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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101
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speed wireless telephone and Internet access. It has reless telephone and Internet access. It has farmer markets in the country through the use of farmer markets in the country through the use of
also helped improve more traditional Indian also helped improve more traditional Indian technology. These are the points that the Government technology. These are the points that the Government
communication methods, such as public loudspeaker communication methods, such as public loudspeaker of India hopes to achieve growth on multiple fronts ia hopes to achieve growth on multiple fronts
with the Digital India Program. The government aims ith the Digital India Program. The government aims
networks and community newspapers.” w
t to target ‘Nine Pillars of Digital India’ as follows:o target ‘Nine Pillars of Digital India’ as follows:
India lives in its villages, declared M. K. Gandhi at India lives in its villages, declared M. K. Gandhi at A. Broadband Highways
the beginning of 20th century. “If the facilities ury. “If the facilities B. Universal Access to Mobile ConnectivityUniversal Access to Mobile Connectivity
available in the cities are not made available to rural available in the cities are not made available to rural C. Public Internet Access ProgrammePublic Internet Access Programme
population, the Governments will not have done their population, the Governments will not have done their D. e-Governance – Reforming Government through Reforming Government through
duties” said by Dr. A. P. J. Abdul Kalam, Former duties” said by Dr. A. P. J. Abdul Kalam, Former Technology
President of India. The life in Indian villages is simple President of India. The life in Indian villages is simple E. e-Kranti – Electronic delivery of servicesElectronic delivery of services
and isolated; although they are connected now a day though they are connected now a day F. Information for All
with cell phones and digital television transmission, with cell phones and digital television transmission, G. Electronics ManufacturingElectronics Manufacturing
yet they are cut off from the main stream of urban yet they are cut off from the main stream of urban H. Digital or IT for Jobs
areas due to poor road connectivity and market for areas due to poor road connectivity and market for I. Early Harvest ProgrammesEarly Harvest Programmes
their their agricultural agricultural commodities. commodities. The The health, health,
educational and civil facilities are also either absent or l facilities are also either absent or 3. Impact of digitalization:
not up to the mark. Making such villages as ‘Smart not up to the mark. Making such villages as ‘Smart The customers are exploring the new buying The customers are exploring the new buying
Village’ is surely a noble program announced by Village’ is surely a noble program announced by experience. Bene fits of this technological innovation. fits of this technological innovation.
Government. But no one in villages has seen what Government. But no one in villages has seen what Customers are becoming leaders with the evolution of Customers are becoming leaders with the evolution of
exactly, in the Indian conditions, smart village means. exactly, in the Indian conditions, smart village means. digitization. The ultimate goal of any company is to digitization. The ultimate goal of any company is to
The objective of this paper is to discuss about of this paper is to discuss about provide better user experience. A topprovide better user experience. A top-notch user
components of Digital India and its nine pillars, components of Digital India and its nine pillars, experience is the best way to engage the custexperience is the best way to engage the customers.
adaption of ‘look at Villages’ policy and the smart adaption of ‘look at Villages’ policy and the smart Differentiated experience will increase customer Differentiated experience will increase customer
villages driving towards smart India and the villages driving towards smart India and the loyalty and improves feedback. With the initiation of loyalty and improves feedback. With the initiation of
digitization, customers are influencing the market igitization, customers are influencing the market
prerequisites of a smart villages cluster. d
e
ecosystem by analyzing the products/services. They cosystem by analyzing the products/services. They
are exploring the new buyer experience with re exploring the new buyer experience with online
2. Concept of Digital India: a
The vision of Digital India program is inclusive The vision of Digital India program is inclusive transactions, shopping etc. This era is called as transactions, shopping etc. This era is called as
growth in areas of electronic services, products, growth in areas of electronic services, products, “Information Age” as customers are becoming “Information Age” as customers are becoming
manufacturing and job opportunities etc. and it is manufacturing and job opportunities etc. and it is particular about the knowledge on product/service. particular about the knowledge on product/service.
centered on three key areas – Digital Infrastructure as Digital Infrastructure as Before the purchase, customers are reviewing the Before the purchase, customers are reviewing the
a Utility to Every Citizen, Governance & Services a Utility to Every Citizen, Governance & Services on product with research. With digitization, it became product with research. With digitization, it became
Demand and Digital Empowerment of Citizens.Demand and Digital Empowerment of Citizens. easier to provide information to the customers. ier to provide information to the customers.
Through digitization economic benefits are being hrough digitization economic benefits are being
T
Bharat Broadband Network Limited acts as the initial Bharat Broadband Network Limited acts as the initial captured. Consider a simple case of Ecaptured. Consider a simple case of E-ticketing
milestone of the program, which executes the milestone of the program, which executes the services. The Digitization has made it simpler and services. The Digitization has made it simpler and
National Optical Fiber Network project and also the National Optical Fiber Network project and also the convenient to book your tickets just by logging into convenient to book your tickets just by logging into
custodian of Digital India (DI) project. Bharat custodian of Digital India (DI) project. Bharat the respected websites. You will receive confirmation ted websites. You will receive confirmation
Broadband Network Limited (BBNL) had ordered Network Limited (BBNL) had ordered Mail/SMS after the payment process. The websites Mail/SMS after the payment process. The websites
United Telecoms Limited to connect 250,000 villages United Telecoms Limited to connect 250,000 villages are optimized for easy navigation and easy payment are optimized for easy navigation and easy payment
through broadband, and planning to create 28,000 sets through broadband, and planning to create 28,000 sets facilities. No need of waiting at queues or contacting facilities. No need of waiting at queues or contacting
of BPOs in various states and set up at least one of BPOs in various states and set up at least one agents for tickets. You can easily book your tickets by agents for tickets. You can easily book your tickets by
Common Service Centre in each of the gram Common Service Centre in each of the gram sitting at home.
panchayats in the state. These are the initial steps of . These are the initial steps of
Digital India expected to be completed by 2017. The Digital India expected to be completed by 2017. The 4. Economic impact of digitalization on rural pact of digitalization on rural
2016 Union budget of India announced with 11 2016 Union budget of India announced with 11 area:
technology initiatives including the use data analytics technology initiatives including the use data analytics It increases in employment opportunities. The It increases in employment opportunities. The
to nab tax evaders, creating a substantial opportunity to nab tax evaders, creating a substantial opportunity foremost benefit of digitalization is increase in foremost benefit of digitalization is increase in
for IT companies to build out the systems that will be s to build out the systems that will be employment opportunities in rural areas. Large employment opportunities in rural areas. Large
required. Digital Literacy mission will cover six crore required. Digital Literacy mission will cover six crore number of small entrepreneurs has got employment in number of small entrepreneurs has got employment in
rural households. It is also planned to connect 550 rural households. It is also planned to connect 550 provision of Internet in rural areas. The second benefit provision of Internet in rural areas. The second benefit

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