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Figure 1 The average cost of tourist from Uzbekistan coming from other counties, in USD*
*Based on data from the State Committee for Tourism Development of the Republic of Uzbekistan

In the future, we must not forget the need for investment to specialization of the activity, the competitive advantages that
increase the "sustainability" and financial stability of tourism can be provided by its innovative potential. In this case, the
enterprises. If any crisis opens up new prospects, the COVID- new thing will certainly bear fruit, not only for the subject of
19 pandemic could be a catalyst for tourism innovation and the tourism market, but also for the region in which it
move towards sustainable solutions. Such solutions include operates and the tourists who visit this area.
investing in the digital transformation of the economy,
improving the coordination of value chains in tourismin Improving the simplicity and convenience of services for
tourists is a key priority of tourism enterprises. Against the
terms of environmental and financial competitiveness of
background of the rapid development of modern innovative
tourist destinations. The problem of competitiveness of the
region in the tourism market depends on the activities of technologies, it is one of the most universal types of tourism
business with a multifunctional segmentation of its activities,
both tourism enterprises and the positive impact of the city where innovations are quickly and financially offset. Healthy
and district authorities on the factors that are important for
competition is a necessary condition for success in any
tourists (conversion of resources into market supply, more
benefits, more conveniences). As V.Shubaeva and N.Burova business. Tourism as the most versatile and demanding
sector of the economy requires renewal using modern
noted, "a comprehensive approach to the development of
innovative technologies, approaches, methods, which not
tourism in the region allows partners to coordinate their
policies and actions, ..., to develop and implement activities only ensure the competitiveness of tourism enterprises, but
also the stability of their operations. Innovations in tourism
that will help them compete in the struggle for consumers" enterprises are based on the novelty of services, increasing
[9].
the efficiency of their production, economic and social
Improving the competitiveness of tourism enterprises efficiency.
requires the development of a set of interrelated measures, The application of innovations in the field of tourism is
and to assess the market situation requires a set of indicators aimed at the formation of new tourism products, the
that can be assessed by the competent authorities for the
provision of unique tourism services, the application of new
development of competition in the tourism sector of
Uzbekistan. The extreme complexity of the set of indicators, marketing approaches using the latest technologies and IT
technologies, which increases the competitiveness of tourism
the complex and costly processes of obtaining information
products in national and international markets.
can hinder the implementation of the standard of
development of competition in regional tourism markets. In For the successful implementation of the set tasks, it is
order to achieve real results in the development of tourism practically impossible to invest in the innovative activity of
in a particular region, it is necessary to study new scientific tourism enterprises, to create a modern high-tech
developments and develop opportunities to apply them in infrastructure capable of integrating with tourism
practice, in their own areas. However, work on the enterprises of different countries, to modernize and radically
introduction of innovations should be systematic. For restart science with further commercialization of scientific
effective work, dynamic development and competitiveness, results.
tourism authorities, tourism market participants, tourism
enterprises must develop and implement innovative References:
[1]
strategies, identify key long-term directions for innovation Flit A.L. Approaches to the definition and assessment
of competitive factors in the tourism industry //
and provide resources to achieve goals, ie prepare an
innovative project. Vestnik LGU im. A.S. Pushkina. - 2014. - № 1. - p. 28-
37.
Summarizing the above, it should be noted that tourism [2] Vlasova T.I. Innovative development of the tourism
enterprises need to develop an innovation strategy industry in modern conditions.https://education-
depending on the position they occupy in the market, the
mgu.ru/news5.php.html

ID: IJTSRD39821 | Special Issue on Innovative Development of Modern Research Page 3