Page 166 - ICDEBI2018

I International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

been one of the key drivers in promoting mobile drivers in promoting mobile technology and business process integration, and technology and business process integration, and
banking sector. Thus to study the awareness and banking sector. Thus to study the awareness and improving the overall services to their customers. improving the overall services to their customers.
illiteracy of mobile banking in rural areas, the topic illiteracy of mobile banking in rural areas, the topic
and nd
i
attempted is “Role of Mobile Banking in selected attempted is “Role of Mobile Banking in selected “Microfinance “Microfinance interventions nterventions a customer ustomer
c
Rural areas of Karad” perceptions: a study of rural poor in Punjab” Meenu, erceptions: a study of rural poor in Punjab” Meenu,
p
Arora Sangeeta [5] This paper is an empirical study ngeeta [5] This paper is an empirical study
c
III. Objectives of the study carried out in the rural areas of Punjab to find out how arried out in the rural areas of Punjab to find out how
1. To Study the present status of mobile banking use tatus of mobile banking use far the micro financing services have been successful far the micro financing services have been successful
t
in selected areas of karad. to meet the financial needs of the rural poor and its o meet the financial needs of the rural poor and its
2. To study the reliability and satisfaction of mobile To study the reliability and satisfaction of mobile impact on the ultimate borrowersimpact on the ultimate borrowers
Banking users.
3. To study the Mobile Banking provides sufficient To study the Mobile Banking provides sufficient “Bank on Rural India- way to economic
services to customers for fulfill their banking services to customers for fulfill their banking development”, NSN Reddy, Chief Manager, Andhra development”, NSN Reddy, Chief Manager, Andhra
Bank HO, Hyderabad [6] With various data base on ank HO, Hyderabad [6] With various data base on
needs B
I Indian GDP sect oral contribution, rural income ndian GDP sect oral contribution, rural income
p
IV. Review of Literature patterns etc, the author has emphasized that India’s atterns etc, the author has emphasized that India’s
3“Obstacles Towards Adoption of Mobile Banking in 3“Obstacles Towards Adoption of Mobile Banking in growth is driven by its service sector and economic ts service sector and economic
Tanzania: A Review “, Joel D. Rumanyika [1],Work Rumanyika [1],Work development so far has been limited only to urban development so far has been limited only to urban
focuses on the obstacles towards the adoption of mfocuses on the obstacles towards the adoption of m- p
population and yet to penetrate the rural areas. opulation and yet to penetrate the rural areas.
banking in Tanzania It has been observed poor banking in Tanzania It has been observed poor Studying the income, expenditure, literacy rates and Studying the income, expenditure, literacy rates and
network coverage, lack of knowledge of mobile network coverage, lack of knowledge of mobile various other factors, the author has supported his various other factors, the author has supported his
banking users , lack of enough floats, ATMs , lack of enough floats, ATMs views saying that the banking I rural area needs a banking I rural area needs a
breakdown and theft, poor security of mobile network breakdown and theft, poor security of mobile network relook as their needs are beyond traditional products. relook as their needs are beyond traditional products.
are critical obstacles towards the adoption of mobile are critical obstacles towards the adoption of mobile
Sampling methodologyampling methodology
banking in Tanzania. V. S
The present study has been completed using Field he present study has been completed using Field
T
“A Study on Customer Perception towards mobile “A Study on Customer Perception towards mobile Survey and Interview methods. In the survey the Survey and Interview methods. In the survey the
banking in Indian overseas bank”, Palani A; banking in Indian overseas bank”, Palani A; researcher has approached customer. For this puresearcher has approached customer. For this purpose
Yashodha, P [2] The study revealed that education, dha, P [2] The study revealed that education, questionnaire are designed. Empirical data is collected questionnaire are designed. Empirical data is collected
gender, income plays an important role in the usage of gender, income plays an important role in the usage of from the samples of selected areas of karad through from the samples of selected areas of karad through
mobile banking. Inhibitory factors like trust, gender, mobile banking. Inhibitory factors like trust, gender, Purposive Sampling Method.
culture, religion, security and price has an impact on culture, religion, security and price has an impact on
customer mindset towards mobile banking to a customer mindset towards mobile banking to a little Data Collection Method
Data selection method is based on nature, scope and ata selection method is based on nature, scope and
extent. D
r ready to give information etc. Data iseady to give information etc. Data is collected by
“Acceptance of E-banking among adult customers: an banking among adult customers: an using primary and secondary methods.using primary and secondary methods.
empirical investigation in India”, Dixit Neha, Dr Saroj empirical investigation in India”, Dixit Neha, Dr Saroj
Datta [3] The research paper has tried to examine the Datta [3] The research paper has tried to examine the Primary Data
factors affecting the acceptance of e-banking services banking services Questionnaire method for collecting data is used for Questionnaire method for collecting data is used for
among adult customers. The findings show that The findings show that this study. This method is most suitable for collected this study. This method is most suitable for collected
security, privacy, trust, innovativeness, familiarity etc security, privacy, trust, innovativeness, familiarity etc same data from large number of user. A same data from large number of user. A
could increase the acceptance of E-banking service banking service comprehensive questionnaire with various comprehensive questionnaire with various questions
among customers. are divided under different sections. Each section is re divided under different sections. Each section is
a
designed to collect data about certain topic of Mobile esigned to collect data about certain topic of Mobile
d
“A survey of critical success factors in e“A survey of critical success factors in e-Banking: an banking. Data is collected through questionnaires banking. Data is collected through questionnaires
organisational perspective”, Shah Hussain Mahmood,organisational perspective”, Shah Hussain Mahmood, from Personal Interview, Survey etc.from Personal Interview, Survey etc.
Braganza Ashley and Morabito Vincenzo [4] The Braganza Ashley and Morabito Vincenzo [4] The
research showed that organisations need to manage research showed that organisations need to manage Secondary Data
their Ebanking initiative at a strategic level and treat it their Ebanking initiative at a strategic level and treat it The Secondary data has been collecThe Secondary data has been collected from
as business critical rather than simply a technical or as business critical rather than simply a technical or Websites, Reports, Books, Journals, News Papers and Websites, Reports, Books, Journals, News Papers and
operational issue. They need to pay attentiooperational issue. They need to pay attention to Magazines.
internal integration, which includes channels, internal integration, which includes channels,

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