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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

age group, genders, incomes levels or page group, genders, incomes levels or purchasing other segment as senior citizens, Adult resemble to other segment as senior citizens, Adult resemble to
power , geographical location i.e. area, region power , geographical location i.e. area, region age group of more than 50, so the another fact that age group of more than 50, so the another fact that
covering the urban, rural and metropolitan, the covering the urban, rural and metropolitan, the health care center should research on the age group health care center should research on the age group
operating knowledge of the electronic ways which operating knowledge of the electronic ways which factor such that it will give the real fact for the factor such that it will give the real fact for the
will give the actionable insights information regarding will give the actionable insights information regarding segmentation, target and positioninsegmentation, target and positioning the digital
what the patients exactly expects ,their wanwhat the patients exactly expects ,their wants which services in proper way.
will help to build the health care departments to build will help to build the health care departments to build
the models and the strategy of E Health patients the models and the strategy of E Health patients Based on the digital interaction the age group Based on the digital interaction the age group
services. chart:
A
Age groupge group
Some of the models can be anticipated as,Some of the models can be anticipated as, 70
18- 30- 40-- 50- 60-
1. People unwillingness to accept the Electronic People unwillingness to accept the Electronic Channel 30 40 500 60 70 and
5
services about the health care : above
As the medical area is more sensitive and the medical area is more sensitive and the Portal
emotional from point of the perception, patients may emotional from point of the perception, patients may view
not be the fast to adopt but they might adopt it in not be the fast to adopt but they might adopt it in
Email
slowly for reason that digital health care services meet slowly for reason that digital health care services meet
their needs and level of quality they might be their needs and level of quality they might be Social
expecting from the digitalization and so that it might g from the digitalization and so that it might Media
be align to the traditional approach of the services.be align to the traditional approach of the services. Smart
phones
So the myth should be clear removed from the minds So the myth should be clear removed from the minds APP
of the people by giving proper digital service at right of the people by giving proper digital service at right Telephone
time and with right treatment and the suggestiotime and with right treatment and the suggestion This chart will help to give the information of those chart will help to give the information of those
which is based on the data the patients has been feed which is based on the data the patients has been feed a
age group who will be willing to adopt the ge group who will be willing to adopt the
into the systems with the particular channel or mode.into the systems with the particular channel or mode. d
digitalization services of health care.igitalization services of health care.

2. The preference channel : 4. Features on mobile App :Features on mobile App :
The health care organization should design the models The health care organization should design the models T
The health care organization should create a mobile he health care organization should create a mobile
of the channels which are relevant, user friendly of the channels which are relevant, user friendly solutions that will help to serve the target olutions that will help to serve the target audience
s
mode, easy to operate by the any type of people, erate by the any type of people, such that app should focus on prenatal health.uch that app should focus on prenatal health.
s
minimum cost factor, time saver, response in minimum cost factor, time saver, response in
minimum time, minimum error in operating the minimum time, minimum error in operating the The digital should also be user friendly for the usage he digital should also be user friendly for the usage
T
process, cheap mode. with the simple questions with clearly stated with the ith the simple questions with clearly stated with the
w
r relevant options and too much of difficult and lengthy elevant options and too much of difficult and lengthy
Considering the interaction with health organization Considering the interaction with health organization question about health problem.uestion about health problem.
q
with whoever the entity it is it might be an executive with whoever the entity it is it might be an executive A. Health history
of heath care center, doctors, pharmaciesheath care center, doctors, pharmacies Past Symptoms Pain
Family Habits medical medical and scale:
Sources to have preference will be as, Sources to have preference will be as, history history review
A. Websites or online portal of health care center or Websites or online portal of health care center or Area
hospitals /level
B. E- Mailingsystems of health care centers Mailingsystems of health care centers
C. Smartphone’s App : to define the process/steps in Smartphone’s App : to define the process/steps in
B. Personal information:
electronics systems
Age, Kind of job, No. of working hours, Married/ ge, Kind of job, No. of working hours, Married/
A
D. Telephones interaction with the mode of video Telephones interaction with the mode of video
U
Unmarried status, past medical history.nmarried status, past medical history.
and audio techniques
C. Medication History:
3. To build proper STP analysis Type of diagnosis, Medicines details, duration and no. ype of diagnosis, Medicines details, duration and no.
T
As most of the digital services are adopted quickly by As most of the digital services are adopted quickly by
of intake of medicines, earlier which recommended f intake of medicines, earlier which recommended
o
the young generation so it might be the limitation that the young generation so it might be the limitation that
hospital and Doctor
the digital service utilization will be deprithe digital service utilization will be deprived from the

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