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International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND TS IMPACT ON BUSINESS AND INDUSTRYINDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

Role of Mobile Banking in Selected Areas of KaradRole of Mobile Banking in Selected Areas of Karadole of Mobile Banking in Selected Areas of Karad
R

1 2
Santosh. B. PotadarSantosh. B. Potadar , Dr. R. V. Kulkarni
1
Assistant ProfessorAssistant Professor, Willigndon College, Sangli, Maharashtra, IndiaIndia
2
Head of the Department, CSIBERHead of the Department, CSIBER, Kolhapur, Maharashtra, India, Maharashtra, India

ABSTRACT
The mobile banking is a provision of banking services The mobile banking is a provision of banking services redundant Times Bank. Internet banking changed both redundant Times Bank. Internet banking changed both
to customers on their mobile devices. Mobile phones to customers on their mobile devices. Mobile phones the banking industry as well as banks’ services to its the banking industry as well as banks’ services to its
and handheld devices should have been and handheld devices should have been firmly customers.
established as an alternative form of payment in most established as an alternative form of payment in most
technologically advanced societies. Mobile banking technologically advanced societies. Mobile banking ‘Anywhere banking’ came to be rec‘Anywhere banking’ came to be recognized as an
allows customers to conduct financial transactions on allows customers to conduct financial transactions on opportunity also for differentiated and competitive opportunity also for differentiated and competitive
a secure mobile app operated by their retail or virtual a secure mobile app operated by their retail or virtual services. E-Banking in remote rural areas of India is Banking in remote rural areas of India is
bank. Mobile banking solutions have many features e many features encouraging. It will become one of the most encouraging. It will become one of the most
and capabilities. The Key intention of the study is to and capabilities. The Key intention of the study is to convenient ways of delivering financial services in the convenient ways of delivering financial services in the
evaluate those factors that manipulate the nature of evaluate those factors that manipulate the nature of future. Over the last few years onlifuture. Over the last few years online banks have
the customers towards mobile banking and on the customers towards mobile banking and on started to become more and more popular. There are started to become more and more popular. There are
growing tendency towards the online financial growing tendency towards the online financial plenty of reasons for this but there are still quite a few plenty of reasons for this but there are still quite a few
institutions. This paper focuses on probleinstitutions. This paper focuses on problems and study people who are not sure if an online account is a good people who are not sure if an online account is a good
and solutions to banking industry to get a benefit from and solutions to banking industry to get a benefit from idea for them. In short, the objective of this study is to idea for them. In short, the objective of this study is to
rural areas bank customers to explore banking rural areas bank customers to explore banking examine the illiteracy and concerns of rural areas racy and concerns of rural areas
industry. It provides recommendation for better role industry. It provides recommendation for better role specifically in karad area bank customer to use mobile specifically in karad area bank customer to use mobile
of Mobile Banking in rural area customers.of Mobile Banking in rural area customers. b
banking. The study shows customers' awareness, anking. The study shows customers' awareness,
p
perception, and the level of satisfaction with regard to erception, and the level of satisfaction with regard to
KEYWORD: Mobile Banking, Mobile App, VirtualMobile Banking, Mobile App, Virtual mobile banking system. It leads to a solution for mobile banking system. It leads to a solution for
Bank, Rural Area banking industry as well as rural areas bank customers ry as well as rural areas bank customers
i in many perspectives. Generally internet mobile is n many perspectives. Generally internet mobile is
I. INTRODUCTION widely used in urbanized area. But in case of rural idely used in urbanized area. But in case of rural
w
Today we are in the era of globalization. Today we are in the era of globalization. region mobile banking is not used or it is used in very region mobile banking is not used or it is used in very
Multinational organizations worldwide have adopted Multinational organizations worldwide have adopted low scale. The rural area bank customers are not using low scale. The rural area bank customers are not using
globalization as their first strategic choice. globalization as their first strategic choice. net banking facility due to some reasons which are et banking facility due to some reasons which are
Advancement Advancement in in technology technology has has facilitated facilitated studied further ahead.
globalization too. The world has literally shrunk globalization too. The world has literally shrunk
become a “global village”. Internet banking arrived in ”. Internet banking arrived in II. Statement of the Research Problemtatement of the Research Problem
S
India in the late 1990s. Consumer’s behavior in banking changed partly as a onsumer’s behavior in banking changed partly as a
C
r result of change in the amount of spare time available esult of change in the amount of spare time available
ICICI was the first bank to champion its usage and ICICI was the first bank to champion its usage and to individuals. Mobility, independence of time, place independence of time, place
introduced internet banking to its customers in 1996 introduced internet banking to its customers in 1996 and flexibility has become key words in banking.and flexibility has become key words in banking.
with lower internet costs and increased awareness with lower internet costs and increased awareness
about electronic media, online banking estababout electronic media, online banking established The features of Mobile Banking such as 24 hours and The features of Mobile Banking such as 24 hours and
itself only in 1999. Other banks followed suit, itself only in 1999. Other banks followed suit, 7 days availability, almost immediate access and the 7 days availability, almost immediate access and the
including HDFC, Citibank, IndusInd and the nowincluding HDFC, Citibank, IndusInd and the now absence of physical borders. Indeed, the Internet has absence of physical borders. Indeed, the Internet has

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