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International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND TS IMPACT ON BUSINESS AND INDUSTRYINDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

Digitalisation in Rural Entrepreneurship aation in Rural Entrepreneurship a Paradigm ShiftParadigm Shift

Prof. Hiremath Uday V.
Sangli, Maharashtra, India

ABSTRACT
This study aims to fill that fissure by studying how a This study aims to fill that fissure by studying how a entrepreneurs engage in a variety of activities, which entrepreneurs engage in a variety of activities, which
digitalization occurring in rural entrepreneurship. This digitalization occurring in rural entrepreneurship. This range far beyond simply agriculture, they are still not range far beyond simply agriculture, they are still not
organizing issue is challenging, because stakeholders organizing issue is challenging, because stakeholders fully Indus try alisedin their thinking and approach, in their thinking and approach,
of rural entrepreneurs are not governed by any formal of rural entrepreneurs are not governed by any formal due to the number of challenges that confront them in allenges that confront them in
authority. To answer that question, it acceptsaccepts forms of rural regions worldwide
organizing as a theoretical view, which provides organizing as a theoretical view, which provides
structure to examine organizing issues. In today, rural structure to examine organizing issues. In today, rural Keywords: Rural entrepreneurship, Employment Rural entrepreneurship, Employment
entrepreneurship considerably impacts many issues, entrepreneurship considerably impacts many issues, opportunities, Industrial is at ion, Challenges in
including economic development, employment, food including economic development, employment, food digitalization etc.
supply and social security. With increasing numbers h increasing numbers
of people moving from rural to urban areas due to of people moving from rural to urban areas due to 1. INTRODUCTION
poor employment opportunities, and the complexity poor employment opportunities, and the complexity India, which was considered as primarily an India, which was considered as primarily an
of running their own businesses, the problem of of running their own businesses, the problem of agricultural economy, is developing at a very fast rate. developing at a very fast rate.
potential social unrest, amongst others, becomes more potential social unrest, amongst others, becomes more It has now become a knowledge economy. It has got It has now become a knowledge economy. It has got
credible. It is therefore crucial that researchers, that researchers, the world’s largest pool of scientists, doctors, the world’s largest pool of scientists, doctors,
particularly in those countries with large rural particularly in those countries with large rural engineers and experts in every field. Till few years engineers and experts in every field. Till few years
populations, investigate this problem and provide populations, investigate this problem and provide back India’s metros were developed this had all the back India’s metros were developed this had all the
ways of solving it. Such challenges facing ways of solving it. Such challenges facing latest technologies. The evolution of information and The evolution of information and
entrepreneurship in remote or rural places require entrepreneurship in remote or rural places require communication technologies (ICTs) revolution in communication technologies (ICTs) revolution in
modern, innovative business leaders, skilfulmodern, innovative business leaders, skilful political India has created a technological divide between the India has created a technological divide between the
thinkers, and greater numbers of trained professionals, thinkers, and greater numbers of trained professionals, urban areas and rural areas many of India’s companies urban areas and rural areas many of India’s companies
and academics who can think dynamically, and bring and academics who can think dynamically, and bring and well educated enjoy the benefits of ICTs, these and well educated enjoy the benefits of ICTs, these
their ideas into broader societal use. In most practical their ideas into broader societal use. In most practical technologies were not accessible or affordable for the re not accessible or affordable for the
cases, individuals who conduct their businesses in cases, individuals who conduct their businesses in majority of the population. The divide is exacerbated majority of the population. The divide is exacerbated
rural areas do so by utili sing locally available g locally available by the deeply ingrained disparities of gender and by the deeply ingrained disparities of gender and
resources. Their business activities improve the resources. Their business activities improve the social class, which determine who can or cannot use social class, which determine who can or cannot use
standard of living for local communities by creating standard of living for local communities by creating technology. technology. D r recent ecent L
Despite espite
Liberalization, iberalization,
employment opportunities for people living in employment opportunities for people living in Privatization and Globalization since the 1990, Globalization since the 1990,
proximate proximate villages villages and and provide provide sources sources of of accessibility is also hindered by language barriers, and accessibility is also hindered by language barriers, and
entrepreneurial activity to establish industrientrepreneurial activity to establish industrial and a lack of suitable content and applications in local a lack of suitable content and applications in local
business units in this rural sector of the economy. business units in this rural sector of the economy. languages. The economic impact of digitalization of languages. The economic impact of digitalization of
Similarly, rural entrepreneurship can further be Similarly, rural entrepreneurship can further be rural India is far and wide. To quote in the words of rural India is far and wide. To quote in the words of
described in terms of rural industrial is at ion. The Kane J. Shore a Journalist “What a difference five hore a Journalist “What a difference five
existence of rural entrepreneurship which leads to existence of rural entrepreneurship which leads to years can make. In that time, a project to bring the years can make. In that time, a project to bring the
viable economies in rural areas is thereforviable economies in rural areas is therefore of extreme Information Age to villagers in southern India has Information Age to villagers in southern India has
importance. Regardless of the extent to which rural importance. Regardless of the extent to which rural given 50,000 “information shop” users in a dozen” given 50,000 “information shop” users in a dozen”
i information shop” users in a dozen communities highnformation shop” users in a dozen communities high-

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