its UPI handle while, on Facebook, it has UPI handle while, on Facebook, it has
tied up with Niki.ai, a Ratan Tata-backed fintech, backed fintech, BaaS - Banking as a ServiceBanking as a Service (allows for third
to create a chat platform, perform ecommerce to create a chat platform, perform ecommerce party integration)
transactions and also pay bills or buy insurance transactions and also pay bills or buy insurance BaaP - Banking as a PlatformBanking as a Platform (for integrating core
through Facebook Messenger. The bank’s expense through Facebook Messenger. The bank’s expense systems with software)
tracker on mobile is with Money View while h Money View while it’s Cloud-based based I Infrastructurenfrastructure (allows less
Digital Command Centre—where the bankuses where the bankuses dependence on IT staff)
internet and all social media platformsinternet and all social media platforms—were White Label Banking (such a(such as joint-branded credit
built in collaboration with a LocoBuzz. The bank LocoBuzz. The bank cards) [14]
also works with assessment technology provider also works with assessment technology provider
Talview, which helps it carry out interviews on Talview, which helps it carry out interviews on These solutions are built on enhanced technical These solutions are built on enhanced technical
video, ideo, as as part part of of its its HR HR policy.policy. architectures as well as differentarchitectures as well as different business models.
Futuristic features – CONCLUSION:-
Predictive banking – The wearable technology like The wearable technology like With the increasing usage of With the increasing usage of smart phones and
smart watches, smart eye ware, gesture controlled gesture controlled emerging technologies, digitization of banking sector emerging technologies, digitization of banking sector
devices, sensors embedded in cooking utensils cars sensors embedded in cooking utensils cars is inevitable, to escalate up to the increasing
can enable the bank to create innovative products for can enable the bank to create innovative products for expectations of the world. It indeed reduced human expectations of the world. It indeed reduced human
its customers. Banks will be part of everyday routine its customers. Banks will be part of everyday routine errors and increased convenience of general public in errors and increased convenience of general public in
activities of all human beings. As there is infinite there is infinite banking operations.There is no doubt that pros of There is no doubt that pros of
potential for banks and fintech companies to explorepotential for banks and fintech companies to explore digitization are outweighing the cons but the fact that digitization are outweighing the cons but the fact that
and innovate on different fronts eg. Banks can offer and innovate on different fronts eg. Banks can offer cyber threats are also on the rise, banks must be very e rise, banks must be very
customised insurance products based on health data customised insurance products based on health data careful and should be prepared to handle cyber careful and should be prepared to handle cyber
(pulse rate, blood pressure, sleeping sleeping time, daily attacks.
physical exercise, calorie and nutritional intake) calorie and nutritional intake)
which will be captured from fitness band worn bwhich will be captured from fitness band worn by REFERENCES
humans. 1. www.forbesindia.com
2. www.economictimes.indiatimes.comwww.economictimes.indiatimes.com
Digitalisation in banking is adoption of existing and Digitalisation in banking is adoption of existing and
evolving technological changes efficiently and evolving technological changes efficiently and 3. www.thebanker.com
effectively in the internal business processes of banks effectively in the internal business processes of banks 4. www.researchgate.net
as well as working towards superior as well as working towards superior customer’s
relationships and experience. The futurisand experience. The futuristic innovative 5. www.capitaworld.com
technology is changing the face of bank’s business technology is changing the face of bank’s business
model.
Revolutionalising from traditional banking to state of Revolutionalising from traditional banking to state of
art digital banking has ultimately paved way for art digital banking has ultimately paved way for
customer satisfaction and value through infinite customer satisfaction and value through infinite
operational efficiency. Banks have started with have started with
reduction in number and size of branches (branches (both
number of units and size of existing number of units and size of existing facilities) and
replacing with ATM’s, digital kiosks forkiosks for account
@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | | Oct 2018 Page: 203