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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101
I
is the improvement in standard of living of the people he improvement in standard of living of the people or mountains. Rural enterprises can benefit from the or mountains. Rural enterprises can benefit from the
by improving their income. Large numbers of people by improving their income. Large numbers of people use of local resources and can produce products or s and can produce products or
are getting benefitted by these facilities. They are are getting benefitted by these facilities. They are services to meet local demands, since they are able to services to meet local demands, since they are able to
using internet services and other facilities provided by using internet services and other facilities provided by access cheap labour from within their communities. access cheap labour from within their communities.
various schemes like lifelines India and arevarious schemes like lifelines India and are getting Although it is acknowledged that no single, unified Although it is acknowledged that no single, unified
awareness regarding various plant diseases, new awareness regarding various plant diseases, new and accepted definition for the term ‘entrepreneurand accepted definition for the term ‘entrepreneur-
methods of farming etc. They are also getting methods of farming etc. They are also getting ship’ exists, it is one dimension of strategic posture, is one dimension of strategic posture,
information on various diseases of farm animals and information on various diseases of farm animals and which encompasses the riskwhich encompasses the risk-taking tendency of
methods by which they can remain healthy and their methods by which they can remain healthy and their businesses, their ability to compete aggressively, their businesses, their ability to compete aggressively, their
proactive initiatives and their product innovations, roactive initiatives and their product innovations,
output also increases. p
w
which are all entrepreneurial activities, and which hich are all entrepreneurial activities, and which
Rural community is making full use of available full use of available indicates that all manner of organisations therefore that all manner of organisations therefore
techniques and is reducing risk and uncertainty by techniques and is reducing risk and uncertainty by behave entrepreneur like. Rural entrepreneurship behave entrepreneur like. Rural entrepreneurship
getting market information online. Fishermen are getting market information online. Fishermen are implies the emergence or establishment of implies the emergence or establishment of
checking weather conditions before venturing into the checking weather conditions before venturing into the entrepreneurial activities in rural areas; in other entrepreneurial activities in rural areas; in other
sea. They are also carrying mobile phones with them sea. They are also carrying mobile phones with them words, the establishment of industries; which also words, the establishment of industries; which also
so that in case of any emergencies they can contact encies they can contact implies that rural entrepreneurship is synonymous entrepreneurship is synonymous
their relatives or authorities and they can get help. their relatives or authorities and they can get help. with rural industrialisation. Rural entrepreneurship with rural industrialisation. Rural entrepreneurship
Large number of rural youth is getting training in Large number of rural youth is getting training in represents the informal sector of the economy, represents the informal sector of the economy,
using computers, MS Office and Internet. Internet using computers, MS Office and Internet. Internet characterised by small-scale businesses, including scale businesses, including
Kiosks are conducting educational and training Kiosks are conducting educational and training small traders and artisans. Rural entrepreneurship can small traders and artisans. Rural entrepreneurship can
programs for rural youth. Under various programs r various programs be considered an important solution for reducing mportant solution for reducing
large number of rural youth is being trained through large number of rural youth is being trained through poverty, minimising rural-urban migration, addressing urban migration, addressing
village knowledge centers. Rural people have become village knowledge centers. Rural people have become economic disparities and alleviating unemployment in economic disparities and alleviating unemployment in
aware of importance of spoken English, since English English, since English developing rural and underdeveloped areas. Rural developing rural and underdeveloped areas. Rural
is the main language required for Internet.is the main language required for Internet. e
entrepreneurship presents a major opportunity for ntrepreneurship presents a major opportunity for
those who instead migrate from rural to semiigrate from rural to semi-urban or
5. Frame of Rural entrepreneurship:ip: urban areas and most rural entrepreneurs are faced and most rural entrepreneurs are faced
Business working in rural environments cut off from Business working in rural environments cut off from with the multiple problems presented by the with the multiple problems presented by the
primary metropolitan sites can be defined as part of primary metropolitan sites can be defined as part of unavailability of primary amenities in these areas of unavailability of primary amenities in these areas of
rural entrepreneurship, and such enterprises function rural entrepreneurship, and such enterprises function developing countries. Due to this exodus of skills, a developing countries. Due to this exodus of skills, a
under extremely complex and turbulent business under extremely complex and turbulent business lack of educated individuals, financial limitations and ndividuals, financial limitations and
conditions presented by remote and underdeveloconditions presented by remote and underdeveloped insufficient technical and conceptual abilities, insufficient technical and conceptual abilities,
areas, where local production is primarily committed areas, where local production is primarily committed together make it difficult for rural entrepreneurs to together make it difficult for rural entrepreneurs to
to subsistence farming. Primary concepts in to subsistence farming. Primary concepts in success-fully establish locally based industries. In fully establish locally based industries. In
entrepreneurial entrepreneurial practice practice involve involve independence, independence, most practical cases, individuals who conduct their most practical cases, individuals who conduct their
innovation, decision-making, making, forecasting, forecasting, businesses in rural areas do so by utilising locally in rural areas do so by utilising locally
implementation and achieving success. However, implementation and achieving success. However, available resources. Their business activities improve available resources. Their business activities improve
rural entrepreneurship needs to be better developed to hip needs to be better developed to the standard of living for local communities by the standard of living for local communities by
improve its broader economic participation. A improve its broader economic participation. A creating employment opportunities for people living creating employment opportunities for people living
transformation in how rural entrepreneurship is transformation in how rural entrepreneurship is in proximate villages and provide sources of in proximate villages and provide sources of
practiced could attract greater business success, but practiced could attract greater business success, but entrepreneurial activity to establish industrial and al activity to establish industrial and
effective economic activities can only be achieved by effective economic activities can only be achieved by business units in this rural sector of the economy. business units in this rural sector of the economy.
the digitalisation of of rural rural entrepreneurship. entrepreneurship. Similarly, rural entrepreneurship can further be Similarly, rural entrepreneurship can further be
Digitalisation can be described in terms of the Digitalisation can be described in terms of the described in terms of rural industrialisation. described in terms of rural industrialisation.
infrastructural processes associated with digital infrastructural processes associated with digital
technologies, in which analogue information is technologies, in which analogue information is The existence of rural entrepreneurship which leads to The existence of rural entrepreneurship which leads to
transcribed to digital form and applied in broader transcribed to digital form and applied in broader viable economies in rural areas is therefore of extreme omies in rural areas is therefore of extreme
social and institutional contexts. Rural areas are s. Rural areas are importance. Regardless of the extent to which rural importance. Regardless of the extent to which rural
perceived to be entirely different from intensively perceived to be entirely different from intensively entrepreneurs engage in a variety of activities, which entrepreneurs engage in a variety of activities, which
settled urban and suburban areas, and are also distinct settled urban and suburban areas, and are also distinct range far beyond simply agriculture, they are still not range far beyond simply agriculture, they are still not
from natural landscapes or wilderness, such as forests from natural landscapes or wilderness, such as forests fully industrialised in their thinking and approfully industrialised in their thinking and approach, due

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