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International Journal of Trend in Scientific Research andInternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

or go ahead and start sending messages to the ones or go ahead and start sending messages to the ones videos and audio, utilizing onlineutilizing online platforms while
that the app discovered. The What SappSapp messenger they are connected to the Internet Cox &they are connected to the Internet Cox & Rethman,
was purposely created by Brian Acton and Jan Koum was purposely created by Brian Acton and Jan Koum (2011).Since their appearance, social media have (2011).Since their appearance, social media have
(2009) to make communication and the distribution of the distribution of changed different aspects of people’s lives. Social changed different aspects of people’s lives. Social
multimedia messaging more easily and faster.multimedia messaging more easily and faster. In as media that were emerged by the rise of Web 2.0 by the rise of Web 2.0
much as the application brings us so many benefits, it much as the application brings us so many benefits, it technologies are characterized by several significant cterized by several significant
has also got it flaws that are currently causing has also got it flaws that are currently causing more features such as user generatedgenerated content, online
harm than good among the students today. In than good among the students today. In identity creation and relational networking Margo, identity creation and relational networking Margo,
cognizance of the rate at which our youth arecognizance of the rate at which our youth are hooking (2012). According to Smith (2010),“Social media (2012). According to Smith (2010),“Social media
up to social media, there is the need to educate up to social media, there is the need to educate them sites are virtual platforms for interactivity and sites are virtual platforms for interactivity and
on its advantages and dis advantages in theiradvantages in their academic information exchange ... where issues are debatedere issues are debated and
defined ... Social media users collaborate in content efined ... Social media users collaborate in content
performance accordingly. d
creation ..., are proactive in searching information reation ..., are proactive in searching information
c
Objectives: ...,and value control in social media participation (p. value control in social media participation (p.
The preliminary study examines the use of WhatThe preliminary study examines the use of What Sapp 330)”.Social media are also defined as “a group of 330)”.Social media are also defined as “a group of
Messenger amongst students at Ideal Institute of Messenger amongst students at Ideal Institute of Internet-based applications that build on the applications that build on the
Management and Architecture, Kondigre. The Management and Architecture, Kondigre. The ideological and technological foundations of Web 2.0 technological foundations of Web 2.0
researcher attempted to understand the perceived empted to understand the perceived and that allow the creation and exchange of user and that allow the creation and exchange of user
high-level of usage of social What SappSapp Messenger generated content” Kaplan &Kaplan & Heanlein, (2010,
amongst the students by looking at the intensity of it amongst the students by looking at the intensity of it p.61).To consider some context of the ubiquitous p.61).To consider some context of the ubiquitous
usage and how it affects their academic performance.usage and how it affects their academic performance. n
nature of social media, Nielsature of social media, Nielsen (2010) argues that
The main objective of this paper is to evaluate the The main objective of this paper is to evaluate the social media accounts for nearly oneaccounts for nearly one-quarter of all
degree of the negative impact of the use of Whathe negative impact of the use of What internet activity, and LinkedIn has over 80 million internet activity, and LinkedIn has over 80 million
Sapp Messenger on students’ performance in Ideal Messenger on students’ performance in Ideal professionals in over200 countries. Other platforms professionals in over200 countries. Other platforms
Institute of Management and Architecture, Institute of Management and Architecture, such as Face book, Twitter, MySpace and YouTube book, Twitter, MySpace and YouTube
Kondigre. are available for everyone; it was traditionally created was traditionally created
Also to determine the relationship between the use Also to determine the relationship between the use to connect with individuals from all over the world to to connect with individuals from all over the world to
i
of the application and academic performance.of the application and academic performance. include employees, friends andnclude employees, friends and families. However, as
And finally, some recommendations ommendations for for the number of users increase to millions, the number of users increase to millions,
organizations are also trying to connect withrganizations are also trying to connect with
overcoming these problems will be discussed.overcoming these problems will be discussed. o
employees more so than ever. Socimployees more so than ever. Social Media has
e
c
Literature Review: changed the way people around the globe hanged the way people around the globe
Literature review for this paper was covered on Social Literature review for this paper was covered on Social communicate with one another. However social another. However social
Media and students performance. Social media has Social media has networking has existed right from the onset of networking has existed right from the onset of
become a growing phenomenon with many and varied become a growing phenomenon with many and varied humanity. The concept of socialhumanity. The concept of social networking has
definitions in public and academic use. Any activities evolved, much like other innovations, and is evolved, much like other innovations, and is
sophisticated ophisticated
withith
where humans share stories and influence others can where humans share stories and influence others can becoming increasingly ly s w
be considered social networking Nicholson,(2011). be considered social networking Nicholson,(2011). advancements in technology Edosomwan, Prakasan, advancements in technology Edosomwan, Prakasan,
Social networking or media is a great forum for Social networking or media is a great forum for Kouame, Watson, & Seymour, (2011).Currently, there Kouame, Watson, & Seymour, (2011).Currently, there
discussing mutual topics of interest, and perhaps evendiscussing mutual topics of interest, and perhaps even are hundreds of SNSs that can draw millions of are hundreds of SNSs that can draw millions of
meeting or renewing acquaintances with other humans ng acquaintances with other humans people, with diverse technological affordances.people, with diverse technological affordances. Social
virtually. According to Greenwald (2009) and virtually. According to Greenwald (2009) and network sites are web based servinetwork sites are web based services that enable
Deloitte (2009), 55% of employees visit a social (2009), 55% of employees visit a social individuals to construct a semiindividuals to construct a semi-profile within a
media site at least once a week. bounded system, articulate a list of other users with system, articulate a list of other users with
w
whom they share connection with, views and go hom they share connection with, views and go
Definition of Social Media through their list of connections and those made by connections and those made by
Social media can be defined as forms of electronic Social media can be defined as forms of electronic others within the system, although the others within the system, although the nature and
communication through which users interact among through which users interact among nomenclature of these connections has variation Boyd connections has variation Boyd
people in which they create, freely share, exchange which they create, freely share, exchange and Ellison, (2007). The ability of making it possible and Ellison, (2007). The ability of making it possible
and discuss information, ideas, personal messages, and discuss information, ideas, personal messages, to meet new friends is not the major characteristics of the major characteristics of
and other content about each other and their lives each other and their lives social networking sites, but solely because the social social networking sites, but solely because the social
using a multimedia mix of personal words, pictures, using a multimedia mix of personal words, pictures, network can be made evident due to the possibility it

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