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International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND TS IMPACT ON BUSINESS AND INDUSTRYINDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

Impact of Ebanking in of Ebanking in Rural India with Special Reference ith Special Reference to

Selected Taluk Taluk in Erode District, Tamil Naduin Erode District, Tamil Nadu

Dr. Nithya Loganathan
Faculty Business StudiesBusiness Studies, IBRA College of Technology, Sultanate of f Oman

ABSTRACT
The banking system is the back bone of any economy banking system is the back bone of any economy bilingual (English& regional language). The errors (English& regional language). The errors
system. The strength of financial system depends on system. The strength of financial system depends on and frauds happening in internet banking should be and frauds happening in internet banking should be
sound banking system. Due to lack of awareness sound banking system. Due to lack of awareness reduced to motivate the users of internet banking reduced to motivate the users of internet banking
among people, even after decades of emergence of among people, even after decades of emergence of facilities.
banking industry it was not used effectively. In recent banking industry it was not used effectively. In recent
times the Indian population has started availing the the Indian population has started availing the KEYWORD: E banking,
facilities of the banks. E banking trend is spreading at facilities of the banks. E banking trend is spreading at
a faster rate in all the countries. Banks provide a faster rate in all the countries. Banks provide INTRODUCTION
internet banking services to its national and internet banking services to its national and The banking system is the back bone of an economy. The banking system is the back bone of an economy.
international customers. The study is an attempt to international customers. The study is an attempt to The strength of financial system depends on sound The strength of financial system depends on sound
measure to the awareness of E banking system sure to the awareness of E banking system banking system. An effective and sound banking banking system. An effective and sound banking
introduced by banks in rural areas. The study was introduced by banks in rural areas. The study was system uses its savings in productive sectors and also system uses its savings in productive sectors and also
conducted in Modakurachi village of Erode district of conducted in Modakurachi village of Erode district of meets the obligations of the depositors. In the charimeets the obligations of the depositors. In the chariot
Tamil nadu. The primary data was obtainedprimary data was obtained using a of economic progress, banking is the kingpin. Due to of economic progress, banking is the kingpin. Due to
well- designed questionnaire. The questionnaireThe questionnaire was lack of awareness among people, even after decades lack of awareness among people, even after decades
equipped with questions relating to demographic with questions relating to demographic of emergence of banking industry it was not used of emergence of banking industry it was not used
factors, level of awareness on E- banking among the banking among the effectively. In recent times the Indian population has effectively. In recent times the Indian population has
respondents and factors influencing to choose Erespondents and factors influencing to choose E- started availing the facilities of the banks.started availing the facilities of the banks. E banking
banking. For this study, 250respondents irrespective250respondents irrespective trend is spreading at a faster rate in all the countries. trend is spreading at a faster rate in all the countries.
of their type of bank account, occupation,account, occupation, age and Banks provide internet banking services to its national Banks provide internet banking services to its national
education all evel have been select edrandomly edrandomly as a and international customers. Internet banking is very and international customers. Internet banking is very
sample of the data analysis. The banks available in the analysis. The banks available in the cost effective and speedy processing method. cost effective and speedy processing method.
study area are Canara bank, Indian overseas bank, study area are Canara bank, Indian overseas bank,
State bank of India and City union bank. Out of 250 State bank of India and City union bank. Out of 250 The process of using computersThe process of using computers/mobiles as a medium
respondents, 55.2% were holding account in public respondents, 55.2% were holding account in public for banking services is known as internet banking. for banking services is known as internet banking.
sector banks. The awareness level on E banking was banks. The awareness level on E banking was The customers access their account information The customers access their account information
68.8%. The accounts of 34.8% of the respondents accounts of 34.8% of the respondents through a web-based service. The bank website based service. The bank website
were not self- maintained. Majority of the respondents maintained. Majority of the respondents permits the customer to log in and do any kind of permits the customer to log in and do any kind of
were familiar with internet browsing but were were familiar with internet browsing but were transactions, but such log in must be auttransactions, but such log in must be authorized by
reluctant to use facilities like bill payments and fund reluctant to use facilities like bill payments and fund the banking system through personal identification the banking system through personal identification
transfer, etc. The reasons for not using E banking er, etc. The reasons for not using E banking number (PIN). Due to advancement in technology, number (PIN). Due to advancement in technology,
facilities were found to be that there are no regular facilities were found to be that there are no regular banks have come forward to accept the change. The banks have come forward to accept the change. The
use se
electronic and telecommunication lectronic and telecommunication
banking activities among the customers, lack of high banking activities among the customers, lack of high banks banks u e
speed internet and the bank website is not user speed internet and the bank website is not user networks to provide a huge range of value added networks to provide a huge range of value added
friendly. The banks can consider changing the website changing the website services to its customers. Innternet plays vital role

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